At this week's Masters Tournament, an overwhelming number of the world's best golfers are relying on Titleist golf balls for their success.

Fifty-three players in the field at Augusta National are playing Titleist golf balls, more than three times the nearest competitor with 15 and more than all competitors combined. Titleist is also first in Iron Sets (26); and Sand, Lob & Approach wedges (74).

So far in 2011,Titleist golf ball players have combined for 33 victories across the worldwide professional tours, more than five times the nearest competitor with six and more than all other competitors combined.

Titleist golf ball players have also won 12 out of the first 15 events to start the 2011 PGA Tour season.

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More Masters coverage from Team Titleist:

Slideshows: Team Titleist at the Masters Part 1Part 2
• Video: How to prepare for Augusta National

• Video: Lay up or go for it? Geoff Ogilvy on Augusta National's Par-5 13th

 

Here's something to think about the next time you dig into your bag for another golf ball: Changing the golf ball changes every shot.


And if you're looking to lower your scores (who isn't, right?), one of the first steps is knowing what to expect out of your golf ball on each and every swing.

This is also a key to developing a more consistent golf game, as it's impossible to gain such feel and understanding while playing different golf ball models from round to round (or even hole to hole).

"We've met a number of golfers who do not buy the same golf ball each time they purchase golf balls, and play whichever ball gets pulled from the bag," Titleist Golf Ball Fitter John Fizer said. "They don't think playing different golf balls has any affect on their game, but that's not the case. They're not giving themselves the best opportunity to shoot lower scores."

Since golf balls have meaningful performance differences, especially on scoring shots into the green, golfers need to know what the golf ball will do when they hit their shot correctly.

During the R&D process we gather feedback from golfers of all levels regarding the performance characteristics they want in their golf balls. Such information is crucial in the creation of the different models of Titleist golf balls.



“Once a golfer has been properly fit into the Titleist golf model that is best for their game, they are one step closer to a more consistent game,” said Mike Gibson, Manager of Titleist Golf Ball Fitting.


“Through our extensive player testing, we’ve seen that eliminating the variable differences in golf ball performance by playing the same golf ball model every round will help improve your chances of hitting more greens in regulation and hitting the ball closer to the pin. Whether you're a professional or amateur, shorter putts go in more often. Every golfer is looking to maximize those opportunities.”

Added Titleist Golf Ball Fitter Michael Collins: "Once you start to learn how your golf ball performs you will see the benefits immediately, especially on the scoring shots to and around the green.”

"For example, when you hit the green with a 7 iron, the ball is going to land on the green and perform in a particular way. Does it hit and stop? Does it bounce a couple times before checking up? That sort of reliance and that confidence in your golf ball can really start to alter the rest of your game."

Titleist's green-to-tee ball fitting methodology is based on the fact that most scoring opportunities are created by shots into the target, and improving your game in those areas will have the most game-changing affects.

There is a reason Titleist golf ball loyalists on the worldwide professional tours go through an extensive fitting process in order to find and trust a single type of Titleist golf ball: When you consistently play with a golf ball that is properly fit for your game, your shot execution will improve and you will give yourself the best chance to lower your score.

You can take full advantage of those benefits by consistently teeing up the best golf ball for your game.

To begin the Titleist Performance Golf Ball Fitting process yourself, click here.


Of all the azaleas at Augusta National Golf Club, there's only one that produces gigantic roars (and groans) from the Masters patrons – the risk-reward 510-yard par-5 13th hole that is named "Azalea" and features over 1,600 of the course's signature plants.

It's a hard dogleg left that calls for a player to work his drive around the corner in order for a chance to go for the green in two. The second shot is almost always from an awkward lie above your feet and the slightly-elevated putting surface is guarded by a tributary to Rae's Creek as well as four back bunkers, which have been known to plant (Azalea) seeds of doubt in many players' minds.

Said Augusta National co-founder Bobby Jones (according to Augusta.com): "Whatever position may be reached with the tee shot, the second shot as well entails a momentous decision whether or not to try for the green.

"Several tournaments have been won or lost here, even though the decision may not have been obvious at the time."

Check out the video above for Titleist Brand Ambassador Geoff Ogilvy's in-depth breakdown of No. 13. (Mobile users click here.)

Lay up or go for it? What would you do?



I just wanted to post a quick blog tonight. I've had a good week and looking forward to getting started tomorrow.

I arrived in Augusta late last week and was able to get three full days of practice before the tournament week started. This is always such a special time of year and there truly isn't anything better than coming back to Augusta.

It's hard to believe it's my 10th appearance! Course, as  
always, is in really good condition but this week it looks even 
better.

I'll be out early, tee off at 8:40 a.m., and I'll be playing with Nick Watney and Dustin Johnson. I played in the Par 3 Contest today with Justin Rose... had closest to the pin on the 5th hole. 

The crowds were huge and atmosphere electric. You could already hear the roars!

Nice low key dinner tonight and off to bed early. See you guys out  
there tomorrow! If you haven't checked it out there awesome pretty good photos posted on my Facebook page from this week. 

– Adam

It was a serious day of work Tuesday at the Masters, both on the course and inside the Titleist Tour Van.

Camera in hand, Team Titleist took a stroll around Augusta National to watch several Titleist players dial in their focus for the pressure-packed rounds ahead. Then it was off to the Titleist Tour Van, where we were excited to find Masters Craftsman Bob Vokey doing what he does best: Building wedges.

Check out all the pictures from Tuesday in the slideshow below.

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