TITLEIST INTRODUCES NEW MB AND CB IRONS FOR SKILLED GOLFERS
Updates the Classic Looks, Feel and Performance of Tour-Proven
Muscle Back and Cavity Back Blades.

Fairhaven, MA (September 29, 2011) - Staying true to its heritage of crafting high performance clubs for serious golfers, Titleist introduces new MB and CB forged irons (712 Series) featuring improved looks, feel and performance.  Both models build upon the tour-proven classic designs of their 710 series predecessors.  Brought to market in 2009, the 710 MB and CB irons confirmed Titleist as the leader in traditional forged iron design.  In fact, since their initial launch, the Titleist MB has been the most-played iron model on the PGA TOUR.  In combination with the CB, AP1 and AP2 models, Titleist irons have consistently been a leading choice of players across the worldwide professional tours.

“When we started formulating plans for the new MB and CB designs, we knew that the project would be a reinterpretation, not a complete reinvention,” said Steve Pelisek, General Manager, Titleist Golf Clubs.  “The original MB and CB models were so well received on Tour, as well as in the marketplace, that we knew we had succeeded in delivering the core design fundamentals that resonate with the traditional blade player.  We did identify through our work with the world's best players, however, some areas where we could make improvements, which we incorporated in the new models.  The new MB and CB still embody those key design elements that made the first generation so well accepted."

New MB and CB irons: 
The new MB and CB irons maintain the classic lines, profile, solid sound, feel and shot-shaping precision of classic forgings.  However, they also provide modern playability, a benefit resulting from more than thirty years of player research and development, engineering innovation and advances in manufacturing processes.  The new MB is a classic muscle back forged iron, while the new CB, also forged, features a shallow cavity-back design.  Both the new MB and CB feature a redesigned back that features a faceted surface across the back affectionately know as the "dog bone.”  This surface is larger in the heel and toe while narrowing behind the impact area.  This feature locates more mass behind the impact area for the traditional solid feel expected from blade irons.

Both new models feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.  Based on player feedback, the sole of the new MB has been improved, with trailing edge and heel relief for reduced resistance through the turf.  The new MB sole is great for players with a shallow angle of attack who tend to pick the ball off the turf, while the slightly wider sole CB helps players that are more aggressive through the turf.  Below is a comprehensive list of features and benefits for the new MB and 7 CB irons:



NEW TITLEIST MB IRONS FEATURES AND BENEFITS

 Overview/Player Profile:  High performance muscle back forged irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with modern satin chrome plating, MB irons feature constant blade length, minimal progressive offset and a thin topline.

Solid Feel:  New muscleback design with mass behind the impact area for solid feel.

Traditional Shape:  A thin but soft topline and rounder profile provide a classic but improved contemporary look.

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.

Shot Making Confidence:  A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.

Modified High Performance Sole:  Narrow, cambered sole with optimized bounce angles for crisp contact.  Enhanced relief in the heel and trailing edge provides greater playability and better turf interaction.

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves:  Modified V (42 degree wall), 2010 conforming.

Price/Availability:  Available in right and left hand on November 18.  MSRP: $140 per club/steel;  $165/graphite.

 

NEW TITLEIST CB IRONS FEATURES AND BENEFITS

 Overview/Player Profile:  High performance, forged cavity back irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with modern satin chrome plating, CB irons feature constant blade lengths, minimal constant offset and a think topline.

Improved Solid Feel:  Optimized shallow cavity muscle design with mass behind the impact area for solid feel.

Superior Appearance:  A soft topline and rounder profile provide a classic but improved contemporary look.

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.

Shot Making Confidence:  A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.

High Performance Sole:  Slightly wider cambered sole for smooth turf entry and release.

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves: Modified V (42 degree wall), 2010 conforming.

Price/Availability:  Available in right and left hand on November 18.  MSRP: $140 per club/steel; $165/graphite.

Specifications:

712 MB  Irons

MB 3 4 5 6 7 8 9 P  
Loft 21° 24° 27° 31° 35° 39° 43° 47°  
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64°  
Offset 0.125" 0.120" 0.115" 0.110" 0.100"  0.090" 0.080" 0.075"   
Bounce 4.5°  
Length 39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75"  

 

Specifications:

712 CB  Irons

CB 2 3 4 5 6 7 8 9 P  
Loft 18° 21° 24° 27° 31° 35° 39° 43° 47°  
Lie 60° 60° 61° 62° 62.5° 63° 63.5° 64° 64°  
Offset 0.150" 0.140" 0.130" 0.120" 0.110" 0.100"  0.090" 0.080" 0.075"   
Bounce  
Length 39.50"  39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75"  

 

ON TOUR: When Titleist debuted its new 712 series (AP1, AP2, CB, MB) prototype irons at the AT&T National, 19 players transitioned the first week they were available, including Nick Watney, who won the event playing the new AP2 model the first time he used them in competition. Two weeks later, Titleist Brand Ambassador Chris Kirk trusted a set of new 712 CB prototype irons to capture his first PGA TOUR title at the Viking Classic, while runner-up, Tom Pernice, Jr. opted for the new 712 AP2 model. The same week at the 140th Open Championship, Titleist Brand Ambassador Rickie Fowler posted his first career top-5 finish in a major after playing the new 712 MB prototype irons for the first time in competition.

IMAGES AND INFORMATION:
To download hi-res photography of or obtain additional information on the new Titleist irons, please click here or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).

Titleist and FootJoy comprise the major golf brands of the Acushnet Company.  For additional information, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211) or visit us on-line at: www.titleist.com