Real golfers have always played an invaluable role in the design and development of Titleist golf balls. Our process involves players of all skill levels, from recreational golfers to the most accomplished players on the worldwide professional tours. Player testing, feedback and validation ensures that our products deliver the on-course performance that golfers need to shoot their lowest scores.
In the case of the new 2017 Pro V1 and Pro V1x golf balls, we relied on golfers more heavily than we had in any previous product launch. In fact, over 80,000 golfers worldwide had a say in the final 2017 Pro V1 and Pro V1x products. The result - the most advanced and best-performing golf balls Titleist has ever produced.
One of the final stops on the road to launching the new 2017 Pro V1 and Pro V1x took place at the 2016 Shriners Hospitals for Children Open, where one final stamp of approval was needed before the Pro V1 and Pro V1x prototypes could earn the Titleist Script.
In the video above, join us for an exclusive look back at the final validation process, a vote of confidence from players that gave us the green light to bring the new 2017 Pro V1 and Pro V1x golf balls to market.