It’s a fact. Every golfer has more than one swing speed.

Think about the last round of golf you played and you’ll quickly realize that you hit a number of different shots all at varying swing speeds.

From a half-wedge or a full-wedge shot, to an approach shot with a 5-iron or 8-iron, or a tee shot, every shot is going to have a different swing speed. This is an important concept of golf ball development and it’s why we design golf balls to perform on every shot.

“A golf ball must perform for all golfers of all swing speeds on all shots,” says Titleist Golf Ball Fitting Manager Mike Rich.

“Titleist golf balls perform for all swing speeds on all shots.”

At Titleist, we also spend a lot of time with golfers of all skill levels testing golf balls and capturing launch condition data to help us learn even more about all of the different shots that golfers are hitting throughout their rounds.

It’s these experiences working with real golfers and listening to them talk about what they are looking for in golf ball performance that fuels our passion to help golfers shoot lower scores.