As the saying goes, "What starts in Hawaii ends in Atlanta"--or at least that's how it goes on the PGA Tour. It's been a long journey since the season kicked off at Kapalua in January, but another thrilling year of memorable performances yields this week's finale.

Looking to put an exclamation mark on the 2013 FedExCup season, the Tour's top performers are in Atlanta this week as East Lake Country Club plays host to the Tour Championship.

And in this week's limited field event, 16 players will put their trust in a Titleist Pro V1 or Pro V1x, more than three times the nearest competitor with 5, and more than all other competitors combined.

Titleist is also the top choice in the irons (9), sand, lob and approach wedge (26) and tied for first in putter (8) categories.

Following Zach Johnson's Monday victory at the BMW Championship, players didn't have much time to rest this week before heading to East Lake. And it was a quick turn for us, as Team Titleist made the trip from Chicago to Atlanta to bring you inside the ropes one final time this season.

Catch a glimpse of Brand Ambassadors Jordan Spieth, Zach Johnson, Brendon De Jonge, Webb Simpson, Bill Haas, Steve Stricker and Adam Scott (to name a few), as they grooved their swings and steadied their sights on the FedExCup.

So take a look at the video above, enjoy the play this weekend on television, and get out there to your local course with your best foursome to enjoy the first weekend of autumn golf.

Along the road to this week's Tour Championship, Brand Ambassador Steve Stricker had a chance to check out the new Titleist Tour Van.

The upgraded trailer provides a more efficient and spacious layout that put smiles across the faces of the staff and players like Stricker.

Dave Southworth, Titleist's Senior Technical Representative for the PGA Tour, gave Strick a tour of the new "home away from home" as the Golf Channel cameras maneuvered easily between the vast array of Titleist performance fitting tools and accessories.

A full-service pro shop, fitting station and assembly plant on wheels, the new trailer accommodates the needs of the 10-person Tour Leadership Team that services up to 40 full product line players a week.

Check out the video above, and read the complete specs and details of the new trailer in the First Look Inside the New Titleist Tour Van blog post.

On the PGA Tour, Titleist Brand Ambassador Zach Johnson ranks second in Proximity to Hole from 30+ Yards.

Zach leaves himself an average putt of 8'6" from this distance, second only to fellow Brand Ambassador Steve Stricker, who averages a proximity to pin distance of 7'10".

"I'm pretty much playing it as if I'm chipping it," Johnson says, with his 48° Vokey Design wedge in hand. "It's one where I can pick out where I want to land it, about 10 yards short of the green, and pitch it up there."

From 30 or more yards, we all would love to be putting from inside 10 feet. So, how does he do it? Learn more about Zach's strategy in this week's Tip from the Tour.

Leave a comment and let us know your thoughts on Zach's advice, and please tell us what other tips you would like to see in the future.

Michael Breed On Golf Ball Selection

It's always helpful to have an expert's advice when making a selection, especially when choosing the best golf ball for your game.

Insert expert: PGA Professional Michael Breed, host of the Golf Fix on the Golf Channel.

Breed, a member of the Titleist Leadership Advisory Staff, explains how and what to compare when selecting your golf ball in the video above.

"When I fit golf balls for my players, I always start around the green," says Breed.

Michael advises you compare the performance of two golf ball models around the green all the way back to the tee. "You have to make sure you pay attention to all facets of your game when choosing a golf ball."

Check out the rest of Michael's helpful tips in the video above and visit our Golf Ball Fitting section for even more great information on how to find the best golf ball for your game.

Johnson Leads 4-Win Week for Titleist

In a career defined by persistence, determination and patience, it seems fitting that only a weather delay on Sunday could slow Titleist Brand Ambassador Zach Johnson's charge up the leaderboard and into the winner's circle on Monday at the BMW Championship.

Trusting his Pro V1x golf ball and a bag full of Titleist equipment, Zach scorched Conway Farms Golf Club on Monday with a six-birdie, 6-under par 65 to overcome a 3-shot deficit and claim top honors at the third FedExCup playoff event this year.

The victory is Zach's 10th-career victory in his decade on tour, and places him fourth in the current FedExCup standings, entering the Tour Championship in Atlanta.

"It's extremely difficult," Johnson told reporters, trying to explain what the 10 wins meant. "I'm not sure I fully grasp it."

Joining Zach in the winner's circle this weekend from the worldwide professional tours: Titleist Brand Ambassadors Joost Luiten (KLM Open) and Thaworn Wiratchant (Yeangder TPC), the winner of the Dongbu Insurance Open and Pro V1x loyalist Max Gilbert (Tour Championship of Canada).

Titleist golf ball players have now earned 114 victories across the Worldwide Professional Tours in 2013, more than three times the nearest competitor with 32 and more than all golf balls combined.

In total, 17,519 players have teed up Titleist golf balls in competition on the 2013 worldwide professional tours, more than six times the nearest competitor with 2,610 and more than all competitors combined.

Let's take a trip around the golfing world with the Team Titleist Tour Recap.

• • •

PGA TOUR: BMW Championship

• • •

Following clutch birdie putts at 16 and 17, Zach pulled away from the field and carried a 3-shot lead going into the 18th. Zach split the fairway with his tee shot, played a perfect lay-up and two-putted for the eventual win.

Titleist Brand Ambassador Steve Stricker was joined by Pro V1x loyalists Luke Donald and Hunter Mahan among players tied for fourth place. With the Top-5 finishes, the trio secured their spots at the Tour Championship.

In the limited-field (only 70 players in total) event this week, 44 players put their trust in a Titleist Pro V1 or Pro V1x golf ball. That’s more than six times the nearest competitor with 7, and more than all other competitors combined.

• • •

EUROPEAN TOUR: KLM Open

Titleist Pro V1x golf ball loyalist Joost Luiten, a native of The Netherlands, won in his home country following a par on the first hole of a sudden death playoff. It marked Luiten’s third career victory, including his second this season (Lyoness Open).

Of the 156-player KLM Open field, 108 players relied upon Titleist golf balls, more than five times the nearest competitor with 19. The win marks the 18th by Titleist golf ball loyalists on the 2013 European Tour, more than four times the nearest competitor with 4.

In addition to relying upon the Pro V1 golf ball, Luiten also trusted a full complement of Titleist golf clubs for his success, including the 913D2 driver (7.5º), 913F.d low spin fairway metal (13.5º), AP2 2-iron, CB irons (3-PW), Vokey Design SM4 sand (54º) and lob (60º) wedges, and a Scotty Cameron R&D Concept 2 prototype putter.

• • •

ASIAN TOUR: Yeangder TPC

Titleist Brand Ambassador Thaworn Wiratchant trusted his Pro V1x golf ball to victory, earning his unprecedented 16th Asian Tour title. Wiratchant closed with a 4-under 68 to finish with a 13-under par 275 victory total. Overnight leader and fellow Pro V1x loyalist  Chan Kim, closed with a 2-under 70 to finish one shot behind the champion.

Of the 147-player field, 91 players relied upon Titleist golf balls, more than three times the nearest competitor with 27. In addition, seven of the 11 players who finished among the top 10 and ties relied upon Titleist golf balls for their success.

• • •

KOREAN PGA TOUR: Dongbu Insurance Open

Of the 144-player field, 99 players relied upon Titleist golf balls, nearly five times the nearest competitor with 21. A Korean National Team player and 2013 Korea Amateur champion, fired a 13-under par 275 victory total for a one shot win. The amateur relies upon Titleist equipment for his tee-through-green success, including the Pro V1 golf ball, 913D2 driver, 913F fairway metal, 913H hybrid, 712U utility iron, CB irons, Vokey Design sand and lob wedges and Scotty Cameron GoLo putter.

Additionally, eight of the 11 players who finished among the Top 10 and ties relied upon Titleist golf balls for their success.

• • •

PGA TOUR CANADA: Tour Championship of Canada

Pro V1x loyalist Max Gilbert, a 23-year old in his first professional season, posted a final round 6-under par 66 on the way to his first professional victory. Max drained a 20-footer on the 71st hole to take the outright lead, carded a par on the last for a score of 20-under par for the week at Sunningdale Golf and Country Club. Gilbert's win also earns him an exemption into the second stage of Web.com Tour Q-School.

1
2
3 4