The Fall Series is here for the PGA Tour, and that means it's time to hit the Las Vegas Strip for the Justin Timberlake Shriners Hospitals for Children Open.

In total, 85 players in the 132-player field are trusting Titleist golf balls for their success, more than five times the nearest competitor with 15 and more than all other golf balls combined. Titleist is also first in sand, lob and approach wedges (98) and putters (50).

Defending Champion and Titleist Brand Ambassador Kevin Na is just one of the players who were greeted by Titleist Golf Ball R&D and Leadership Staff with white boxes full of new Pro V1 and Pro V1x prototype golf balls, marking the start of the tour seeding and performance validation process on the PGA Tour. We caught up with the R&D team along with a few players earlier in the week for a closer look at the process - check out the video here.

The first Titleist Pro V1 golf ball debuted 12 years ago at the Invensys Classic in Las Vegas and the eventual champion of the tournament trusted the revolutionary golf ball to find the winners' circle.

Check out the slideshow above for a closer look at some of the action from earlier in the week. Good luck to all the Titleist players this week!

As the PGA Tour Fall Series begins at TPC Summerlin just outside of Las Vegas, some players were caught by surprise to see temperatures soar into the triple digits earlier in the week.

Another surprise was also waiting for Titleist Brand Ambassadors and golf ball loyalists in the field – white boxes filled with new Pro V1 and Pro V1x prototype golf balls.  And as many players have told us, when they see the white boxes show up on tour, they know something exciting is waiting for them inside.

Team Titleist hopped on a plane and headed to Vegas to cover the action as the Titleist Golf Ball R&D Staff started the tour seeding and performance validation process with the players at the Justin Timberlake Shriners Hospitals for Children Open. 

We caught up with Michael Mahoney, Director of Golf Ball Product Management, and Fordie Pitts, Titleist Golf Ball Tour Rep, to talk about the seeding process and get a closer look at the road to a tour introduction. We also chatted with Jason Bohn and Charley Hoffman to get their take on what it's like working with the Titleist R&D team and hear some first impressions on the prototype Pro V1 and Pro V1x golf balls.

Check out what they had to say in the video above.

Stay tuned to Team Titleist for more information and updates as the tour seeding and performance validation process continues.

The PGA Tour has returned to Las Vegas, the city famous for all its bells and whistles. On the range this week at TPC Summerlin, however, it's a delivery of plain white golf ball boxes that will have all our Titleist tour pros talking.

Care to guess what's inside?

Still thinking?

Enough of the build up, we’ll let you in on the scoop: This week marks the beginning of the tour seeding and performance validation process for the new Pro V1 and Pro V1x prototype golf balls on the worldwide professional tours.

After months of extensive player testing, Fordie Pitts and Jeff Beyers from the Titleist Golf Ball R&D team will be on site, with white boxes under their arms, ready to help players continue the testing and fitting process.

It's an exciting time at Titleist, as performance validation from the best players in the world is one of the final checkpoints along the way to launching a new product in the market.

Fast Fact: It was around this time 12 years ago that the first Titleist Pro V1 golf ball debuted in Las Vegas. Since then, nearly 235,000 players have teed up Pro V1 and Pro V1x golf balls in competition across the worldwide professional tours, as compared to just under 45,000 for the nearest competitor.

Stay tuned to Team Titleist as we will continue to provide you with more details and inside-the-ropes updates as the tour seeding and performance validation process continues.

FAIRHAVEN, Mass. (Sept. 25, 2012) – Golf's leading health, fitness and coaching experts from around the world will gather next month in Orlando, Fla., for the fourth biennial World Golf Fitness Summit hosted by the Titleist Performance Institute.

The World Golf Fitness Summit (WGFS), taking place Oct. 11-13 at the JW Marriott Orlando Hotel Grande Lakes, is a three-day educational conference that provides an exclusive opportunity for those training, healing and coaching golfers to learn about the trends, technologies and techniques that are shaping golf's future.

Hosting the event are Dr. Greg Rose and Dave Phillips, co-founders of the Titleist Performance Institute (TPI). Since the doors opened in 2003, Rose and Phillips have developed TPI into the leader in elite player development by combining Titleist's fitting expertise with groundbreaking health and fitness programs to help all players achieve their specific goals. Rose and Phillips also host the television program “Golf Fitness Academy,” which has run on Golf Channel for eight seasons.

"Now more than ever, golf fitness and health are being talked about in golf circles. While you don't have to be fit to play golf, it certainly sets the bar for how good you can become," said Phillips.

"The World Golf Fitness Summit brings together the best trainers, instructors and health professionals to discuss practical applications that all golfers can use to enhance their ability to play the game for a lifetime."

Complete details and registration info can be found on the TPI website at

More than 500 golf health and fitness professionals from 18 countries attended the last WGFS in 2010. This year's event promises to even bigger, with nearly 50 industry experts scheduled to speak over the three days.

TPI-certified instructors Claude Harmon III and Mark Blackburn are amongst the host of world-class presenters that have worked with golfers of all ages and skill levels, from beginners to major champions.

Below is a sampling of other presenters and topics that will be covered at the WGFS:

• Chris Noss, who has worked as a conditioning coach with professional golfers for over 20 years, will speak on "The Weekly Progression: Training Your Weekend Golfer Like a Pro." Noss, who currently works with such PGA Tour players as Rickie Fowler and Zach Johnson, is the owner of Motion Performance Group, a sports specific testing and conditioning company.

• Andrew Fischer, a golf fitness instructor on the PGA Tour who works with Masters champion Bubba Watson, will present the topic "Motivating a Master –Bubba Watson." Fischer, a registered massage therapist, specializes in golf conditioning, injury prevention and soft tissue rehabilitation.

• Ben Shear, a golf-specific fitness expert whose clients include PGA Tour players Luke Donald, Webb Simpson, Kyle Stanley and Tim Clark, will host a presentation entitled "TIGHTNESS." Shear is the Director of Performance Training at his own facility (Ben Shear Golf) in New Jersey. He also works on the PGA Tour as Head Strength and Conditioning and Biomechanics expert for Back 9 Tour Services.

A full list of presenters and topics can be found at the following link:


(Photo captions: Dave Phillips, left, and Dr. Greg Rose; Phillips and Rose work with Titleist Brand Ambassador Kyle Stanley on the set of “Golf Fitness Academy.”)

CONTACT: Eric Soderstrom, Manager of Communications (508.979.3028;

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