As players prepared for the culmination of the PGA Tour's Florida Swing at the Arnold Palmer Invitational, Team Titleist was on site to capture the sights and sounds of the Titleist Brand Ambassadors and golf ball loyalists seeking to make some noise this week.  While the task at hand - performing well at Bay Hill - is of immediate importance, it was noticeable among the participants that this event begins the three-week run-up to the first major of the year.  For some, it means improving their FedExCup standing or world ranking to secure an invite to Augusta, for others who are already in, it may mean tweaking their equipment or working on specific areas of their game.  Either way, it all adds up to a quality field and a great opportunity to provide Team Titleist with an inside the ropes look at our trip to Orlando ...

Now that the event is underway, we can also give you an inside look at the equipment numbers which add up to Titleist being the top performance choice of more players ...

At the Arnold Palmer Invitational, 79 players in the field of 132 will trust a Pro V1 or Pro V1x for their success. That's nearly five times the nearest competitor with 16 and more than all competitors combined.  Titleist was also the overwhelming top choice of the field in the sand, lob and approach wedge (132) and putter (37) categories.

Enjoy the video and continue to check back for updated blog posts and highlights of this week's winners across the worldwide professional tours!