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Posted: October 14, 2010
As we close in on the mid-November launch date for the new Titleist 910 drivers we have received a lot of great questions during the course of the past couple of months, so we decided to go to the experts to get the answers. Chris McGinley, vice president of golf club marketing recently sat down to provide some more insight into the design of the new Titleist 910 family, tour-player response, features and benefits among other topics.
If you have a question that you don't see here, ask away in the Team Titleist discussions. Click here to join in the conversation.
were the overall goals Titleist wanted to achieve with the design and
construction of the 910 Metals?Our goal is to always
improve the overall product performance versus the prior generation and for 910
we specifically wanted to add our SureFit Tour hosel technology to be
able to more precisely fit golfers for metal woods. With the new 910
drivers we wanted to improve speed and stability. Speed provides greater
distance potential and stability improves shot control and essentially that is
what golfers want from a driver, distance and shot control. We improved
speed through a new fast face insert design and stability through weight
distribution improvements made to the crown and rear bezel weight. In
combination with our new SureFit Tour technology we have created our best performing
driver heads with an ability to fit them more precisely.
do Titleist's tour players think about 910?The tour acceptance
speaks for itself. In less than three
months since the seeding process began, over 100 players across the worldwide
professional tours have transitioned into the new 910 driver, and secured a
combined eight victories. It is by
far our most successful and quickest conversion of players in the Titleist
driver category to date, and that is due to the total performance and precision
fit that the 910 drivers deliver.Why
do you think the 910 driver has been picked up so quickly on tour?It’s the combination of the
performance of the head and the ability to better fit players through our
SureFit Tour hosel technology.
We call the SureFit Tour technology "tour-van-in-a-hosel" because its design was inspired by the bending, shafting and weighting of metals that used to occur
only within our tour vans. With SureFit Tour we now have the power of a tour van right at the point of fitting. It's faster and more effective and
players walk away with a better golf club. What
are the performance differences between the D2 and D3 driver models? What kind
of player will be best-suited to which club?The base performance
differences of the 910D2 and 910D3 are similar to prior models. The 910D2 is larger
at 460cc and offers more forgiveness. The 910D3 is smaller with a deep face at
445c and offers additional shot and trajectory control. With the powerful
adjustability offered by SureFit Tour we don't really characterize one club as being
better suited for a certain player type. The best way to find the best
one for you is to be custom fit.What's
the reason behind the decision not to release a 'DComp' version this time
around?The 909DComp driver used a composite crown designed to move weight lower and deeper thus improving the CG location. The new 910 drivers use ultra-thin casting technology to create a thinner titanium crown which accomplishes the same thing in a more efficient single material construction.What
was the thinking behind the F and Fd fairways and what are the differences
between them?The new 910 fairway
line comes out of direct feedback from the tour and our serious golfer target
audience. Some players want and need a versatile, all around fairway metal
that performs well in a variety of different lie and turf conditions. The
new 910F is just such a club and is our best performing fairway metal to date.
Some players hit their fairway metal more from the tee than the turf
which led directly to the design of the Fd. The new 910 Fd with its
larger, deeper face provides enhanced performance and stability from the tee, but
also works off the deck.How has Titleist been able to
design such high-performing clubs without jeopardizing the look?Our audience demands
overall performance including ball flight, looks, feel and sound. We pay
attention to each of these areas with every club we design.Why
has it taken until now for Titleist to become involved in adjustable face/hosel
technology? Why is its entry into the market different from other brands?Our SureFit Tour
hosel technology comes directly from improving the fitting processes a player
goes through when being fit for a metal. We studied these processes and
how they were being done on tour first - bending, shafting and weighting - and
made them more efficient and precise. Being first to market does not mean
being better. We developed a truly better system and are now bringing it
does the SureFit Tour system work?SureFit Tour uses what we call
dual angle technology which allows loft and lie to be independently adjusted
and set to optimize performance and ball flight. We can enhance or correct left-to-right ball flight and
enhance or correct launch and spin to provide the best trajectory. The ability to do these things
independently is our competitive advantage. The SureFit Tour system features a hosel sleeve with four settings
and a specially designed ring with four settings. The combination of these two angled components produces four
lie angle and four loft angle settings for a matrix of 16 unique loft and lie
does SureFit Tour make it easier for serious golfers and pros to get clubs that are
custom fit for them? How will it make a difference on tour?SureFit Tour brings a new
level of precision to metals fitting. The system is intuitive and easy to
use once properly educated. A trained fitter can find the setting that
truly optimizes ball flight. Our tour players have commented that finding
that setting gives them more confidence and our tour counts and early
performance success validates that the system works.
will people know which setting is the best for them, for example, if their
swing should change?We strongly recommend
working with a trained fitter to find your best SureFit Tour hosel setting. The
power of the SureFit Tour system is that it allows for very precise changes with the
option to return to the standard setting or the initial fit setting. If a
player is working on swing changes they can always go back to a trained fitter after their initial fit to try different settings under the watchful eye of an
kind of potential does the SureFit Tour system have for helping people
customize their metals and can you give us any hints as to where the system
might take us next?SureFit Tour brings a new level of precision to metals fitting. Our goal and promise is to continue to make the system more
robust and effective to help serious golfers play better. The system is intuitive and easy to use
once a fitter is properly educated. A trained
fitter can find the setting that truly optimizes ball flight. Can you explain the bezel weight feature and what it does?We used the bezel weight in combination with the thinner crown and lower rear crown profile to improve the weight distribution which in turn improves stability. The added stability results in longer distance and less dispersion on off-center hits.
Can you buy bezel weights to adjust your clubs? We will be offering an aftermarket weight kit with 2,5,7,9, and 12g weights. These weights can be changed by using the wrench provided with the purchase of each 910 metal. The weights are targeted at those players that want to change the feel and/or swingweight of their club.What can we next look forward to from Titleist?Our goal is to continue to push the envelope when it comes to providing our players, both professionals and amateurs, with equipment that delivers total performance and a precision fit. You can expect to continue to see metals and iron products that deliver on that message.Don't forget to ask you question by clicking here.
I purchased the new D2 910 yesterday at Golf Galaxy in Louisville,Kentucky.
SPECIFICATIONS ON DRIVER
* D2 460CC
* R.I.P STIFF SHAFT
* POSITION ADJUSTED AT FITTING D4
I went directly to the range a hit a small bucket of balls before playing 18 holes.
WOW! what a BOMB!
My first 10 shots averaged approx. 275 - 285 out and 10 -15 yards off center.
After a considerable amount of additional shots I adjusted the head to a C3 position.
Almost every shot was right down the middle which my adjustment resulted a slight draw and .75 upright.
Needless to say I was very impressed because most adjustable drivers I have tried did not
effect anything to the degree stated on their charts.
I presently play to a 8 - 10 handicap and this driver just might take this down soon.
Make no mistake, this is the real thing!
I sincerely hope these comments help you in making your choice on a new driver.
wrote on November 20, 2010
Currently using the new 910 D2 driver with the 65g shaft set at nutral, (Demo, waiting stock arrival) i have played with Titeist clubs my whole life, but this is the hottest club i've hit, after only two rounds with the club i've barley missed a fairway, distance seems to come with not a lot of effort, Well done Titleist on developing this great driver.
wrote on November 22, 2010
I bought the D2 yesterday and hit a few balls outside where I purchased this driver. After this purchase, I went out and won money from my friends. Note, I live in the Chicago area, so the playing conditions were not good. However, the Drive provided long & solid distance, even with slightly off center hits. I know this is an early opinion on my part, but the driver delivered what I expected it to do and more. Sometimes golfers know right away they purchased the correct club, and in this case, I know I did. Guys... now you know what to tell your wife/girl friend what you want for Christmas.
wrote on November 22, 2010
where can I see a list of the "83" custom shafts available for the 910 D3
wrote on November 22, 2010
Re 910 D2 - How do I obtain a left-handed Performance Guide for the 910 D2 driver?
wrote on November 24, 2010
When will the weight sets be available. I've got my 910D3, but it's a bit light for me.
wrote on November 26, 2010
I'm very interested in the variable weight bezels myself. I prefer a swingweight of at least D2, but a shaft length of 44". Chopping an inch off the standard length of 45" practically cripples the swingweight, lowering it to C9 or worse.
Will I be able to go to a store that is certified for fitting by Titleist where they can fit me for a driver, changing out the weight bezel on site to hand me a club with the swingweight I want?
wrote on November 27, 2010
I am now playing the 910 d3 with a motore f1 75g shaft, awesome club i'm getting 20 yards more carry and consistantly more distance off the tee than my 909 d2 . bring on the fairway woods !
wrote on November 28, 2010
I have a 910 d2 9.5 degree driver, what setting should I use to reduce the loft as much as possible and get as much up right as possible? Can you help?
wrote on December 6, 2010
Hi Stuart,If you are right-handed, the D-2 setting will bring the loft down .75 degrees and the lie angle will be 1.5 degrees upright. If you are left-handed, A-3 would be the equivalent setting you're looking for. You can also download the 910 performance guides by following this link: www.titleist.com/.../910D2.aspxHope this helps.Best,Mike D.Team Titleist Manager
Mike D., Team Titleist Manager
wrote on December 6, 2010
Hi, which stock shaft would you recommend to the average golfer with average swing speed and average launch angle? i m aware about fitting is very important. unfortunately the next fitter is around 200 miles away.
wrote on December 14, 2010
hi ive been a TM man a long time but thinking ov moveing to titliest looking at the d2 or d3 playing ov 12 any info would be great
wrote on December 16, 2010
Pardon me if I'm not looking in the right place, but I don't any mention anywhere on site about what the weight of the stock bezel is.
The weights of those included in the optional kit are mentioned in the brochure, but NOWHERE can I find out what the weight of the one that comes with the driver is. The only notation on the bezel is a red dot.
wrote on December 19, 2010
How much extra does it cost to get the aldila voodoo shaft on the 910d2?
wrote on December 26, 2010
i have the 910 d2 driver and already have some deep scratches on the club face after 2 rounds, i use the pro v 1 ball so its not a hard ball. i have a swing speed of 110mph so would the scratches be normal? just wondering, not too concerned but great club!
wrote on January 4, 2011
Why do changing the lie angle and loft change the spin to create draws and fades. I thought closing or opening the club face caused such changes.
wrote on January 8, 2011
How heavy is the bezel weight that comes with the 910D2 driver. And could I cut down the driver by an inch and still be able to keep the same swing weight ?
wrote on January 8, 2011
I WISH YOU WOULD MAKE A DRIVER WITH A SMALLER HEAD.THE 260cc HEAD WAS BIG ENOUGH.A SMALLER HEAD WOULD EVEN BETTER.
wrote on January 12, 2011
Does the D3 come with a ProForce V-2 shaft? If so, will that require an additional cost?
wrote on January 12, 2011
I have 64 year old, do you produce your new drivers with shaft for senior players.
wrote on January 15, 2011