TITLEIST INTRODUCES NEW LOOK TO FIVE-MODEL FAMILY OF
SCOTTY CAMERON CALIFORNIA PUTTERS
New Finish, Model Line-up, Shape and Blend Refinements
Highlight Updates to Popular Line
Fairhaven, MA (October 5, 2011) – Notably prominent across the worldwide professional tours, with club professionals and competitive amateurs, and the undisputed choice of more players and more winners on the PGA TOUR for 14 consecutive years and counting, Scotty Cameron by Titleist putters inspire pure putting confidence. Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio and on practice greens across the world, Cameron putters are precision-milled instruments of uncompromised feel, looks and performance that have come to symbolize a profound blend of art, technology, form and function. As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its successful California family of putters.
CAMERON CALIFORNIA PUTTERS – BACKGROUND: Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters. Studio Select technology allows for precise balancing of putter head weight with shaft length. This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes.
The first incarnation of California putters were inspired by several of Cameron’s favorite designs from among his early Classics and Handmade models. These models appeal to players who prefer more fluid, less geometric lines and whose putting strokes might best be characterized as less “mechanical.” With the California line, these players found that they no longer had to sacrifice performance for an aesthetically pleasing design. With the wide range of weight and length options that the California line offered, these players could now get a perfect fit for their stroke as well as their eye.
NEW FOR 2011: The 2011 California line builds on the form-meets-function achievements of the original California putters, accentuating an important Scotty Cameron design principle – visual flow.
“My main objective for the new California designs was to take the visual flow to a new level,” explained Master Putter Designer Scotty Cameron. “When you look down at a great putter in the address position, it’s easy to imagine the putter head flowing naturally right into the ground. The refinements we made to these five new models meet and exceed that ideal. It might be a bit esoteric, but you get the sense that water won’t splash off these putters. It looks like water will just roll off the contours of the putters and shed gently off the edges.”
Over thirty refinements were made in order to achieve the balanced shapes and blended surface and edge transitions found in the new California putters. Angles in the face, sole and neck are precisely milled to ensure that each model presents a perfectly square set-up at address. Incorporating a trend that has become popular among Cameron enthusiasts on Tour, the new California putters feature deeper milling in the face of the putter. This modification results in a softer sound at impact, yielding a feel that many better putters prefer.
Each California putter is equipped with a new Pistolero grip with a dancing Cameron logo for a secure hold and great feel in the hands. Also new for 2011, the California putters feature a new Sea Mist finish and recessed red Tour dot graphics that call to mind the tail lights of vintage American automobiles. Coupled with the clean uninterrupted appearance of the stepless shaft, the new California graphics create a modern but timeless look.
Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations. In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning. The new line features five models – Del Mar, Fastback, Monterey, Monterey 1.5 and Sonoma - characterized by blade and mid-mallet style heads with five different neck styles. In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.
Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target. All five California models are also appointed with a new simulated carbon fiber headcover.
CAMERON CALIFORNIA MODEL DESCRIPTIONS
Del Mar: A heel shafted mid mallet for maximum toe flow during the stroke. Designed with a single sightline on the back flange and a flare neck hosel with a ¾ shaft offset. Available in both right and left hand.
Fastback: A modified Newport-style mid mallet design featuring a more compact head heel-to-toe with a rounded back flange, three sight lines and a single bend shaft with a full shaft of offset. The Fastback is a near face-balanced putter with minimum toe flow. Formerly offered in the Studio Select line, the Fastback replaces the Hollywood in the California line. Available in right hand only.
Monterey: A blade body with smooth double-step flange with a back pocket and single site line, the Monterey features a plumbing neck hosel with a full shaft of offset for medium toe flow. Available in both right and left hand.
Monterey 1.5: A blade body with smooth double-step flange with a back pocket and single site line, the Monterey 1.5 features a medium flare neck hosel with a ¾ shaft offset for near-maximum toe flow. The Monterey 1.5 replaces the Coronado model in the California line. Available in right hand only.
Sonoma: A compact mid-mallet with a D-shaped back flange and sight line. The Sonoma features a round flow neck with ¾ shaft of offset for medium toe flow. Available in right hand only.
Further customization of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.
PRICE AND AVAILABILITY: The new Scotty Cameron California putters will begin shipping in November with a suggested retail price of $375.
ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand. This year is no different, as players have trusted a Scotty Cameron putter for a Tour-leading 17 victories on the 2011 PGA Tour. The winners include first-time PGA Tour champions Chris Kirk, Scott Stallings, Scott Piercy and Kevin Na who trusted Cameron putters to win at the Viking Classic, Greenbrier Classic, Reno-Tahoe Open and, most recently, the Justin Timberlake Shriners Hospitals for Children, respectively. Nick Watney trusted his Scotty Cameron putter to win twice in 2011, at the WGC – Cadillac Championship and the AT&T National. Rory McIlroy turned in a performance for the ages with his Cameron putter, lapping the field en route to his first major title at the U.S. Open. With additional wins across seven different worldwide professional golf tours in 2011, including the 140th Open Championship, Scotty Cameron loyalists have accumulated 46 victories year-to-date.
IMAGES AND INFORMATION: To download hi-res photography of or obtain additional information on the new Titleist irons, please click the link below or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211). https://titleist.imagerelay.com/sb/e1bcdfc2-ef6f-11e0-a245-12313b07d511#page=search
Titleist and FootJoy comprise the major golf brands of the Acushnet Company. For additional information, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211) or visit us on-line at: titleist.com