In this week's Titleist Tip from the Tour, we asked Pro V1x loyalist Bubba Watson to help us with one of the most common ailments in golf - the slice.

As Bubba told us, to cure a big slice it's important to start the club away from the ball on the proper path. But ball position is also a big key.

"Put the ball in the front of your stance," Bubba says. "This will give your hands time to rotate over, so that you don't leave the shot out to the weak side." (This would be the right side for a right-handed golfer.)

Check out Bubba's video and see if his tip can help you to square the club face at impact -- a critical fundamental for driving the ball straighter and farther. Good luck in your next round!

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For our Titleist Golf Ball R&D team, the goal is always the same: Design and develop the most consistent and best performing golf balls to help golfers shoot lower scores. It's a process focused on continuous improvement, fostered by many talented individuals working tirelessly behind the scenes.

Of course, there's also some really cool (and extremely sophisticated) test equipment that plays a role in continually making the best golf balls in the game even better.

Case in point: The Titleist R&D team recently fired up one of their mechanical robots to film golf ball impact footage, using a high-speed camera, at 22,000 frames per second.

The second we heard this was happening, we were inspired to bring you an exclusive insider’s view. So we grabbed our cameras, headed to the Manchester Lane Testing facility and met up with Paul Furze, Manager of Product Test Methods.

Paul's plan was to run through a series of tests and capture the moment of impact of different Titleist golf ball models across various ball speeds. Using the high-speed footage, the team could then analyze how the golf ball reacts to the force being applied and show the actual compression upon impact.

One result, as you will see in the video: "If you compare the 120 mph driver [ball] speed to the 175 mph driver [ball] speed, you'll see that the compression on the ball is really quite similar," said Furze. In other words, every player, no matter their swing speed, compresses the golf ball.

Check out the video for a closer look at this step in our R&D process and to see what happens to a golf ball at impact – and a few micro-seconds after impact... (Yes, we said micro-seconds.)

Just in case you were wondering, "What exactly is Product Test Methods Development?" Well, this team develops and maintains all of the test equipment used throughout the various stages of the process. From robotic swing machines and air canons to wind tunnels and advanced simulators, they’ve got it covered.

Pretty cool gig if you ask us.

Make no mistake, the thought of executing a long iron shot can make your palms sweat more than usual. And when the shot demands a long carry with your Titleist golf ball that will drop and stop near the pin, you probably wish you could use a lifeline and ask a tour pro for some help.

Duf to the rescue!

In this week's tip, we learn that Titleist Brand Ambassador Jason Dufner trusts his Titleist 913H 19° hybrid to flight his Pro V1 golf ball high and soft into a guarded green.

In the video above, Jason stresses to not change your mindset or swing to hit this shot. Instead he advises you to, "Let the club do the work."

Click play up above to find out the rest of Jason's strategy for hitting it close on those long approach shots, and hopefully you will hit more greens in your next round.

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Click the Image above to launch a gallery of this week's winners.

Over the weekend the worldwide professional golf tours served as the backdrop for some impressive performances as eight players used a Pro V1 or Pro V1x golf ball to record victories.

Leading the way, Titleist Brand Ambassador Webb Simpson carded four rounds in the 60s (64 - 63 - 67 - 66) at the Shriners Hospitals for Children Open en-route to a six shot victory and his fourth career PGA Tour title.

Titleist Pro V1 and Pro V1x golf ball loyalists have now won 140 tournaments on the worldwide professional tours in 2013, four times the nearest competitor with 35 and more than all other competitors combined.

Joining Webb in the winner’s circle this week, Titleist Brand Ambassador Jin Jeong won the ISPS Handa Perth International, an event co-sanctioned by European and Australasian Tours, with a par on the first hole of a sudden death playoff.  Pro V1 loyalist Amy Yang and Pro V1x loyalist Michael Allen also won on the first holes of their respective playoffs, with Yang converting a birdie putt to capture the LPGA's KEB HanaBank Championship and Allen a victory-clinching birdie at the Greater Hickory Classic on the Champions Tour.

At the 56th Kolon Korea Open, Pro V1x loyalist Sung-Hoon Kang claimed his second consecutive Korean Tour title and Pro V1x loyalist Ulrich Van Den Berg won the BMG Classic for his seventh career Sunshine Tour title.

Rounding out the players in the winner's circle, Pro V1 loyalist Scott Hend captured his third Asian Tour victory of the season, closing with a final round 4-under 67 to prevail at the Venetian Macau Open.

For a quick recap of all the action, check out the Team Titleist notes from around the tours below.

• • •
PGA: Shriners Hospitals for Children Open

FAST FACT:This week marked the 13th anniversary of the tour introduction of the Titleist Pro V1 golf ball. First played at the Invensys Classic in Las Vegas in 2000, 47 players put the Pro V1 in play that week it was first available, including the eventual winner of the event. Since then, the successful momentum of Pro V1 and Pro V1x has continued around the globe, played by more players and trusted in more winning performances than all competing golf ball brands…combined.

  • Titleist accounted for 94 players in the field of 132, more than seven times the nearest competitor with 12.  Eight of the 11 players who finished among the top 10 and ties relied upon Titleist golf balls for their success.
  • Webb Simpson closed with a 5-under par 66 en route to a 24-under 260 victory total, matching the 72-hole tournament record.
  • Simpson took a lead he would never relinquish after getting off to a 64-63 start.  He had a four stroke lead entering the final round and won by six.
  • What's in Webb Simpson's Bag? Titleist Pro V1x golf ball, 913D3 driver (10.5°), 913F fairway metal (15°), 913Fd fairway metal (18°), 913Hd hybrid (20°), 680 irons (4-9), Vokey Design SM4 pitching (48°), sand (54°) and lob (58°) wedges.
  • Jason Bohn tied for 2nd at the Shriners with an 18-under-par 266 total, while fellow Titleist Brand Ambassador Charley Hoffman finished another shot back in solo 4th.

• • •
EUROPEAN/AUSTRALASIAN: ISPS Handa Perth International

  • Titleist was the top golf ball choice with 107 players in the field of 144, more than seven times the nearest competitor with 15.
  • Titleist Brand Ambassador Jin Jeong won the ISPS Handa Perth International with a par on the first hole of a sudden death playoff.  The win in Perth marks the first career European Tour title for Jeong.
  • The 23-year old Korean started the day one shot behind the overnight leader and closed with a 3-under par 69 to match the clubhouse lead.  Both playoff competitors finished regulation play at 10-under 278.
  • What’s in Jin Jeong’s Bag?: Pro V1 golf ball, 913D3 driver, 913F fairway metals, AP2 irons, Vokey Design wedges.

• • •
LPGA: KEB HanaBank Championship 

  • Titleist was the top golf ball choice with 45 players in the field of 78, more than five times the nearest competitor with 8.
  • With her 15-foot putt for birdie on the first hole of a sudden death playoff, Titleist Pro V1 loyalist Amy Yang captured the KEB HanaBank Championship for her first career LPGA Tour crown.  The South Korean posted a three-day, 9-under 207 total to force the playoff.
  • “I have been waiting for this championship for a long time," said Yang after the victory, "and I'm really happy get it in my home country.  I think still I can't believe it.”

• • •
CHAMPIONS: Greater Hickory Classic

  • Titleist was the top golf ball choice for 63 players in the field of 81, more than 12 times the nearest competitor with 5.  Ten of the 13 players who finished among the top 10 and ties relied upon Titleist golf balls for their success.
  • Longtime Titleist golf ball loyalist Michael Allen (Pro V1x) closed with a 5-under 65, also birdieing the par-5 18th in regulation to match the clubhouse leader at 13-under 197.
  • Second-round leader Bernhard Langer (Pro V1) closed with a 69 to finish 3rd at 11-under.

• • •
ONEASIA/KOREA: 56th Kolon Korea Open

  • Titleist was the overwhelming golf ball of choice with 75 players, more than five times the nearest competitor (14).
  • Last week's winner and Titleist golf ball loyalist Sung-Hoon Kang (Pro V1x) won the Kolon Korea Open, the 56th staging of the premier golf event in Korea.
  • Titleist Brand Ambassador HyungTae Kim (ProV1x) finished with a 3-under 281 total, one shot behind Kang and good for a five-way share of second place.

• • •
SOUTH AFRICA: BMG Classic

  • Titleist was the top choice in golf balls in the field of 156, with 131 players teeing up a Pro V1 or Pro V1x.   
  • Titleist Pro V1x golf ball loyalist Ulrich Van Den Berg carded a final round 5-under par 67 en route to a winning total of 15-under par 201 at the BMG Classic.
  • Fellow Pro V1x loyalist Hennie Otto shared second place, five shots behind Van Den Berg.

• • •
ASIAN: Venetian Macau Open

  • Titleist was the top choice in golf balls in the field of 144, with 93 (65%) players teeing up a Pro V1 or Pro V1x, more than four times the nearest competitor with 21.
  • Pro V1 loyalist Scott Hend posted a total of 16-under 268 in winning the Venetian Macau Open, good for a three shot margin of victory.

CLICK IMAGE FOR SLIDESHOW

Last week, Titleist Brand Ambassador Jimmy Walker kicked off the new PGA Tour 2013 - 2014 season in style, trusting his Pro V1 golf ball and a full bag of Titleist golf clubs to capture his first career victory at the Frys.Com Open. This week, Team Titleist follows the Tour to Las Vegas for the Shriners Hospitals for Children Open.

The Vegas tour stop holds a great deal of meaning for us here at Titleist. Las Vegas is the place where, 13 years ago this week, the Pro V1 golf ball was first introduced on Tour. Forty-seven PGA Tour players put the Pro V1 golf ball in play that week, marking the largest pluralistic shift in golf equipment at one event in PGA Tour history.

Since that momentus week in 2000, more than a quarter-million players on the worldwide professional golf tours have trusted their games to Pro V1 and Pro V1x golf balls, collecting over 2,000 wins in the process.

This week, trust in the Pro V1 golf ball continues, as 94 players in the field of 132 will rely on a Titleist Pro V1 or Pro V1x, more than seven times the nearest competitor with 12, and more than all other competitors combined.

Titleist is also the top choice this week in the irons (42), sand, lob and approach wedge (141) and putter (47) categories.

The Titleist Tour Trailer was open for business early on Monday morning, as players scraped the dew, hopeful that their early morning hard work (along with a little luck) will carry them to a championship performance come Sunday night here in Las Vegas.

In the slideshow above, enjoy the photos of Titleist Brand Ambassadors Jimmy Walker, Zach Johnson, Brooks Koepka, Scott Stallings, Graham DeLaet, Morgan Hoffmann, Brendan Steele and Chesson Hadley (to name a few) taken before play began on Thursday.

Enjoy the action this weekend as players are sure to go low on this fast desert track. Good luck in your own weekend matches and remember the tip that was first revealed here in Las Vegas. The smart money is always on Pro V1 and Pro V1x!

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