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This week the PGA Tour moves southwest from the oasis resorts of Palm Springs to the beautiful cliffs of La Jolla on California's San Diego coast. The style of golf will contrast as dramatically as the change of scenery, as Torrey Pines will again present a stiff challenge for the 156-man field.
This is especially true of the 7,569-yard South Course, which ranked 8th toughest on Tour last season with a scoring average of 72.792, 0.792 strokes over par.
And as players gear up for a week where their skills will be put to the test, Titleist is the overwhelming top choice in golf balls at the Farmers Insurance Open with 99 players in the field of 156 relying upon a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor with 17.
Titleist was also the favorite in the iron sets (42), sand, lob and approach wedge (166) and putter (61) categories.
As Team Titleist learned earlier this week, course conditions this year are anything but typical, reminding many players of the conditions they faced when Torrey hosted the 2008 U.S. Open.
"It's a different golf course," said Titleist Brand Ambassador Charley Hoffman in a post-round interview. "The rough's up and the greens are firm and fast. Usually the rough's decent and the greens are soft."
Titleist Brand Ambassador Jordan Spieth agreed, saying that this week there will be, "Just so much emphasis on that tee ball, because if you're in the rough with how firm the greens are, you've got to bounce it up, because the greens really aren't soft enough to hold the ball."
Add to this Torrey's ever-present defense in the form of its demanding poa annua greens and the 2014 Farmers Insurance Open could have the feel of an early major.
Check out the video above to get an inside-the-ropes view as we tagged along earlier in the week with players including Titleist Brand Ambassadors Jimmy Walker, Jordan Spieth, Bill Haas, Geoff Ogilvy, Billy Horschel, and John Merrick, among others, as they prepared to tackle Torrey Pines.
Good luck to all of #TeamTitleist!