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Posted: June 10, 2011
In winning The Players Championship at TPC Sawgrass recently, K.J. Choi used a Titleist golf ball designed for players of all swing speeds.
Same for Steve Stricker in his victory last week at The Memorial.The list goes on and on.For the record, Choi won playing a Titleist Pro V1 golf ball, Stricker a Titleist Pro V1x, the same models available at your local golf shop.It's a common misconception among golfers that Titleist Pro V1 and Pro V1x golf balls are effective only for tour players and tour-level swing speeds."My swing speed isn't high enough to play a golf ball that tour players use," is a refrain heard repeatedly by our Titleist Performance Golf Ball Fitting teams.Truth is, in order for a golf ball to work for any golfer it has to work for all swing speeds, as every golfer uses a variety of swing speeds during the course of a round."The notion that a player has a single swing speed probably creates the confusion, because in reality every player has a wide range of swing speeds," says Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. "We don't have a single swing speed that we use for every shot during the course of the round, that's just not the nature of the game."Take, for example, three-time PGA Tour winner Bubba Watson, one of the game's longest-hitting players.Bubba's driver swing speed is in excess of 120 mph, which results in a ball speed over 180 mph. As Bubba gets closer to the green, his swing speed decreases because the clubs get shorter. The shorter the club, the less force Bubba imparts to the golf ball. His swing speed is 100 mph with his 7-iron (136 mph ball speed) and 92 mph (113 ball speed) with his pitching wedge."That’s a wide range of ball speed," says Matt Hogge, Director of Product Implementation in Titleist Golf Ball R&D. "Rule 5-1 of the USGA rulebook says that one golf ball model must be played for the entire round. If that one ball that Bubba puts into play works only for his tee shots, then why play it? He plays a Titleist Pro V1x because the ball works at all the forces he puts upon it."Over the years, the Titleist R&D team has measured the range of swing speeds of countless golfers, from tour pros to high-handicap players."We've seen that while a tour player has a very wide range of swing speeds – and certainly the highest ones are very high – the range of swing speeds through the set that all golfers use fits within the range that the tour players has," added Morgan.Translation: The slower swing speeds you use while hitting your shots are also used by tour players for different types of shots."If Pro V1 and Pro V1x golf balls didn't work for lower swing speeds, there would be some shots a tour player has to execute that simply wouldn't work," Morgan says. "And that's simply not true."When it comes to any golfer choosing the best Titleist golf ball for your game, it's not just about swing speed or ball speed, it's about all-around performance.An important fact to keep in mind is that all Titleist golf balls are long.Differences in distance between models off the driver for swing speeds ranging from tour players (near 110 mph) down to lower speed players (in the 80s mph) are less than four yards, a factor that is neither game-changing nor score-changing.On the other hand, hitting a green in regulation can save you almost two strokes. Selecting a golf ball that helps you hit more greens more often and more consistently provides the best opportunity to lower you score.
The key to lowering your scores is improving your scoring shots into and the around the green, the shots that will allow you to make more putts, and Titleist Pro V1 and Pro V1x golf balls offer all players the most performance control on these types of shots.
"The golf ball doesn’t know who hit it," Morgan says. "I can’t make a golf ball that makes a low swing-speed player as long as a tour player. However, I can make a golf ball that will help a lower swing-speed player hit a shot into the green that will help them score better. Same as it does for a tour player. Because that’s the part of the game that matters the most and that’s where all the golfers are really the same.
"They have the same requirements in that part of the game. Hit it as close to the pin as possible."
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To learn more about Titleist Performance Golf Ball Fitting and try the online Titleist Golf Ball Selection Tool, click here.
• At this week's FedEx St. Jude Classic, 103 players are using Titleist golf balls, more than six times the nearest competitor with 17 and more than all competitors combined.Titleist is also first in Iron Sets (42); Sand, Lob and Approach Wedges (135); and Putters (60).• Titleist Brand Ambassadors Graham DeLaet (pictured) and Matt Weibring were each fit this week into new Titleist 910F 13.5 fairway metals.DeLaet, who made his return to the PGA Tour last week after having back surgery two months ago, tested a few different shafts and decided on the following setup: 910F 13.5º with Fujikura VC 80 shaft (tipped 2'') and the SureFit Tour hosel set at B•2 (standard loft, +.75º upright).Weibring went with a 910F 13.5º with Graphite Design DJ-8 shaft (43'') and the SureFit Tour hosel set at A•1 (standard loft, standard lie).• As they did last week at The Memorial, Titleist's Tour Techs continued to make sure that Titleist Brand Ambassadors had back-up drivers that were up-to-date and ready for action.(It's that time of year when players start to spread out at various events around the world, where access to Titleist's Tour Vans may be more limited.)This week, back-ups were built for almost 20 more players, including Titleist Brand Ambassadors Geoff Ogilvy (910D3 8.5º, Aldila RIP 80) and Ben Crane (910D2 9.5º, Mitsubishi Rayon Diamana Blue 73).Players were also reminded not to carry back-up 910 heads in their bags during competition, per the USGA's 14-club rule.• The team also re-gripped the full sets of about 10 Titleist Brand Ambassadors. The early-season heat was the major cause for this work.
Posted: June 9, 2011
One of our loyal Team Titleist members from Memphis, Tenn., Scott M. (you may know him better on the Team Titleist discussion boards as "memphisunited") headed over to TPC Southwind earlier this week to take in a practice round before the start to the FedEx St. Jude Classic, the last PGA Tour event before next week's U.S. Open at Congressional.Scott (pictured right) also brought his camera along and snapped a bunch of pictures of Titleist Brand Ambassadors as they put in their preparations for the week ahead.Scott was kind enough to send along his photos to share with Team Titleist. You can look at them in the slideshow below. Thanks Scott!
The LPGA returns to action this week in Springfield, Ill., for the State Farm Classic, and we're thrilled to be sending Team Titleist members to take in all the action.Team Titleist members Paul A., Craig G., Tony B., Jonathan M. and Jack W., won tickets to the event through Team Titleist and will be outside the ropes as Pro V1 loyalist Cristie Kerr looks to defend her 2010 title.Kerr is part of a star-studded 150-player field gathered this week at Panther Creek Country Club, the last event before the second major championship of the year, the Wegmans LPGA Championship.Kerr said the key to this week is simply staying out of the rough."Around the greens you can just get some nasty lies. There are some spots just off the fairways that you might not be able to advance but a 7‑ or an 8‑iron, so I think that will effect scoring," said Kerr, who also won this event in 2004."I think somebody's going to hit it straight and shoot some low numbers. But over four days, I think you'll hit it in the rough a little bit and see a little bit of an effect in the score because of that. Hopefully the storms can stay away."
Kerr is one of 115 players at the State Farm Classic using Titleist
golf balls, more than seven times the nearest competitor with 12 and
more than all competitors combined.TV coverage of the tournament on Golf Channel is as follows (all times EST):
• Thursday, June 9, 6:30-8:30 p.m. • Friday, June 10: 6:30-8:30 p.m. • Saturday, June 11: 6:30-9:30 p.m. • Sunday, June 12: 7-9:30 p.m.For more information about the tournament or to purchase tickets, please visit http://www.lpgastatefarmclassic.com.• • •The Nationwide Tour is sticking to East Coast this week, as many of the game's future stars compete at TPC Wakefield Plantation in The Rex Hospital Open.Team Titleist members Ben H., Alex P. and Cameron C., won tickets to the event through Team Titleist and will be on hand in Raleigh, N.C., to take in all the great golf.It's also an important week of preparation for Pro V1x loyalists Jon Mills, Eliot Gealy and Geoffrey Sisk, all of whom qualified to play in next week's U.S. Open at Congressional.
They are three of 113 players in The Rex Hospital Open playing Titleist golf balls, more than seven times the nearest competitor with 15 and more than all competitors combined. Titleist is also first in Iron Sets (43); Sand, Lob and Approach Wedges (145); and Putters (66).For more information about the tournament or to purchase tickets, please visit http://www.rexhospitalopen.com.
Frank Thomas, author of the new book "From Sticks and Stones: The Evolution of Golf Equipment Rules," appeared earlier this week on "Fairways of Life" with host Matt Adams on the PGA Tour Network on Sirius-XM radio.
You can listen to an audio replay of the broadcast by clicking the play button in the player below.
Click here to play this audio clip
Thomas, who served as Technical Director of the United States Golf
Association for more than 25 years, was one of the men most involved
in writing the rules that set the boundaries for today's golf equipment. In this 11-minute interview, Thomas talks in-depth about the new book, golf's current equipment rules and the future of the game.
"From Sticks and Stones" is available now and can be purchased for $24.95 USD directly through Thomas’ website at the following link: http://www.franklygolf.com/fromsticksandstones.aspx.