• Titleist was the overwhelming golf ball of choice at the Transitions Championship with 93 players teeing up Titleist golf balls, more than three times the nearest competitor with 17 and more than all competitors combined. Titleist was also first in Iron Sets (41); Sand, Lob and Approach Wedges (116); and Putters (56).

Titleist Brand Ambassador Scott Stallings swung by the Titleist Tour Van early in the week with his 910F 13.5º fairway metal with 'ahina 80X shaft (tipped 1” at 42.5”) and SFT hosel set at A•1 (standard loft, standard lie), which had been giving him an unfavorable trajectory (low launch, pronounced fade).

Several options were discussed and tested on both the range and course, including changing to a 910F 15º head with a B•2 SFT setting (standard loft, +.75 upright). Still none of them seemed to work for Scott's aggressive swing.

Next up: A 910F 15º head with an 'ahina 80X (tipped 2” at 43”) shaft and A•1 SFT setting. He liked the ball flight and was able to control the ball better, but felt the shaft was too stiff throughout the club and too long at 43''.

So they switched in a White Board 83X shaft (tipped 2” at 42.5”). Scott liked the feel of this setup right away, as it gave him the draw and penetrating ball flight he was looking for. A quick adjustment to the D•1 SFT setting (-.75 less loft, standard lie) also brought him back to a favorable spin rate.

Scott had his winner: 910F 15º with White Board 83X shaft (tipped 2” at 42.5”) and D•1 SFT setting.

Titleist Brand Ambassador Marc Leishman stopped by the TTV with his 910F 13.5º fairway metal, which had been launching lower than he preferred and not coming down soft enough. 

Titleist Tour Rep Dino Antenucci
suggested Marc switch from the B•2 setting (standard loft, +.75º upright) to C•3 (+.75º more loft, +.75º upright), which added .75º more loft. That change gave Marc a slightly higher ball flight and a softer landing, which he also found was  easier to control.

Marc had also noticed that the divots he was taking with his Titleist AP2 irons were too deep. Titleist Tour Technicians bent the irons slightly upright, which resulted in better divots and more control.

Titleist Brand Ambassador Marc Turnesa added a Titleist AP1 3-iron with a Dynamic Gold X100 shaft to his bag  in place of a hybrid.

Marc felt this combination made it easier to hit the ball high without giving up some of the accuracy he was losing with a hybrid.

Titleist Brand Ambassador Kevin Na switched from a 910D3 8.5º driver with a Fubuki 63X shaft to a 910D3 9.5º with a Fubuki 63S shaft. Kevin felt the new combination provided him with a better chance of improving his driving accuracy.

• • •

Thanks to photographer and loyal Team Titleist member Greg Moore for the photo of the TTV at Innisbrook.

We'd like to thank all of the Team Titleist members that logged in for our recent Titleist Golf Clubs Live Webcast, hosted by Dan Stone, Vice President of Titleist Golf Club R&D, and Chris McGinley, Vice President of Titleist Golf Club Marketing.

It was an educational and insightful 30-minute broadcast into the world of Titleist golf clubs, specifically the Titleist 910 family of metalwoods and AP irons, and you can check out all the highlights in the videos below.

In other Webcast news: Be sure to tune in on Tuesday, March 22 at 1 p.m. EST (10 a.m. PST) as Scotty Cameron will be hosting a live one-hour Webcast from the Putter Studio. (You can submit your questions for Scotty by clicking here.)

• • •

PART 1 (Topics: SureFit Tour hosel; Lie angle's affect on ball flight; Face angle adjustabilty.)

PART 2 (Topics: Interchangeable shafts; 910 head improvements; 910F vs. 910Fd fairway metals; Fairway wood shaft lengths.)


PART 3 (Topics: 910H hybrids; Inspiration of AP iron line; Cast vs. forged clubs.)


(Mobile users, click here: Part 123)

The road trip continues for the Mid-West Mobile Golf Ball Fitting Team as they navigate their way through the great states of Mississippi and Arkansas for the next two weeks. The team will be making stops along the way to help educate golfers on the path to lowering their scores by finding the best golf ball for their games.

So if you are in the area, stop by one of the events below and meet our Titleist Golf Ball Fitting Experts, learn more about Titleist's green-to-tee methodology and begin the fitting process to get fit for the best golf ball for your game.

Reserve your spot by calling ahead, or just head over to one of the locations at the days/times listed below.

(For those Team Titleist members in other parts of the country, we will post more dates as they become available.)

Thursday, March 10th (10 a.m. to 5 p.m.)
Mississippi State University Golf Course

1520 Old Highway 82 East, Starkville, MS 39759
Phone: (662) 325-3028

Wednesday, March 23rd (12 p.m. to 7 p.m.)
Arkansas Golf Center
1201 Trey Lane, Conway, AR 72034
Phone:  (501) 327-0171

Thursday, March 24th (8:30 a.m. to 3:30 p.m.)

Country Club of Arkansas
3 Country Club Circle, Maumelle, AR. 72113
Phone:  (501) 851-0095

Friday, March 25th (11 a.m. to 6 p.m.)

The Golf Nut Practice Range
5121 Towson Ave., Ft. Smith, AR. 72901
Phone:  (479) 646-4430

Saturday, March 26th (9 a.m. to 3 p.m.)

North Shore Practice Range
5401 North Shore Cove, Little Rock, AR. 72116
Phone: (501) 771-4747 

To begin the Titleist Performance Golf Ball Fitting process now, click here.


Exciting news, Team Titleist: Golf's newest slapstick comedian is back with another knee-slapper.

Titleist Brand Ambassador Ben Crane – a three-time PGA Tour winner and the star of recent smash Internet hits "Ben's Workout Routine" and "Ben On Pre Round" – premiered his latest episode Tuesday night on Golf Channel.

It's called "On Slow Play," and you can check it out now in the above video. (Just don't try any of it at your home course.)

And be sure to pay attention
, because Ben is going to quiz Team Titleist about the new video in an upcoming discussion board post.

Knowing the correct answer to his question could win you a cool prize. So check back with us soon…

For all of Ben's videos, head over to his Web site: www.bencranegolf.com.


The 2011 golf season is heating up and now's your chance to get dialed in for a great year with a tour-level, precision fit from the Titleist FittingWorks Tour Van experts.

The FittingWorks Tour Van will be setting up shop at Cottonwood Creek Golf Course in Waco, TX for two days in March, and a limited number of appointments are still available.

Our mobile fitting vans combine comprehensive high level fittings with on-site club building to provide a tour-level fitting experience. Our expert fitters are equipped with a launch monitor and expansive range of fitting clubs. Tour Van technicians provide assembly, personalization and repair services.

This is a truly unique experience that will help take your game to the next level.

Here are the details:

Available Days: March 18 -19, 2011

Location: Cottonwood Creek Golf Course (5200 Bagby Ave., Waco, TX 76711)

Option 1 (Full-Line Fitting): During this 2-hour session, one of our FittingWorks Tour Van professionals will work with you to optimize your driving performance, make your iron play more precise, enhance your wedge scoring shots and fine-tune your Titleist set composition.

Price: $300.

Option 2 (Driver, Long Game, Iron or Wedge Fitting): If you are looking to get dialed-in for a particular part of your game, we can customize a 1-hour session to focus on getting a precision fit for your driver, long game, irons or wedges. Using our SureFit System of interchangeable heads and shafts, our fitting experts will get you on the right path to help you get more out of your equipment and lower your scores.

Price: $150.

Please note: These appointments will book fast and are being offered on a first-come, first-serve basis.

To reserve your spot, call 1-888-TITLEIST or e-mail clubfitting@titleist.com.

For more information, please visit: http://www.titleist.com/golf-club-fitting/ or you can download a brochure by clicking here.

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