Titleist Launches Four New Golf Ball Models

Posted: February 1, 2012

TITLEIST LAUNCHES FOUR NEW GOLF BALLS
NEW NXT TOUR, NXT TOUR S, VELOCITY AND DT SOLO MODELS.

Strengthens Performance and Expands Preference Options

Fairhaven, MA (February 1, 2012) – Titleist, the undisputed golf ball technology leader, introduces four new golf balls to its line - NXT Tour, NXT Tour S, Velocity and DT SoLo. Each has been designed to deliver best in category quality and consistency, while providing a range of performance and preference options for golfers across every skill level of the game.



New NXT Tour and NXT Tour S deliver the best scoring performance available with a non-urethane cover. Trusted by golfers for over a decade, NXT Tour has been improved for 2012 to deliver even longer distance while retaining its commanding scoring shot performance. New NXT Tour S offers NXT Tour-like performance with a softer compression feel. The all-new Velocity provides explosive distance via the fastest solid core of any Titleist golf ball. Titleist delivers the Softest DT yet in the New DT SoLo. Both NXT Tour S and DT SoLo are offered in optic yellow. New Velocity is also available in double-digit play numbers.

“Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development. “It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are. New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of this process and deliver the best scoring performance and quality within their respective segment.”

The new offerings, all of which are manufactured in Titleist’s world-class ball plants, begin shipping to golf shops in February. They also will be included among Titleist’s industry-leading mobile, in-shop and on-line Golf Ball Education, Fitting and Selection initiatives.

“Before we introduce any new Titleist golf ball, it is performance validated with golfers. Thousands of Team Titleist members tested and validated the New NXT Tour, NXT Tour S, Velocity and DT SoLo,” said Mary Lou Bohn, Vice President Golf Ball Marketing and Titleist Communications. “Along with the Pro V1 and Pro V1x, the best scoring performance golf balls in the game, Titleist provides golfers with a range of superior performance and preference choices, all with our precision, quality and consistency. “


PERFORMANCE BENEFITS AND DESIGN FEATURES

 NXT TOUR: First introduced in 2001, the Titleist NXT Tour begins its second decade as the established best-performing, non-urethane covered golf ball in the game. New NXT Tour has a large dual core, three-piece construction that features a slightly smaller, soft center and higher volume outer core layer, that is engineered for increased power and longer distance than the prior model. The soft, thin Fusablend cover features a new spherically tiled octahedral design with four axis of symmetry, and 302 dimples in five different sizes. The result is a combination of long, consistent distance, commanding short game spin and control, soft feel on all shots with excellent durability. (MSRP: $42/dozen; MAP: $31.99/dozen)

 

  • Engineered for High Performance
• Even Longer Distance
• Commanding Short Game Spin and Control
• Newly engineered dual-core with soft center, volume of high energy
outer core increased over 4%
• Soft, thin Fusablend cover
• New spherically tiled Octahedron, 4 axis of symmetry, 302 dimple
design

 

 



NXT TOUR S: New NXT Tour S is introduced as a preference option for golfers seeking NXT Tour-like performance with a softer compression feel. NXT Tour S features a new, proprietary low compression, highly resilient core, in combination with the same soft, thin Fusablend cover formulation and aerodynamics as the New NXT Tour. NXT Tour S offers a softer compression feel than its counterpart and, like NXT Tour, offers low driver and long iron spin for outstanding distance, a piercing trajectory and consistent ball flight, and commanding short game spin and control. As another preference option for golfers, the New NXT Tour S is offered in white and high optic yellow. (MSRP: $42/dozen; MAP: $31.99/dozen)

 

  • Engineered for High Performance
• Soft Compression Feel
• Outstanding Distance
• Commanding Short Game Spin and Control
• Delivers Feel & Color Preferences
• Proprietary soft compression, highly resilient core
• Soft, thin Fusablend cover
• New spherically tiled Octahedron 4 axis of
symmetry, 302 dimple design
• High optic yellow

 

 

 VELOCITY: The all-new Titleist Velocity golf ball is powered for distance and the result of leading-edge design, proprietary technology, and the unparalleled precision of Titleist’s world-class manufacturing process. New Velocity features Titleist’s exclusive high-speed LSX core technology and is encased in a NAZ2 cover formulation that delivers high initial ball speed on all full swing shots and playable feel in the short game. The combination of the fastest solid core of any Titleist golf ball, cover formulation, and 332 icosahedral dimple design aerodynamics, delivers a soaring, tight, consistent ball flight and deep downrange peak trajectory. Velocity is available in single or double digit orange play numbers. (MSRP: $35/dozen; MAP: $26.99/dozen)

 

  • Powered for Distance
• Fast Ball Speed for Explosive Distance
• Deep Downrange Peak Trajectory
• Playable Short Game Feel
• LSX core technology delivers FASTEST solid core of any Titleist ball
• Speed enhancing NAZ2 cover blend
• High surface coverage dimple design

 

 

 

 

 

DT SOLO: The “Red Box” Titleist has enjoyed a loyal following for decades and the newest generation was developed with one objective in mind: design the softest compression feel possible, while continuing to deliver the long distance and control that are the DT standard. The result is the softest DT yet. The new DT SoLo is comprised of an extremely soft and fast core formulation that provides a distinctly soft compression feel. The cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package, provides a penetrating ball flight with long roll out for excellent total distance. The New DT SoLo is available in white or optic yellow. (MSRP: $28/dozen; MAP: $19.99/dozen)

 

  • The Softest DT Yet and Softest Compression Titleist
• Responsive Short Game Performance
• Low flight with long roll-out for excellent driver
and iron distance
• Trusted Titleist Quality and Consistency
• Large and soft core with a soft cover

• High coverage, 392 icosahedral dimple design in five
different sizes
• Available in white or optic yellow

 

 

MERCHANDISING: The New NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls will be sold in traditional dozen and three-ball sleeve configurations. Merchandising support includes launch packs, displays, a full product line trade presenter, as well as in-shop signage and point-of-sale materials.

ADVERTISING: To strengthen the connection with golfers and to generate awareness and excitement for the new NXT Tour and NXT Tour S, and Velocity, the launches will be supported with television, print and internet advertising campaigns. DT SoLo will be supported with extensive internet placement.

AVAILABILITY: The new line of Titleist golf balls will begin shipping February 1, 2012.
Titleist and FootJoy comprise the major golf brands of the Acushnet Company. To obtain additional information or photography regarding Titleist golf balls, please visit us online at www.titleist.com or contact Joe Gomes, Director of Communications (508.979.3211).

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Walter S


I recently received samples of the New NXT Tour and NXT Tours golf balls and tried them out on my golf course.  The NXT Tour to me is still my favorite and I like the new NXT Tour better than the old NXT Tour.  There was a little bit of an improvement in the new as I have added about 5 to 7 yards with good accuracy. My short game has always been my strongest so the new is an asset to me.  The NXT Tour S doesn't complement my game or improve it.  One of the reasons may be that I have been using the NXT Tour since 2001 when it came out and I like the feel of it.  I appreciate your sending me the NXT Tours as I have been wanting to try them.

James S


You sent me new golf balls to try. The new s NXTtours  were the 4 I tried. They were great. I liked the yellow best. The reason is it was a soft feel and you could see your flight better. All the balls were very easy

to putt. Thank you for letting me try these. I am going to purchase a box of them soon.

James Smith

James S


Thank you for sending me the new NXTs balls to try. I found that the yellow ball was great. It had a soft feel and was east to see in flight. Also a good putt.

I use Titleist balls all the time (PROV1 and NXT Tour. I am going to include the yellow balls in my play.

Thank you.

James Smith

richard a


I received the Titleist nxt balls this that you sent me thanks a lot. The NXT TOUR and the NXT TOUR S are great balls they have great distance but I liked the Tour S the best because they have a softer feel, keep up the good work . THANKS

Jim H


I'm about a10 handicap and truthfully I think the new NXT Tour and the NXT Tour S are absolutely perfect for my game. Keep up the great work.

C.L. G


can't find the survey for the 4 NXT golf balls you sent me??? but I like them both  but feel their is more" feel" in the NXT S. I gave a friend of mine  the yellow NXT  and he went balistic...he can't imagine not playing the new  NXT S yellow.One of the guys in our foursum was playing the Srixon yellow ball...what a difference ..NXT  was a much better looking cover andmore brilliant color   by the end of the round the guy said he thought he would try one ...thanks  again...

clyde P


Thanks for sending me the 4 golf balls to try out to see which one was best for my game. I have to tell you I fell in love with the NXT Tour Soft in the yellow color. It was cloudy this morning when we teed off and you see my ball all the way until it landed. I switched to the white for putting, always used white, hard to teach an old dog new tricks. I will definitely be purchasing some more of these. Almost made a albatross on one of the par 5's by 4inches. Thanks again

Tom D


I played 18 holes with each type of ball,  alternating the front and back with each ball on my home course.  Both balls showed similar distance off the driver, with a very slight edge going to the NXT Tour.  However there was a definite distance difference in the irons, rescue clubs, and fairway woods. I found the NXT Tour to out perform the Tour S in carry distance and shot trajectory, it simply flew farther and higher.  Results were better scores especially, on long par 4's and par 5's.    The NXT S did seem to produce more spin off the same club, however this was negated by my being able to drop down a club on the approach shot.  Once on the green the NXT putted as well as the S.  Played well with both balls, ask my buddies.  Prefer the NXT Tour.

Michael B


really like the distance on the nxt tour  and the tour s. the ball cover held up very good, i have a tendency to shave the cover with my higher lofted irons, both balls did not do this. I also discovered that with the high optic yellow ball was very easy to follow, i have a lot of trouble losing the flight of balls hoping to catch it as it comes down,buying the high optic yellow from now on,i can take the ribbing for hitting the school bus ball.

Robert S


Tried both NXT and the NXT  S. I prefer the S, it felt softer and I got more spin with my short irons. I am a 14 handicap, a little better than average but not by much. I am not a long ball hitter (220, 230 in the air) so I do not lose any distance using the S as opposed to the T. I think the T is a good ball, but for the average golfer like me, I think the S is a great ball. I will buy this ball. Its about time a ball was made that both high and low handicappers can use with confidence.Thank you for letting me test these balls.    GO TITLEIST