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Posted: January 24, 2013
Performance is the 2013 Titleist Pro V1 and Pro V1x. The team has been hard at work and we are happy to introduce you to the new 2013 Pro V1 and Pro V1x golf balls.Driven by the pursuit of superior performance, the Titleist team of golf ball R&D experts has been able to deliver even more distance, softer feel and longer lasting durability in the 2013 Pro V1 and Pro V1x models through new core and cover technologies.Here's a quick look at what's new for 2013...
Available in golf shops beginning Jan. 25, 2013, new Pro V1 and Pro V1x are manufactured to exacting standards in Titleist’s own world-class facilities. As a result, every Pro V1 and Pro V1x golf ball performs consistently for every golfer, every round and on every type of shot.
Check out the slideshow below for a closer look, watch the video above and click here (http://www.titleist.com/pro-v1/) for even more information on the new Pro V1 and Pro V1x.
Say hello to the 2013 Pro V1 and Pro V1x golf balls.
The 2013 Pro V1
The 2013 Pro V1x
The #1 ball in golf.
Here's a closer look at the Pro V1 construction...
And now let's take a look at the Pro V1x.
Titleist Advisory Staff Member Michael Breed (and 2012 PGA Teacher of the Year) shares some insight on golf ball fitting.
Don't forget to check out our Golf Ball Fitting page to find the right golf ball for your game.
Both new models feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish.
A look at the new ZG Process core found in the 2013 Pro V1x.
A final inspection at Titleist Ball Plant III in New Bedford, Mass.
From the moment you step out on the course...
The 2013 Pro V1 and Pro V1x deliver the performance you need...
for every tee shot, to...
every approach, and...
every shot around the green, to...
Performance is the 2013 Pro V1 and Pro V1x.
So, how do you mark your Titleist?
Posted: January 21, 2013
For players who rely on the performance of a Titleist golf ball on the professional tours, Sunday was a round-the-clock day of victory.
Before the sun was up in the US, Pro V1x loyalist David McKenzie had already triumphed as he captured his first PGA Tour of Australasia title, with a victory at the Victorian PGA Championship. Just a few hours later, Pro V1 loyalist Jamie Donaldson hoisted his second European Tour trophy, following a dramatic victory at the Abu Dhabi HSBC Golf Championship. And as night fell Sunday in California, Pro V1x loyalist Brian Gay became the first player to win a PGA Tour event with the new 2013 Titleist Pro V1x prototype golf ball, in a playoff victory at the Humana Challenge.
PGA: When Brian Gay (New 2013 Pro V1x prototype), Charles Howell III (Pro V1x) and David Lingmerth (Pro V1x) began a three-man playoff at the Humana Challenge, the winner was still in doubt, but the winning golf ball was not. It would be a Titleist.
Gay went on to birdie the second playoff hole, secure his fourth career victory and become the first player to win with the new 2013 Pro V1x prototype golf ball on the PGA Tour.
All three players fired four rounds in the 60’s and finished regulation at 25-under par 263 following stellar closing rounds of 62, 63 and 64 by Lingmerth, Gay and Howell, respectively.
"It feels amazing right now. I'm still in a little bit of shock. It kind of happened so fast there at the end the way things went down," said Gay.
Gay first tested his new 2013 Pro V1x prototype golf ball at the 2012 Shriners Hospitals for Children Open (pictured right), and put it in play the following week with a T29 finish at the Frys.com.
In fact, the top five finishers, including overnight leader Scott Stallings (new 2013 Titleist Pro V1x prototype golf ball) and James Hahn (Pro V1x) who tied for 4th one shot out of the playoff, made it a sweep of the top five positions on the leaderboard for Titleist golf ball loyalists.
In addition to becoming the first player on the PGA Tour to win with the new 2013 Pro V1x golf ball, Gay is the seventh across the worldwide professional tours since seeding began, joining Luke Donald (Pro V1x/Dunlop Phoenix), Adam Scott (Pro V1/Australian Masters), Hiroyuki Fujita (Pro V1/Japan Series JT Cup) and Angel Cabrera (Pro V1x/107 Visa Open de Argentina) and David McKenzie (Pro V1x), who won the Victorian PGA Championship earlier today, in the new prototype victory circle.
Titleist was the overwhelming most played golf ball with 106 of the 156 players in the field relying upon the #1 ball in golf, more than six times the nearest competitor with 16. A total of 62 players in the field this week also put a new 2013 Pro V1 (11) or Pro V1x (51) prototype golf ball in play. Titleist was also the top choice in the iron (42), sand, lob and approach wedges (160) and putter (57) categories.
EUROPEAN: Titleist Pro V1 loyalist Jamie Donaldson earned his second career European Tour title by one shot in dramatic fashion at the Abu Dhabi HSBC Golf Championship. Donaldson, who captured the 2012 Irish Open for his first European Tour win, closed with a 4-under par 68 en route to a 14-under 274 victory total, and had to watch while his two closest pursuers failed to birdie the final hole and force a playoff.
"I played the pro-am on Wednesday and thought the course was too difficult and I had no chance," said Donaldson.
"I thought if I could get a decent finish I would be chuffed. To be holding this trophy is just mad."
Sixteen players finished among the top 10 and ties at the event, including 2012 European Tour Rookie of the Year and Titleist Brand Ambassador Ricardo Santos who placed solo 4th, three shots behind Donaldson. Santos relied upon the new 2013 Pro V1x prototype golf ball and a new Titleist 913D2 (8.5) driver for his success. In addition to the new driver which he put in play for the first time, Santos carried a Titleist 913Fd (13.5) fairway metal, 910H (17.0) hybrid, two new 712U prototype utility irons (3, 4), MB irons (5-P) and Vokey Design SM4 sand (56) and lob (60) wedges.
Other top finishers included David Howell (Pro V1x) and Joost Luiten (New 2013 Pro V1 prototype, 913D2 driver, 910Fd fairway metal, AP2 2-iron, CB irons, Vokey Design SM4 sand and lob wedges, Scotty Cameron Select Newport 2.6), who tied for 6th place.
Among the eight players tied for 8th place were full product line Titleist Brand Ambassadors Jason Dufner, George Coetzee, Anders Hansen and Jbe Kruger.
Dufner, who closed with a 4-under par 68, put a new Scotty Cameron Select GoLo S5 putter in the bag this week. Dufner previewed some of the new Cameron Tour models on the practice putting green on Monday and immediately gravitated to the S5. After practicing with it, Dufner said he felt it was easier to make a consistent stroke and achieve a consistent center strike with the new center-shafted putter and put it into competitive play on Thursday. Titleist was the top choice in golf balls at the Abu Dhabi HSBC Golf Championship with 75 players relying upon a Pro V1 or Pro V1x, nearly four times the nearest competitor with 19. Titleist was also the favorite in the sand, lob and approach wedge category with 138, nearly twice the nearest competitor with 70.
• • •
AUSTRALASIAN: For the first time, Titleist Pro V1x loyalist David McKenzie entered the winner's circle on the PGA Tour of Australasia with a victory at the Victorian PGA Championship.
The 45-year-old trusted his new 2013 Pro V1x prototype golf ball to a 2-under-par 70 for a two stroke victory.
"Words are eluding me now. I actually lost a Victorian PGA by missing a short putt about 20 years ago, so it’s nice to actually win,” said McKenzie.
Titleist Brand Ambassador Stephen Dartnell (Pro V1, 913D2 driver, 913F fairway metal, 913H hybrid, MB irons, Vokey Design wedges, Scotty Cameron putter) secured solo third place, another three shots back from second place, as eight of the top 10 finishers trusted Titleist golf balls for their success.
Titleist was the overwhelming most played ball at the event with 98 players, nearly four times the nearest competitor with 25.
“One of the undisputed pleasures of golf lies in the comforting knowledge that all golfers around the world play the same game. Imagine the chaos that would exist if there were, as some have suggested, different Rules for professional and amateur golf or each country had its own unique code of Rules. It is the uniformity and worldwide acceptance of the Rules that allow us to compare our rounds to those of the top players and to appreciate a tournament played on the other side of the world.”
- David Fay and Michael BonallackFrom the foreword to The Rules of the Green: A History of the Rules of Golf
The case for unification is rooted in the game’s history. In his seminal work, The Rules of the Green: A History of the Rules of Golf, Kenneth Chapman observed that since the first written code of rules appeared in 1744, the Rules of Golf evolved through periods of adaptation, consolidation, divergence, and eventually unification. This march to unification, where the game is played by one set of rules, has been an inexorable one with interruptions only occurring when opposing parties had a political or economic agenda.
There are two fundamental forces driving this progression to unification. The first is the essence of the game; the emotional allure that compels golfers to play and experience the same course or shot as one of the game’s greats, even if just to aspire. The second impetus is the dysfunction and instability caused by multiple sets of rules. Prior history of multiple sets of rules created widespread confusion and prompted the need for clarification and unification. The fact remains that the game’s growth, and its globalization, are inextricably linked to the idea that golfers – of all skill levels – play the same game.
For its first 100 years, the Rules of Golf provided political and economic stability as most of the newly formed golf clubs adopted the Rules of 1744. The Industrial Revolution helped facilitate golf’s first growth era. International commerce flourished and transportation improved. Golf’s first major competition, The Open Championship, was established, and for 20-plus years, contested according to the rules of the host club.
In 1895, the United States Golf Association (USGA) was formed. The USGA decided their competitions would be played according to the Rules of Golf, as adopted by the Royal and Ancient Golf Club of St Andrews, while reserving the interpretation and decision making prerogative. C. B. Macdonald, winner of the 1895 U.S. Amateur Championship and first chair of the USGA special committee to “interpret the Rules of Golf,” highlighted the difference between American and British golfers in his letter to Horace Hutchinson:
“We find in America that it is necessary to have the rules more clearly defined, as people (Americans) are more inclined to play more by the letter than the spirit.” (Golf, February 12, 1897)
These differences between ruling bodies became exercises in bifurcation as separate rules applied to medal and match play, center shafted putters, steel shafts, the stymie and the number of allowable clubs.
When the great “balloon ball” experiment failed in 1931, it culminated in the R&A and the USGA having separate sets of golf ball rule specifications for the next 50 years.
The tension from this experience led to the first major collaborative decision on the road to uniformity – the adoption of the 14-club rule in 1938.
Post World War II, a meeting between representatives from the game’s major golf organizations resulted in the joint R&A-USGA Code of 1952. This marked an unprecedented and historic decision to unify the Rules of Golf. Clearly, the growth of the game for the next 30 years, its globalization and commercialization, went hand in hand with this unification.
In 2002, the R&A and the USGA accelerated the march toward unification with the landmark issuance of a Joint Statement of Principles where they announced,
“The R&A and the USGA continue to believe that the retention of a single set of rules for all players of the game, irrespective of ability, is one of the game’s greatest strengths.”
For 250 years, there has been documented progress toward uniformity and worldwide acceptance of the Rules. Yet there are new voices advocating for “Bifurcation,” arguing that the game should reverse direction for political and economic reasons.
The three most common arguments advanced by bifurcation protagonists are:
1. “Today’s professional game does not mirror today’s amateur game.”
While some lament that PGA Tour players aren’t playing the same game as amateurs, this is more a commentary on the skill of the professional golfer than amateurs’ desire to play a different game. Part of the fabric of the game is the relationship between the game’s best players and all golfers who play. Today’s amateur golfers maintain the same appetite to emulate the swings of of the world’s greatest players and play America’s greatest courses as ranked by Golf Digest.
2. “Golf participation has matured and the adoption of different sets of rules will allow the game to renew its participation growth."
1990 to 2000 was the most innovative decade in the game’s history, yet during this period, golf participation in the U.S. and Europe flatlined. Golf is a game of the middle class, and golf has a demographic issue. In the Western world, today’s middle class is the same size as in the early 1990s.
3. “Golfers just want to have fun. They do not play by the rules today and the formalization of multiple sets of rules is just sanctioning what is already reality.”
If golfers don’t play by the one set of rules that exist today, why are two sets of rules required? If the argument is that golfers don’t play by the rules and bifurcation will help grow the game, then how will two sets of rules contribute to additional participation? The logic is flawed.
In a passage entitled “Rambling Thoughts” (Scotland’s Gift: Golf), C. B. Macdonald, America’s first rules expert, observed that the Royal and Ancient Golf Club of St Andrews never attempted to mandate that its rules be forced upon those who played. They simply stated:
“We are going to play the game as it was handed down to us by our forefathers. We will tell you how it was handed down and we will provide you with our interpretation of the rules and endeavor to convey to you all the spirit of the game, but do as you like, much as we desire to see you play the game that has been played for some many centuries in Scotland.”
Today, more than 250 years after the first Rules of Golf were codified, the game is played by 55 million golfers in over 150 different countries. A final C. B. Macdonald quote reinforces why globalization requires unification. It is prescient given that it was written in 1927:
“Golf is a world encircling game. One of its charms is that no matter where you go, whether America, Asia, Africa, Australia, Europe or Scotland, the game is the same, with only such rules as are necessary to govern the local situation.”
History remains a wise and thoughtful teacher.
Posted: January 19, 2013
Welcome to the 2013 Humana Challenge.
What's new in the bag of Titleist Brand Ambassador Webb Simpson: a 2013 Titleist Pro V1x prototype, a Titleist 913 D3 10.5 driver, Titleist 913 F 13.5, Titleist 913 FD 18, Titleist 913 HD 20, and Titleist 712 AP2 irons (4-P).
Titleist Brand Ambassador Scott Stallings clocks in and spends some quality time on the range.
Titleist Brand Ambassador Charley Hoffman gets to work.
Titleist Tour Rep. Chris Tuten is always ready to help a player get dialed in.
Titleist Brand Ambassador Patrick Cantlay works on his short game.
Geoff Ogilvy goes for a little stroll on the practice area at PGA West. Destination...?
Practice bunker. Let's take a look at his swing...
At the top (shortened for some serious drop and stop action).
And the finish.
Kevin Na puts in some sand work as well.
Now let's take a look at Webb Simpson's swing. At address...
Getting closer to the top...
At the top...
And another solid finish.
Moving down the range, we check in with Bud Cauley.
Nice and compact as he gets his turn going.
913D2 or 913D3? It needed a little extra warmth earlier in the week.
As did Patrick Cantlay.
Jason Bohn on the range and looking forward to a solid 2013.
The range at PGA West has one of the best backdrops on tour. Good luck to the field! #TeamTitleist
Click on Image Above to Launch Slideshow
It's the first stop of the 2013 PGA Tour season on the continental U.S. and a quick look at the Humana Challenge leaderboard (which is currently dominated by red numbers) shows that players already have their games in shape.
And as the official counts come in,Titleist is the overwhelming top choice in golf balls at the Humana Challenge with 106 players in the field of 156 relying upon a Pro V1 or Pro V1x, more than six times the nearest competitor with 16. Titleist was also the favorite in the iron sets (42), sand, lob and approach wedge (160) and putter (57) categories.
Highlighting the golf ball count, a total of 62 players are relying upon a 2013 Pro V1 (11) or Pro V1x (51) prototype as the tour seeding and performance validation process continues.
Check out the slideshow above to go inside the ropes and see what the players including Titleist Brand Ambassadors Geoff Ogilvy, Webb Simpson, Bud Cauley, Kevin Na, and Patrick Cantlay, among others, were up to early in the week.
Good luck to the field!
Posted: January 18, 2013
This week's event is.....
Click Image Above to Launch Slideshow
Team Titleist EMEA packed up their gear and made the trip to Abu Dhabi Golf Club to catch up with the Titleist Brand Ambassadors and golf ball loyalists in the field for the 2013 Abu Dhabi HSBC Golf Championship. This tournament marks the start of the three event Desert Swing on the European Tour, and also sets the pace as the Race To Dubai starts in earnest!
And as the players catch their stride in the year long race, Titleist was the overwhelming top choice in golf balls at the Abu Dhabi HSBC Golf Championship with 75 players of the field of 126 relying upon a Pro V1 or Pro V1x, nearly four times the nearest competitor with 19. Titleist was also the favorite in the sand, lob and approach wedge category with 138, nearly twice the nearest competitor with 70.
A total of 32 Titleist golf ball loyalists relied upon a new 2013 Pro V1 or Pro V1x prototype, including Titleist Brand Ambassadors Matteo Manassero, Bernd Wiesberger, Thomas Levet, Gregory Bourdy, Michael Hoey and Lee Slattery, as well as Titleist golf ball loyalists including major winners Michael Campbell and Todd Hamilton, along with Joost Luiten, Tom Lewis and Gregory Havret.
Check out the slideshow above to take in some of the action from earlier in the week and thanks to Team Titleist EMEA for all of the great images!