First Look: Under the Hood of the New Titleist AP Irons

Posted: August 31, 2011

In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.

Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.

Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.

The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control.  The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.

Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."

“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”

Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.

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B R


They come out Sept 15, 2011

Andre H


well, i got AP1-2011 in august, and today i found titleist offer new AP1's product. i can hardly wait to compare both of them. as of now, i live in Indonesia. and by my personal opinion, it's quite hard to get titleist original product here, especially for new product like this. regards. andre

alexander k


can you tell me when they are going to be released ?

Kalo48


Can't wait to try these new AP1-712's out, if they are as good as I'm hearing from my Rep. it looks like I'll be selling an almost new set of of AP1-710's, but on the other hand, these 710 are really sweet, I may need to hang on to them for a little while.

frans b


i am stil playing the first ap2 with project x shafts.

is there such a big differense between the new 712 and my current set to justifice a upgrade

Vivek S


The Ap2 looks really tempting, will there be a distance gain by increasing the moi or will i achieve the same distance with my 710 Ap2, given that both clubs are struck perfectly on perfect conditions.

Vivek S


when will they arrive, im in south africa, kwazulu natal.

Norm D


Have the 710 AP1's and love them.  Want to try the AP2's, but not sure they will be

as good for me.  Had forged wedges, and traded them back for new Vokey's...didn't like the "soft" feel of the forged wedges...Just me...

Will try the AP2's..

MIKE T


LOOK FOWARD TO THE NEW AP1 WITH THE HEW TUNGSTEN SOLE

Lyle


I am impressed with AP1 irons.  Guess need to trade in my nine year old Titleists irons.