Acushnet Company Announces Sale to Fila Korea and Mirae Asset Private Equity

Posted: May 20, 2011

Earlier today at Acushnet Company's world headquarters in Fairhaven, Mass., Chairman and Chief Executive Officer Wally Uihlein made an important announcement concerning the future of Acushnet Company and our industry-leading Titleist and FootJoy brands.

We'd like to share all of the details now with Team Titleist.

It was about five months ago that we came to Team Titleist with the news that our parent company, Fortune Brands, Inc., had approved a plan for the sale or tax-free spin off of Acushnet Company.

This morning, Uihlein informed us that Fortune Brands has signed an agreement for the sale of the company to a group led by Fila Korea, Ltd., the owner of the Fila brand globally, and Mirae Asset Private Equity, the largest private equity firm in Korea.

Uihlein said Fila Korea and Mirae Asset will maintain Acushnet – one of the largest golf equipment companies in the world with annual sales of more than $1.2 billion in 2010 – as a standalone company, keeping the current management team in place and worldwide headquarters (pictured) in Fairhaven, Mass.

“The Acushnet Company has long been the trusted steward of two of golf’s most revered and iconic brands, and has perpetuated the longest running records of golf equipment success in the game,” said Uihlein.

“The Fila Korea and Mirae group understands and appreciates our golf industry leadership, passionate associates, and unique and enduring culture. Together, with our new owners, our team is looking forward to strengthening and building upon the global success of the Titleist and FootJoy brands.”

For more details on the acquistion, please see the press releases linked below from both Acushnet Company and Fortune Brands.

Acushnet Company Press Release (.pdf)
Fortune Brands Press Release (.pdf)

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Joe G

I never heard of Fila Korea, what do they do?

Pat F

Good luck in your new endeavor.  I am certainly glad that Acushnet and Foot Joy will remain a stand alone company.

Pat Flynn

Mark F

I look forward to Titelist and Footjoy continuing to be the leader in the golf industry.  I hope that the new owners realize that they have purchased the best, and that they truely leave the company alone.

Mark F.

Monte W

I'm sorry to see it become foreign owned.

Walter P

It seems to me that the best possible outcome has been achieved:

 1.  The successful management team remains in place.

 2.  The headquarters remains in Massachusetts.

 3.  The influx of additional talent and capitol will continue to preserve and promote  the Titleist Brand, which makes this loyal customer very pleased.

Best wishes to all for continued success and a smooth and seamless transition.

Rick C

It is imperative that the Titleist/FootJoy brand is marketed and run by Americans.  I trust management's decision.


I am pleased that the staff and company will remain intact. I had some reservations concerning what  would happen if another  took control thru acquisition. I will continue to support the Acushnet family to the best of my ability. And it appears that this will be a great opportunity for expansion for Titleist and FootJoy.

Josh G

keeping the current management team in place is definitely a great decision.  I wish Titleist, Scotty, Vokey, and FJ all the best during the transition and into the future

Carlo Angelo

This is just another big step forward for Titleist!  More power!!!

Gene O

why would they want to screw up a good thing?  The best balls, shoes and clubs in the business......HELLO?