The aloha spirit continues to shine this week on the PGA Tour as the first full-field event of 2014 is underway at Waialae Country Club – host of the Sony Open in Hawaii.

And as many players look to jump start their 2014 campaigns, 88 players in the field will trust a Pro V1 or Pro V1x golf ball for their success, more than four-times the nearest competitor with 21 and more than all competitors combined.

Titleist was also the top choice in the iron (35), sand, lob and approach wedges (147) and putter (54) categories.

Good luck to all of #TeamTitleist!