FAIRHAVEN, Mass. – Titleist adds a new option in long game performance with the introduction of 712U, a forged utility iron that provides high speed, traditional blade iron players with improved playability and shot control.

Engineered with a deep center of gravity (CG) position for a higher moment of inertia (MOI), Titleist 712U delivers increased stability and playability versus a traditional long iron while providing enhanced trajectory and spin control versus a hybrid.

A result of extensive research and tour player testing conducted by the Titleist Golf Club R&D team, 712U features a wider, camber sole design that promotes clean turf interaction and is effective for a variety of attack angles, making the club more versatile when trying to hit high or low shots. 712U also uses a tapered-tip iron shaft for additional trajectory control.

712U utilizes a forged, hollow body 1025 steel construction with a high-speed 455 steel face insert to provide the performance, looks and feel that have made Titleist irons the No. 1 choice of players across the worldwide professional tours.

Offered in 2-iron (18º), 3-iron (21º) and 4-iron (24º) lofts, 712U utility irons are available by custom order beginning May 15.

First introduced on the PGA Tour late last year, 712U is already the most played utility iron model on the PGA Tour through the first 14 events of the 2013 season. 712U models can currently be found in the bags of tour pros like Adam Scott (2-iron), Tim Clark (4-iron) and Geoff Ogilvy (2-iron) – players who prefer a utility iron over a hybrid as an alternative to traditional long irons.

“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”

“During the development of 712U, we worked closely with our tour players to design a utility iron that delivers a great combination of consistency and control,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The deeper CG results in a higher MOI that increases stability at impact, helping players achieve more consistent distance and trajectory control, whether hitting shots high or low.

“With the 712U being so well received out on tour, we decided to make the club available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” Pelisek said.

The 712U has a traditional profile with a rounded back design that is preferred in the address position over cavity back long irons with more offset. Players will gain added confidence at address from a club head that is slightly larger than the 2-iron, 3-iron and 4-iron Titleist MB and CB (712 Series) models.

The club is chrome plated and features a satin finish.

PRICE AND AVAILABILITY: The new Titleist 712U is available by custom order only beginning May 15 with a suggested base retail price of $235 (MAP: $209) with a steel shaft and $259 (MAP: $229) with a graphite shaft. Custom up-charges may apply.


IMPROVED LONG IRON product for the high speed, traditional blade iron player.

DISTANCE WITH CONTROL from the forged, hollow body construction with a high-speed steel face insert.

INCREASED STABILITY versus traditional blade irons from the deep CG that provides a higher MOI.

IMPROVED GROUND INTERACTION from the camber sole design that accommodates various attack angles.

PREFERRED LOOKS AND FEEL from the traditional profile, rounded back design and forged construction.


712U 2-iron:
• Loft: 18º
• Lie: 59.5º
• Offset: 0.170"
• Bounce: 0º
• Stnd Length: 39.50"
• Swingweight: D3

712U 3-iron:
• Loft: 21º
• Lie: 60.5º
• Offset: 0.160"
• Bounce: 0º
• Stnd Length: 39.00"
• Swingweight: D3

712U 4-iron:
• Loft: 24º
• Lie: 61.5º
• Offset: 0.150"
• Bounce: 0º
• Stnd Length: 38.50"
• Swingweight: D3

Following the season’s first major is never an easy act to follow but the RBC Heritage at Harbour Town Golf Links always delivers.

A talented list of competitors annually makes the trip to Harbour Town Golf Links, and this year is no different. 144 of the world's best players will compete shot-for-shot along the shores of Hilton Head Island, in hopes of seeing their name atop the leaderboard on Sunday evening as the sun sets on the iconic red-and-white lighthouse. And of course, wearing the champion's plaid jacket.

And with the Sir William Innes trophy and 500 FedExCup points on the line, the overwhelming majority of players at Harbour Town Golf Links have once again put their trust in Titleist.  91 players in the field of 144 are relying on Titleist Pro V1 and Pro V1x golf balls for their success, more than four times the nearest competitor with 20 and more than all competitors combined.

Titleist is also first in sand, lob and approach wedges (145), and putter (50) categories.

Camera in hand, Team Titleist spent the earlier part of the week following Titleist Brand Ambassadors Marc Leishman, Jason Dufner, Tim Clark (to name a few), as they prepared to hit the links.

Click on the image above to get an insider's view of the action on the range this week at the RBC Heritage.


Most players don't like to make too many equipment changes before a major, but after working closely with the team on the Titleist Tour Van, Adam put a new driver in his bag - the new Titleist 913D3.

To get the scoop, Team Titleist checked in with Titleist Tour Representative Chris Tuten.

"We were on the range at the Tampa Bay Championship a few weeks ago with Adam and working through a number of different options to help optimize launch, flight and distance with the driver," said Tuten.

"At the end of the session, we built Adam a new 913D3 9.5º driver with a Graphite Design Tour AD DI 8, X flex graphite shaft at 44.75" and dialed it in with the A•1 (neutral) SureFit Tour Hosel setting."

With the new driver in-hand, Adam set off to work on putting the club through its paces.  

Following several practice rounds leading up to the Masters, Adam was full of confidence in his new driver.

"Adam was really happy with the performance of the 913D3. He was getting a higher ball flight without increased spin and seeing longer carry distance - which would be beneficial to him at Augusta National and going forward," added Tuten.

The new 913D3 made its tournament debut in Adam's bag at the Masters, and it routinely set him up for birdie chances throughout the week.

His solid driving was crucial in shooting a back-nine 33 to get him into the playoff, which he won in dramatic fashion.

Here is another quick look at the specs on Adam's new driver...

Model: Titleist 913D3
Loft: 9.5º
Shaft: Graphite Design Tour AD DI 8
Flex: X flex  
Length: 44.75"
SureFit Tour Hosel Setting: A•1 (neutral)

Last week on Twitter, we posted this message – "The azaleas are in bloom and something special is launching very soon" – along with a sneak-peek image (pictured right).

Today, we are coming to Team Titleist first for the official unveiling...

Introducing the new 2013 Titleist Pro V1 Limited Edition golf balls with pink sidestamp and play number, now available in golf shops for a limited time. 

You'll be able to spot Pro V1 Limited Edition golf balls in your golf shop by their limited edition pink-and-white packaging (pictured above).

The performance of 2013 Pro V1 Limited Edition golf balls is exactly the same as 2013 Pro V1.

Every 2013 Pro V1 Limited Edition golf ball is engineered to deliver exceptional distance for golfers of all swing speeds and skill levels, very soft feel on all shots tee-to-green and longer lasting durability while retaining a whiter, brighter finish throughout the course of play.

2013 Pro V1 golf balls also maintain their renowned Drop-and-Stop control, providing all golfers with the proven short-game scoring performance that contributes to shooting lower scores.

Titleist Pro V1 golf balls, along with our Pro V1x models, are the most trusted golf balls at every level of the game, and the #1 performance choice for golfers of all skill levels, handicaps and swing speeds.

To learn more about the performance of the new 2013 Pro V1 golf balls, please click here.

Pro V1 Limited Edition golf balls are available in select markets, while supplies last. Please check with your local golf shop for more information on availability and pricing.

Pro V1 Limited Edition are available in standard dozens with play numbers 1-4 only and are not available for custom order/imprinting.  

To locate a golf shop in your area, please visit our golf shop locator at this link.

A few weeks ago, Team Titleist had the chance to catch up with Adam Scott at the WGC Cadillac Championship at Doral, and we just happened to ask him a couple of questions about the Masters.

Lucky for us, we had the camera rolling and the audio taping.

Check out the video above to hear what Adam had to say about what he was looking forward to the most at Augusta.

Congratulations, Adam, on a well deserved win.

Next question: what's on the menu for the champions dinner next year?


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