Sunday evening at Augusta National, with the world watching and his Titleist Pro V1x surrounded by pine straw, leaves, patrons and trees to the right of the 10th fairway, Bubba Watson settled in to hit the shot of his life.
"Before I even got to my ball, I was already looking at the gap (in the trees)…," he said. "I saw how everybody was standing… And they gave me a perfect line for the draw."
He couldn't see the flag, but that didn't matter. As long as he made the proper swing, Watson knew exactly how his Pro V1x golf ball would perform.
And the execution was perfect: His Pro V1x launched through that gap, making a hard right curve around the trees. It hooked about 40 yards in all, landing softly on the putting surface, inside 15 feet from the hole.
Fans everywhere reacted as if a magician had just pulled Amen Corner out of his hat.
Two putts later, Watson was a major and Masters champion, officially winning with a par on the second hole of a sudden-death playoff with former Open champ and fellow Pro V1x loyalist Louis Oosthuizen.
Watson closed with a 4-under 68, dropping in his Pro V1x for consecutive birdies on Nos. 13-16 to tie Oosthuizen at 10-under 278. Oosthuizen posted a final-round 69, which included the Masters' first double-eagle on the par-5 second hole, his Pro V1x #4 finding the hole from 260 yards.
"It feels – it's just – I've never had a dream go this far… so I can't really say it's a dream come true," Watson said of his fourth-career PGA Tour victory.
"I don't even know what happened on the back nine," he said, sitting in the Masters media center. "I know I made bogey on 12 and then I birdied four holes in a row. Nervous on every shot, every putt. Went into a playoff. I got in these trees and hit a crazy shot that I saw in my head and somehow I'm here talking to you with a green jacket on."
Watson's victory highlighted a three-win week for Titleist Pro V1x players around the world, including wins by Andres Gonzales (Nationwide Tour) and Scott Hend (Asian Tour).
Titleist golf ball players have combined for 41 wins to date in 2012, more than six times the nearest competitor with six and more than all competitors combined.
Titleist Pro V1 and Pro V1x players have also won 11 out of the PGA Tour's first 16 events to start the season.
In total, 4,600 players have teed up Titleist golf balls in events across the worldwide professional tours, more than six times the nearest competitor with 707 and more than all other golf balls combined.
"You don't play the ball if you don't have confidence in it," Watson, who finished T-4 in Greens in Regulation (73.6 percent) for the week, has told Team Titleist.
"If it doesn't feel good to you then you're not going to perform well. For me it's been 20 years and it's still performing well."
The soft feel, higher trajectory and spin characteristics of the Pro V1x give Watson the confidence necessary to work the ball and execute his highly-creative, now world-famous shots, allowing him to land the ball softer and stop it quicker on the PGA Tour's firm greens.
"If the ball doesn't feel right in your hands it's going to be harder to spin," he said, "it's just not going to feel good and it's going to be harder to hit one close."
Watson was one of 53 players at Augusta National that relied on Titleist golf balls for their success, more than four times the nearest competitor with 11 and more than all other golf balls combined. Titleist was also first in iron sets (26); sand, lob and approach wedges (91); and putters (29).
Six out of the top 10 players on the final leader board were Titleist golf ball players, including including Lee Westwood (Pro V1x, T-3), Ian Poulter (Pro V1x, 7th), Padraig Harrington (Pro V1x, T-8) and Titleist Brand Ambassador Adam Scott (Pro V1x, T-8).