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Sneak Peek: New Prototype Titleist Irons

As you read this, several dozens of long, cardboard boxes, imprinted with the Titleist Script, sit in the back of a delivery truck en route to Arnonimink Golf Club just outside Philadelphia, host of next week's AT&T National PGA Tour event. They were all shipped from the same place, the Titleist Tour Deparment in Carlsbad, Calif.

On Monday morning, our Titleist Tour Reps at Aronimink will begin opening those boxes, each one marked with the name of a player in this week's AT&T field.

Inside the boxes: Prototype Titleist AP1, AP2, CB and MB irons (712 Series), which are being introduced on the PGA Tour this week for testing and seeding as part of our performance validation process.

(Please note: "712" is the series designation. Titleist has long used 700 numbers for irons, just as we use 900 numbers for metals. Accordingly, the "7" stands for irons, while the "12" stands for the new model year, 2012.)

Over the last few weeks, the Titleist Tour Department has been focused on building these iron sets to the custom specifications of our Titleist Brand Ambassadors.

This week at AT&T, members of the Titleist Leadership and R&D teams will begin working with our players to show, explain, fit and test the new irons, a process that will continue over the coming weeks across the worldwide professional tours. The feedback we receive during this validation process influences the design and specifications of the Titleist products available in golf shops around the world.

We will continue to provide behind-the-scenes information and product details here on the Team Titleist blog throughout the seeding and performance validation process.

Click the photo below to view images of the first builds and shipment of 712 prototype irons from the Titleist Tour Department and some recent testing out at the Oceanside Test Center.


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291 Replies

  1. Dougie S

    cant wait to get my hands on the cb's

  2. Tom L

    Looking good!

  3. Team Titleist

    Hi Ben. The new Titleist (712 Series) irons begin shipping to golf shops worldwide on Nov. 18.

  4. Ben L

    when do they come out? Looking to maybe get new irons have 710 Ap1's but brought handicap down to a 5 so looking for something nicer more playable. anybody know the specs or release dates?

  5. Jack D

    I can't wait until these things come out. I am going to preorder them soon and I can't wait to hit the new ap2s.

  6. DAS1007

    i want a set of these AP2 irons with Project X shafts. will that shaft be offered?

  7. Jay Lee

    The 710 mb's felt great cant wait for the new ones.

  8. Andrew H

    MB and CB's look awesome. My current CB's are going to be ugraded to these for sure. Don't suppose anyone knows when will they be launched in South Africa??? Excited to play them.

  9. Darrell W

    The cavity back clubs look very forgiving.  I need all the forgiveness I can get.  I hope the cost is afforadable so I can buy a set if they play better than my set of Callaway X-20s.

  10. Carlo Angelo

    i want... i want... can't wait to try... and hopefully buy

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