First Look: Under the Hood of the New Titleist AP Irons

Posted: August 31, 2011

In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.

Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.

Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.

The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control.  The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.

Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."

“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”

Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.

Please login to post a comment

Haven't registered for Team Titleist yet? Click here to create your account.

Craig G


I play the original AP2's and love em.  My crystal ball says that it looks like new AP2's are in my future...:)

Steve N


These look great.  CAn't wait for AP2's!  Ready to trade my 755's.

Tristan J


Great Clubs :) Wish i could get some :(

Derek B


They look great!! Can't wait to have them in my bag!!

Ron S


What are the shaft options in the AP1 & AP2's?

What's the offset on the AP1 heads? Are the AP1's forged yet?

Love the look and can't wait to hit them!

MICHEAL Y


Love this branch.  I can't hardly wait to get one.  I have 710 model and love it.  I bought 710 model last year.  I plan to buy one as soon as this becomes available.  Let us know.  Thank you for doing a great job.

Albert B


What shafts are going to be stock in these irons?

Jack D


When will they be released?

Jared W


Hit the new AP2's in August.  Really thinned out the looks of the club, making it appear more like the 710cb.  Loved that this years AP2, CB, MB  irons are coming in satin instead of chrome.  These are going to be a huge hit with a wide variety of players.  

Jan K


When do they hit the stores ?