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Posted: October 15, 2010
The European Tour heads south this week for the Portugal Masters. Titleist's new 910 fairway metals and hybrids continue to gain momentum, as our friends from Titleist-Europe describe in the following update:
This week we are in Faro, about 300 km south of Lisbon playing the Portugal Masters on the popular Arnold Palmer Oceanico Victoria Golf course in Vilamoura. The course opened in 2000 and hosted the World Cup in 2005 Last year's winner and Titleist Pro V1x loyalist Lee Westwood is unfortunately back home resting his calf this week. So he won't be defending the title this year. Fyi... Lee will become the new World No. 1 in the Official World Golf Rankings on 30 Oct 2010.
There aren't many tournaments remaining on the 2010 European Tour schedule, and there are only two more events at which the TTSV will be on site. Therefore, we are trying to make sure that all our Titleist ambassadors are happy with their equipment and that they all have back up irons and wedges.
Click here to view the slideshow
Posted: October 14, 2010
As we close in on the mid-November launch date for the new Titleist 910 drivers we have received a lot of great questions during the course of the past couple of months, so we decided to go to the experts to get the answers. Chris McGinley, vice president of golf club marketing recently sat down to provide some more insight into the design of the new Titleist 910 family, tour-player response, features and benefits among other topics.
If you have a question that you don't see here, ask away in the Team Titleist discussions. Click here to join in the conversation.
were the overall goals Titleist wanted to achieve with the design and
construction of the 910 Metals?Our goal is to always
improve the overall product performance versus the prior generation and for 910
we specifically wanted to add our SureFit Tour hosel technology to be
able to more precisely fit golfers for metal woods. With the new 910
drivers we wanted to improve speed and stability. Speed provides greater
distance potential and stability improves shot control and essentially that is
what golfers want from a driver, distance and shot control. We improved
speed through a new fast face insert design and stability through weight
distribution improvements made to the crown and rear bezel weight. In
combination with our new SureFit Tour technology we have created our best performing
driver heads with an ability to fit them more precisely.
do Titleist's tour players think about 910?The tour acceptance
speaks for itself. In less than three
months since the seeding process began, over 100 players across the worldwide
professional tours have transitioned into the new 910 driver, and secured a
combined eight victories. It is by
far our most successful and quickest conversion of players in the Titleist
driver category to date, and that is due to the total performance and precision
fit that the 910 drivers deliver.Why
do you think the 910 driver has been picked up so quickly on tour?It’s the combination of the
performance of the head and the ability to better fit players through our
SureFit Tour hosel technology.
We call the SureFit Tour technology "tour-van-in-a-hosel" because its design was inspired by the bending, shafting and weighting of metals that used to occur
only within our tour vans. With SureFit Tour we now have the power of a tour van right at the point of fitting. It's faster and more effective and
players walk away with a better golf club. What
are the performance differences between the D2 and D3 driver models? What kind
of player will be best-suited to which club?The base performance
differences of the 910D2 and 910D3 are similar to prior models. The 910D2 is larger
at 460cc and offers more forgiveness. The 910D3 is smaller with a deep face at
445c and offers additional shot and trajectory control. With the powerful
adjustability offered by SureFit Tour we don't really characterize one club as being
better suited for a certain player type. The best way to find the best
one for you is to be custom fit.What's
the reason behind the decision not to release a 'DComp' version this time
around?The 909DComp driver used a composite crown designed to move weight lower and deeper thus improving the CG location. The new 910 drivers use ultra-thin casting technology to create a thinner titanium crown which accomplishes the same thing in a more efficient single material construction.What
was the thinking behind the F and Fd fairways and what are the differences
between them?The new 910 fairway
line comes out of direct feedback from the tour and our serious golfer target
audience. Some players want and need a versatile, all around fairway metal
that performs well in a variety of different lie and turf conditions. The
new 910F is just such a club and is our best performing fairway metal to date.
Some players hit their fairway metal more from the tee than the turf
which led directly to the design of the Fd. The new 910 Fd with its
larger, deeper face provides enhanced performance and stability from the tee, but
also works off the deck.How has Titleist been able to
design such high-performing clubs without jeopardizing the look?Our audience demands
overall performance including ball flight, looks, feel and sound. We pay
attention to each of these areas with every club we design.Why
has it taken until now for Titleist to become involved in adjustable face/hosel
technology? Why is its entry into the market different from other brands?Our SureFit Tour
hosel technology comes directly from improving the fitting processes a player
goes through when being fit for a metal. We studied these processes and
how they were being done on tour first - bending, shafting and weighting - and
made them more efficient and precise. Being first to market does not mean
being better. We developed a truly better system and are now bringing it
does the SureFit Tour system work?SureFit Tour uses what we call
dual angle technology which allows loft and lie to be independently adjusted
and set to optimize performance and ball flight. We can enhance or correct left-to-right ball flight and
enhance or correct launch and spin to provide the best trajectory. The ability to do these things
independently is our competitive advantage. The SureFit Tour system features a hosel sleeve with four settings
and a specially designed ring with four settings. The combination of these two angled components produces four
lie angle and four loft angle settings for a matrix of 16 unique loft and lie
does SureFit Tour make it easier for serious golfers and pros to get clubs that are
custom fit for them? How will it make a difference on tour?SureFit Tour brings a new
level of precision to metals fitting. The system is intuitive and easy to
use once properly educated. A trained fitter can find the setting that
truly optimizes ball flight. Our tour players have commented that finding
that setting gives them more confidence and our tour counts and early
performance success validates that the system works.
will people know which setting is the best for them, for example, if their
swing should change?We strongly recommend
working with a trained fitter to find your best SureFit Tour hosel setting. The
power of the SureFit Tour system is that it allows for very precise changes with the
option to return to the standard setting or the initial fit setting. If a
player is working on swing changes they can always go back to a trained fitter after their initial fit to try different settings under the watchful eye of an
kind of potential does the SureFit Tour system have for helping people
customize their metals and can you give us any hints as to where the system
might take us next?SureFit Tour brings a new level of precision to metals fitting. Our goal and promise is to continue to make the system more
robust and effective to help serious golfers play better. The system is intuitive and easy to use
once a fitter is properly educated. A trained
fitter can find the setting that truly optimizes ball flight. Can you explain the bezel weight feature and what it does?We used the bezel weight in combination with the thinner crown and lower rear crown profile to improve the weight distribution which in turn improves stability. The added stability results in longer distance and less dispersion on off-center hits.
Can you buy bezel weights to adjust your clubs? We will be offering an aftermarket weight kit with 2,5,7,9, and 12g weights. These weights can be changed by using the wrench provided with the purchase of each 910 metal. The weights are targeted at those players that want to change the feel and/or swingweight of their club.What can we next look forward to from Titleist?Our goal is to continue to push the envelope when it comes to providing our players, both professionals and amateurs, with equipment that delivers total performance and a precision fit. You can expect to continue to see metals and iron products that deliver on that message.Don't forget to ask you question by clicking here.
Fairhaven, MA (October 4, 2010) – Titleist, the #1 ball in golf, announces the return of its popular free personalization custom golf ball promotion for the holidays, making it easier than ever to give the golfer in one’s life a gift you know he or she will enjoy. From October 1 through December 31, 2010, personalization charges will be waived on all Titleist Pro V1, Pro V1x, NXT Tour, NXT and DT SoLo golf balls. On any order of just one dozen or more, customers may create their unique message imprinted on the golf ball in up to three lines of block text in black, blue, green or red ink.
Posted: October 13, 2010
A few weeks ago at the BMW Championship, Team Titleist followed Titleist Brand Ambassador Brad Faxon inside the famous red barn at the back of the Cog Hill driving range, up one flight stairs and into Titleist Staff Professional Kevin Weeks' putting laboratory.Weeks, PGA Director of Instruction at Cog Hill Golf & Country Club and three-time Illinois PGA Instructor of the Year, spends a lot of time in the lab analyzing and studying the putting strokes of everyone from tour players to amateurs, solely focused on helping them make more putts.Weeks' lab features a 420 square-foot putting green, a Scotty Cameron loft and lie machine, 10 high-speed cameras, the SAM (Science and Motion) PuttLab and SAM BalanceLab, along with the Dynamic Impact Indicator, a patent-pending device invented by Weeks that uses laser technology and high-speed cameras to further analyze a player's aim, backswing path, downswing path, impact and follow-through.Check out the video below for a closer look and to hear what Faxon learned from spending a few hours in Weeks' classroom.
2010 faxon weeks coghill.flv
For more information, visit Weeks' Web site at http://www.kevinweeks.com.
Posted: October 12, 2010
As the PGA Tour’s Fall Series rolled on this past weekend at
the inaugural McGladrey Classic at Sea Island in St. Simons Island, GA, Pro V1x
loyalist Heath Slocum carded a 14-under 266 to earn his fourth PGA Tour career
win.There was plenty of excitement and a lot of players in the
hunt on Sunday but Slocum was able to fend off the field to win the tournament
by one stroke over Titleist Brand Ambassador Bill Haas (Pro V1x, new 910D2
driver, new 910F fairway metal, CB irons, Vokey Design wedges, Scotty Cameron
Kombi putter) – who won the first of the Fall Series events last week at the
Viking Classic.When asked about his win, Slocum said, “Obviously getting my
fourth win, I mean getting any win, first and foremost, it's been wonderful. I
mean I think that's why we play golf is to win. I mean there's just no other feeling like it.”Titleist was the overwhelming golf ball of choice at the
McGladrey Classic with 96 players, eight times the nearest competitor with 12.
Of the 11 players who finished tied for 9th place or better at the
event, 8 trusted a Titleist golf ball for their success.This tournament also marked the beginning of the tour
seeding process for the new Pro V1 and Pro V1x prototype golf balls. In the
first week the prototypes were available for Tour players, 22 of the 96 players
who trusted a Titleist golf ball at the event put one of the new golf balls in
play. 10 players put the new 2011 Pro V1 in play, while 12 players
trusted the new 2011 Pro V1x model.Titleist also was first in iron sets (42); sand, lob and
approach wedges (118); and putters (59).
LPGA: It was also an all Titleist finish at the Navistar LPGA
Classic where Katherine Hull trusted her Pro V1x to record her first win of the year and second of her career. Hull posted a one-stroke victory over Brittany Lincicome
(Pro V1x) finished at 19-under 269. After opening with a 68, Hull had
three straight bogey-free 67s.Titleist was the overwhelming golf ball of choice with 110
players, more than seven times the nearest competitor with 15. Eight of
the top 10 finishers trusted a Titleist golf ball for their success.CHAMPIONS TOUR: Making his way into the individual winner’s circle for this
first time on the Champions Tour, Mark O’Meara (Pro V1, new 910D3 driver, new
910F fairway metal, new 910H hybrid, AP2 irons, Vokey TVD sand and lob wedges)
topped Michael Allen (Pro V1x) on the first hole of a playoff to win the Senior
Players Championship.The victory, a senior major championship title, marks
O'Meara's first win since he captured the 2004 Dubai Desert Classic.
Titleist was the overwhelming golf ball of choice with 56
players, eight times the nearest competitor with 7. Titleist was also first in iron sets (26); and sand, lob and
approach wedges (55).
In other worldwide tour news…JAPAN TOUR:Rounding out the weekend winners on the Japan
Tour, the winner of the Canon Open also trusted a Titleist Pro V1 on his
way to a 14-under 274 total and a two-shot victory.
Titleist also was the golf ball of choice with 47 players.
EUROPEAN TOUR:Titleist was the overwhelming golf ball of choice at the
Dunhill with 103 players, more than three times the nearest competitor with 32. Titleist also was first in iron sets (45); and sand, lob and
approach wedges (185).NATIONWIDE TOUR:Titleist was the overwhelming golf ball of choice at the
Chattanooga Classic with 92 players, more than five times the nearest
competitor with 18.Titleist also was first in drivers (41), including 29 New
910 drivers in play; iron sets (43); sand, lob and approach wedges (128) and
putters (55).ONE ASIA/KOREAN PGA TOUR:Titleist was the overwhelming choice in golf balls at the
53rd Kolon Korea Open with 97 players, nearly nine times the nearest competitor
with 11. 7 of the top 10 finishers trusted Titleist golf balls for