Padraig Harrington becomes first player to win with New Titleist Pro V1x Prototype Golf Ball.
Rocco Mediate eagles way to victory at Open playing Pro V1x.

Fairhaven, MA (October 18, 2010) – Padraig Harrington was filming a 2011 Titleist golf ball commercial at St. Andrews in Scotland prior to the Dunhill Links Championship two weeks ago when he asked if a few dozen of the new Pro V1x prototype golf balls that he was hitting could be delivered to his hotel. He said he would be leaving for Asia after the Dunhill and wanted to give them a try. The rest is history. Playing the golf ball for the first time in competition, Harrington captured the Asian Tour’s Iskandor Johor Open in Malaysia, becoming the first player to win with the new 2011 prototype. Two weeks ago, Titleist began the customary seeding process of the new Pro V1x and companion Pro V1 with tour players at the PGA TOUR’s McGladrey Classic. It is at venues such as the worldwide professional tours where Titleist’s new high performance golf balls and equipment are validated by the world’s most discernible players prior to going to market.



Padraig Harrington
put the new Titleist Pro V1x prototype golf ball in play for the first time Thursday at the Asian Tour's Iskandar Johor Open in Malaysia.

Four days later, Harrington celebrated his first victory since the 2008 PGA Championship, closing with a 3-under 69 Sunday at Horizon Hills Golf & Country Club to win by three shots.

Harrington is the first player to find the winner's circle using the new Titleist Pro V1x prototype golf ball, having received the balls just a week earlier. The new Titleist Pro V1 and Pro V1x golf ball prototypes made their competitive debut Oct. 7 in the first round of the PGA Tour's McGladrey Classic at Sea Island (Ga.) Golf Club.

Harrington was also one of 105 players in the field that trusted a Titleist golf ball, more than five times the nearest competitor with 19.

“There’s no doubt that it was my week to win. If you had followed me for the four days, I don’t think anyone would have questioned that my name was written on the trophy before the tournament started," Harrington, who entered the final round with a five-shot lead, told "I got the breaks all the way through."

Harrington's victory was one of seven last week for Titleist Brand Ambassadors and golf ball loyalists across the worldwide professional tours. In 2010, Titleist golf ball players have recorded 122 total victories, nearly six times the nearest competitor with 21:

Rocco Mediate used a Pro V1x golf ball to win the Open for his first PGA Tour victory since 2001, holing out for eagle all four days en route to a compelling one-shot victory over Titleist Brand Ambassador Bo Van Pelt and Pro V1x loyalist Alex Prugh at CordeValle GC in San Martin, Calif.

Titleist was the overwhelming golf ball of choice at the Open with 88 players, including 11 new Pro V1 and nine new Pro V1x prototypes in play. Titleist also was first in Iron Sets (35), Sand, Lob and Approach Wedges (102) and Putters (57).

Titleist golf ball players swept the top 5 spots (Mediate, Van Pelt, Prugh, Rickie Fowler, Chris Tidland) on the leaderboard, and together provided one of the most exciting finishes of the year on the PGA Tour.

Mediate, 47, was the headliner. After playing his first 15 holes Sunday in 5 over, he birdied the par-3 16th and then hit a pitching wedge from 116 yards on the 295-yard par-4 17th that spun back into the cup for eagle to take control of the tournament. Van Pelt, Prugh and Fowler each drove the 17th green, Prugh nearing holing out for double-eagle just before Mediate's grand finale.

On Thursday, Mediate aced the 230-yard par-3 third hole; Friday, he holed out from 160 yards on the 418-yard par-4 fourth hole; and Saturday, Mediate holed out from 111 yards on the 568-yard par-5 15th.

As for Sunday?

"Unbelievable," said Mediate. "…I can't believe it, but I can, if it makes any sense."

• In his first two weeks playing the new Pro V1 golf ball prototype, Titleist Brand Ambassador Bo Van Pelt (new Pro V1 prototype, 909D2 driver, new 910Fd fairway metal, new 910H hybrid, CB and MB irons, Vokey Design wedges) has recorded seven rounds in the 60s (T-2, Open, T-6 McGladrey Classic) and moved to 13th on the PGA Tour money list.

"It has been my most consistent year," said Van Pelt, who switched to Titleist equipment and a Pro V1 golf ball at the beginning of this season. (Click here to take a closer look inside Van Pelt's Titleist bag.)

Pro V1x loyalist Richard Green made 11 birdies in a final-round 7-under 65 to come back from seven shots and win the Portugal Masters for his third European Tour victory.

Green finished with an 18-under 270 total (70-66-69-65) and two-shot victory over a group of four players, including Titleist Brand Ambassador Robert Karlsson (Pro V1x, new 910D3 driver, new 910F fairway metals, MB irons, Vokey Design wedges, Scotty Cameron putter).

“I thought I was a little too it far back, being sort of seven shots behind the leader,” Green told European “But you know, I set out there today to shoot a good score and I had 64 in my mind and I thought if I got anywhere near, I would have a great week.

Green and Karlsson were two of 69 players in the field that trusted Titleist golf balls, more than two times the nearest competitor with 24.

Pro V1 loyalist Beatriz Recari earned her first-career LPGA victory Sunday at the CVS Pharmacy LPGA Challenge, tapping her Titleist Pro V1 golf ball in from two feet on the 18th hole at Blackhawk Country Club in Danville, Calif., for a one-shot victory over Pro V1x loyalist Gwladys Nocera.

Recari, whose 14-under 274 total was highlighted by a second-round 6-under 66, is the first Spaniard to win on the LPGA since Marta Figueros-Dotti at the 1994 Cup Noodles Hawaiian Ladies Open. (Click here to learn more about Beatriz Recari on

"I still cannot believe it. I think it'll take me kind of a couple days to assimilate that," said Recari, who was born and raised in Pamplona, Spain. "…I'm thrilled. I did a very good job. I had three weeks off. I worked very hard, and that paid off. I played very well last week. And I got a great feeling when I came in, a good vibe, and I'm just very, very happy and proud of myself of that result and the kind of competition that I showed out there."

Recari was one one 84 players in the field that trusted Titleist golf balls, more than eight times the nearest competitor with 10.

Titleist Pro V1 golf ball players also swept the top six spots (Recari, Nocera, Michelle Redman, Karine Icher, Cristie Kerr and Wendy Ward) on the leaderboard.

• Pro V1x loyalist Jason Gore cruised to a four-shot victory at the Miccosukee Championship Sunday in Miami, setting a record by collecting his seventh trophy on the Nationwide Tour.

"It's a hard way to make an easy living. A lot of people play for money but I love trophies," Gore told "Trophies shine!"

Gore finished at 16-under 268, highlighted by a pair of 6-under 65s on Thursday and Saturday. He made just five bogeys over the four days of play.

"This (win) ranks among the best," Gore said. "It's just been so darn long. It never gets old. It doesn't matter where or when you win."

Gore was one of 89 players in the field that trusted Titleist golf balls, more than four times the nearest competitor with 19. Titleist also was first in Iron Sets (37), Sand, Lob and Approach wedges (122) and Putters (59).

Titleist Brand Ambassador Kyung-tae Kim (Pro V1x, 909D3 driver, 909H hybrid, ZB and ZM irons, and Vokey Design wedges) won his second Japan Tour title this season at the Japan Open Golf Championship, closing in 7-under 64 to come from behind and win by two shots at Aichi Country Club.

Kim, who finished at 13-under 271, was one of 38 players in the field that trusted a Titleist golf ball, more than any other competitor. Titleist also was first in Hybrids (27), including 3 new 910H hybrids; and Sand, Lob and Approach Wedges (69).

• Sunshine Toour rookie and Titleist Brand Ambassador Justin Harding (Pro V1x, 909D3 driver, 909F2 fairway, 909H hybrid, CB irons, Vokey Design Wedges, Scotty Cameron putter) claimed his first career title at the Vodacom Business Origins of Golf Final at Oubaai.

Harding made three birdies over his final five holes, including a tap-in birdie on the par-4 17th at Oubaai Golf Resort & Spa, to close in 1-under 71 and hold on for a one-shot victory.

“It was awesome,” Harding, who finished with a 7-under 209 total, told “I am thoroughly pleased. It was a fantastic week, nerve-wracking nonetheless, but I am overwhelmed. I’m thrilled.”
Titleist was the golf ball of choice at the Vodacom Business Origins of Golf with 72 players, compared to 26 for the nearest competitor.



High Performance Designs combined with Patented SureFit Tour Hosel Technology
Provides Total Performance and Precision Fit.

Fairhaven, MA (October 4, 2010) –  Building upon its successful history of high performance drivers for tour players, club professionals, competitive and aspiring golfers, Titleist takes driver performance and fitting to a new level with the introduction of the 910 series drivers.  Boasting improved all around performance and an unrivaled level of fitting precision previously available only on the major professional tours, Titleist offers all serious golfers total driving performance through a more precise fit.

The revolutionary new Titleist 910D2 and 910D3 drivers feature the fastest, most stable head designs Titleist has ever created, as well as the new SureFit Tour (SFT) dual-angle hosel.  SFT is innovative, patented technology that allows the loft and lie to be independently adjusted and set.



As we close in on the mid-November launch date for the new Titleist 910 drivers we have received a lot of great questions during the course of the past couple of months, so we decided to go to the experts to get the answers.  Chris McGinley, vice president of golf club marketing recently sat down to provide some more insight into the design of the new Titleist 910 family, tour-player response, features and benefits among other topics.  

If you have a question that you don't see here, ask away in the Team Titleist discussions. Click here to join in the conversation.

What were the overall goals Titleist wanted to achieve with the design and construction of the 910 Metals?
Our goal is to always improve the overall product performance versus the prior generation and for 910 we specifically wanted to add our SureFit Tour hosel technology to be able to more precisely fit golfers for metal woods.  With the new 910 drivers we wanted to improve speed and stability.  Speed provides greater distance potential and stability improves shot control and essentially that is what golfers want from a driver, distance and shot control.  We improved speed through a new fast face insert design and stability through weight distribution improvements made to the crown and rear bezel weight.  In combination with our new SureFit Tour technology we have created our best performing driver heads with an ability to fit them more precisely.

What do Titleist's tour players think about 910?
The tour acceptance speaks for itself.  In less than three months since the seeding process began, over 100 players across the worldwide professional tours have transitioned into the new 910 driver, and secured a combined eight victories.  It is by far our most successful and quickest conversion of players in the Titleist driver category to date, and that is due to the total performance and precision fit that the 910 drivers deliver.

Why do you think the 910 driver has been picked up so quickly on tour?
It’s the combination of the performance of the head and the ability to better fit players through our SureFit Tour hosel technology.   We call the SureFit Tour technology "tour-van-in-a-hosel" because its design was inspired by the bending, shafting and weighting of metals that used to occur only within our tour vans.  With SureFit Tour we now have the power of a tour van right at the point of fitting.  It's faster and more effective and players walk away with a better golf club. 

What are the performance differences between the D2 and D3 driver models? What kind of player will be best-suited to which club?
The base performance differences of the 910D2 and 910D3 are similar to prior models.  The 910D2 is larger at 460cc and offers more forgiveness.  The 910D3 is smaller with a deep face at 445c and offers additional shot and trajectory control.  With the powerful adjustability offered by SureFit Tour we don't really characterize one club as being better suited for a certain player type.  The best way to find the best one for you is to be custom fit.

What's the reason behind the decision not to release a 'DComp' version this time around?
The 909DComp driver used a composite crown designed to move weight lower and deeper thus improving the CG location.  The new 910 drivers use ultra-thin casting technology to create a thinner titanium crown which accomplishes the same thing in a more efficient single material construction.

What was the thinking behind the F and Fd fairways and what are the differences between them?
The new 910 fairway line comes out of direct feedback from the tour and our serious golfer target audience.  Some players want and need a versatile, all around fairway metal that performs well in a variety of different lie and turf conditions.  The new 910F is just such a club and is our best performing fairway metal to date.   Some players hit their fairway metal more from the tee than the turf which led directly to the design of the Fd.  The new 910 Fd with its larger, deeper face provides enhanced performance and stability from the tee, but also works off the deck.

How has Titleist been able to design such high-performing clubs without jeopardizing the look?
Our audience demands overall performance including ball flight, looks, feel and sound.  We pay attention to each of these areas with every club we design.

Why has it taken until now for Titleist to become involved in adjustable face/hosel technology? Why is its entry into the market different from other brands?
Our SureFit Tour hosel technology comes directly from improving the fitting processes a player goes through when being fit for a metal.  We studied these processes and how they were being done on tour first - bending, shafting and weighting - and made them more efficient and precise.  Being first to market does not mean being better.  We developed a truly better system and are now bringing it to market.

How does the SureFit Tour system work?
SureFit Tour uses what we call dual angle technology which allows loft and lie to be independently adjusted and set to optimize performance and ball flight.  We can enhance or correct left-to-right ball flight and enhance or correct launch and spin to provide the best trajectory.  The ability to do these things independently is our competitive advantage.  The SureFit Tour system features a hosel sleeve with four settings and a specially designed ring with four settings.  The combination of these two angled components produces four lie angle and four loft angle settings for a matrix of 16 unique loft and lie combinations.

How does SureFit Tour make it easier for serious golfers and pros to get clubs that are custom fit for them? How will it make a difference on tour?
SureFit Tour brings a new level of precision to metals fitting.  The system is intuitive and easy to use once properly educated.  A trained fitter can find the setting that truly optimizes ball flight.  Our tour players have commented that finding that setting gives them more confidence and our tour counts and early performance success validates that the system works.

How will people know which setting is the best for them, for example, if their swing should change?
We strongly recommend working with a trained fitter to find your best SureFit Tour hosel setting.  The power of the SureFit Tour system is that it allows for very precise changes with the option to return to the standard setting or the initial fit setting.  If a player is working on swing changes they can always go back to a trained fitter after their initial fit to try different settings under the watchful eye of an expert.

What kind of potential does the SureFit Tour system have for helping people customize their metals and can you give us any hints as to where the system might take us next?
SureFit Tour brings a new level of precision to metals fitting.  Our goal and promise is to continue to make the system more robust and effective to help serious golfers play better.  The system is intuitive and easy to use once a fitter is properly educated.  A trained fitter can find the setting that truly optimizes ball flight. 

Can you explain the bezel weight feature and what it does?
We used the bezel weight in combination with the thinner crown and lower rear crown profile to improve the weight distribution which in turn improves stability.  The added stability results in longer distance and less dispersion on off-center hits.

Can you buy bezel weights to adjust your clubs? 
We will be offering an aftermarket weight kit with 2,5,7,9, and 12g weights.  These weights can be changed by using the wrench provided with the purchase of each 910 metal.  The weights are targeted at those players that want to change the feel and/or swingweight of their club.

What can we next look forward to from Titleist?
Our goal is to continue to push the envelope when it comes to providing our players, both professionals and amateurs, with equipment that delivers total performance and a precision fit.  You can expect to continue to see metals and iron products that deliver on that message.

Don't forget to ask you question by clicking here

Fairhaven, MA (October 4, 2010) – Titleist, the #1 ball in golf, announces the return of its popular free personalization custom golf ball promotion for the holidays, making it easier than ever to give the golfer in one’s life a gift you know he or she  will enjoy.  From October 1 through December 31, 2010, personalization charges will be waived on all Titleist Pro V1, Pro V1x, NXT Tour, NXT and DT SoLo golf balls.  On any order of just one dozen or more, customers may create their unique message imprinted on the golf ball in up to three lines of block text in black, blue, green or red ink.


3 4