As the first shipments of new Titleist 910 drivers began to arrive last week at golf shops around the world, we couldn't help but remember the day we said goodbye to our trusty ol' bending fixtures for the Titleist 909 drivers, fairway metals and hybrids.
Shortly following the introduction on the PGA Tour of the new Titleist
910 drivers, fairway metals and hybrids – featuring SureFit Tour (SFT)
dual-angle hosel technology – the 909 bending fixtures were no longer
needed in the Titleist Tour Van (TTV). And so it was at The Barclays in late August that they sat outside the TTV in a rain-soaked cardboard box, out of service.
Bending fixtures were used to adjust loft and lie on Titleist 909 metal woods and all previous generation models. A specific bending fixture had to be created for each club model and loft.
The bending process (pictured, right) went as follows: Insert fixture into vice; insert club into fixture; clamp down; bend to desired specs; check club in loft/lie machine; repeat if necessary.
All that is needed to adjust the 910's unique SFT dual-angle hosel – which allows loft and lie to be set
independently to optimize ball flight (higher or lower, and for more
draw or fade for increased distance and improved shot control) – is a SureFit Tour wrench.
The SFT hosel enables Titleist authorized fitters to perform precision fittings for players, while also teaching them how to further adjust settings on their own to ensure optimal performance.
It's the type of
tour-level fitting in a driver, fairway metal or hybrid previously
unavailable outside of the TTV.
"We probably bent more 909 3-woods and hybrids than drivers," said
Titleist Assistant Tour Tech Rep JJ Van Wezenbeeck. "The adjustments
with those on 910 will be huge for players because a tour player's
hybrid needs to be a precision club that he can hit into long par-4s
and long pars-3s. Their 3-woods are just as important, considering the
length of players these days, because having a club off the tee that isn't going
to miss a fairway is huge."
Of course, the Titleist Tour Van is also looking a little bit lighter now, too.
Check out the video below for more on the 909 bending fixtures and click here for a closer look at the new Titleist 910 drivers, fairway metals and hybrids.
2010 909 molds.flv