Sneak Peek: New Prototype Titleist Irons

Posted: June 24, 2011

As you read this, several dozens of long, cardboard boxes, imprinted with the Titleist Script, sit in the back of a delivery truck en route to Arnonimink Golf Club just outside Philadelphia, host of next week's AT&T National PGA Tour event. They were all shipped from the same place, the Titleist Tour Deparment in Carlsbad, Calif.

On Monday morning, our Titleist Tour Reps at Aronimink will begin opening those boxes, each one marked with the name of a player in this week's AT&T field.

Inside the boxes: Prototype Titleist AP1, AP2, CB and MB irons (712 Series), which are being introduced on the PGA Tour this week for testing and seeding as part of our performance validation process.

(Please note: "712" is the series designation. Titleist has long used 700 numbers for irons, just as we use 900 numbers for metals. Accordingly, the "7" stands for irons, while the "12" stands for the new model year, 2012.)

Over the last few weeks, the Titleist Tour Department has been focused on building these iron sets to the custom specifications of our Titleist Brand Ambassadors.

This week at AT&T, members of the Titleist Leadership and R&D teams will begin working with our players to show, explain, fit and test the new irons, a process that will continue over the coming weeks across the worldwide professional tours. The feedback we receive during this validation process influences the design and specifications of the Titleist products available in golf shops around the world.

We will continue to provide behind-the-scenes information and product details here on the Team Titleist blog throughout the seeding and performance validation process.

Click the photo below to view images of the first builds and shipment of 712 prototype irons from the Titleist Tour Department and some recent testing out at the Oceanside Test Center.

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Stuart R

Look great but what are the performance benefits as I can't see from the design what will be improved on current models? I run a golf shop and performance benefits are what is important to me, not just a new look!!

Joseph B

Beautiful sets of irons, I'm sure they play as wonderful as they look knowing the high quality of Titleist Products. I'd love to see any one of the sets in my bag but I would choose the game improvement set.

Thanks for the preview!

James M

I am going to wait to purchase these clubs, until I to try it out and read the reviews.  I am still in the market for new irons, either the AP2 710 OR the AP2 712.  It looks really nice.  I am excited to see the performance reviews.


Keith C

Love the look and someday I hope to be able to purchase a set.  If teh 712's hit as well as the 710 do then you have a hit.  I am wanting the AP1 with graphite shafts for the "sweet" feel you have and the distance you get with a well built set of irons.


These look great!   Ok, with these irons, you've convinced me to retire my 704 CB irons buy the new AP2s. :-)  

patric k

CB's best looking club on the market.  Love the clean lines reminescent of my old DCI's.

joseph d

they all look great,can't wait to hit them

Jeffrey J Hill

they look awesome? o,if ya got a set laying around send em to my house. Thanks

John A

Very nice.  Look forward to swinging them.

Gary E

Going to demo days tomorrow, hope they have them there to try out.