Hanging out on the range at The Players, it doesn't take long to realize the heightened focus from the world's best this week.

While TPC Sawgrass might seem fun from outside the ropes (i.e. the famous par-3 island green-17th), it's become one of the game's toughest exams, featuring many treacherous targets.

"I think the fans come out in full force this week, and they have a good time," said Titleist Brand Ambassador Adam Scott, the 2004 Players Champion. "They enjoy the golf and they enjoy the risk and reward. ... I think you can feed off that a little bit, especially if you're playing well, so I enjoy that here."

Team Titleist was on the scene earlier this week in Ponte Vedra Beach, Fla., catching up with our Titleist Brand Ambassadors and golf ball loyalists as they prepared for a demanding week.

Click on the image below to see pictures from Tuesday's practice round and check back later in the week for more pictures from TPC Sawgrass.

How do you win the Players Championship?

With precision, says Titleist Brand Ambassador Tim Clark, the 2010 Players Champion.

TPC Sawgrass is an obstacle course guarded by Bermuda rough, small-target greens and fast, undulating putting surfaces. 

"To be in contention, you know you've played really good golf," says Tim, who discusses in the above video his keys to success at one of the toughest tests on tour.

This week, Tim will begin his title defense by teeing up a new Pro V1 golf ball, which he used to post 68 or better in six of his first eight rounds of 2011 before an elbow injury forced him to miss most of the last few months.

Team Titleist recently caught up with Tim, one of our newest Titleist Brand Ambassadors, to talk about the performance of the Pro V1 golf ball and how much making the switch has helped his game "off the tee, all the way down to putting."

Check out all of Tim's observations in the video below.

Team Titleist would like to thank everyone that logged in for our latest Titleist Golf Ball R&D Webcast, which aired live May 4 here on Titleist.com.

During the 30-minute broadcast, hosts Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, discussed the facts about golf ball performance and fitting and answered some questions asked by Team Titleist members in our Golf Balls Discussions section.

Topics included:

• Titleist golf ball construction and technology;
• Golf ball design and performance attributes;
• Player testing and fitting (tour players and amateurs); and
• Common misconceptions of golf ball performance and fitting.

You can watch the entire Webcast in the videos below:

PART 1 (Product development process; Elements of golf ball design; Tour player testing and fitting):

PART 2 (Benefits of golf ball fitting; Playing the same golf ball model; Science of swing speeds):

PART 3 (Player ability vs. golf ball selection; Performance attributes of all Titleist golf ball models; Effects of temperature, time on golf ball performance): 

Thanks for watching! If you missed our New Pro V1 & Pro V1x Webcast earlier this year, you can watch it at this link.

Here at Titleist, we spend a lot of time in the field working with golfers of all skill levels, helping them lower their scores by fitting them with the best golf ball for their games. After all, golf is about shooting lower scores.

While we are in the field, we also hear a lot of misinformation from golfers about golf ball performance and ball fitting.

Some of the most common misconceptions we’ve heard include:

• “My swing speed is too slow to play a tour-level golf ball”;

• “I play whatever I find in my bag”; and

• “I’m not a skilled enough player for the golf ball to make a difference.”

And so we’ve asked our friends in Titleist Golf Ball R&D to help us “bust” a few of these myths via a Live Webcast this Wednesday, May 4 at 1:30 p.m. EDT.

Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, will be sitting down with Team Titleist to discuss the facts surrounding golf ball performance and fitting and share their expertise and insight.

Bookmark this page and we hope to see you on Wednesday!

The Facts About Golf Ball Performance and Fitting
Wednesday, May 4
1:30-2:00 pm


Two of the game's most consistent performers, Pro V1x loyalists Bubba Watson and Lee Westwood each celebrated momentum-building victories Sunday while contributing to a four-win week for Titleist golf ball players around the world.

Watson's victory was his second of the 2011 PGA Tour season (and third and 10 months); Westwood's victory was his second in the last two weeks.

Adding to the week's overwhelming theme of consistency: Pro V1 loyalist Maria Hjorth, who won the Avnet LPGA Classic to earn her second victory in her last six starts on the LPGA.

Titleist golf ball players have now won 42 times across the worldwide professional tours in 2011, more than five times the nearest competitor with eight and more than all competitors combined.

In total, 5,430 players have played Titleist golf balls in competition across the worldwide professional tours this season, more than six times the nearest competitor with 894 and more than all competitors combined.

PGA TOUR: Watson sealed his victory at the Zurich Classic of New Orleans by rolling his Pro V1x golf ball in for birdie from 3 feet on the second hole of a sudden-death playoff with Titleist Brand Ambassador Webb Simpson.

Watson and Simpson, who also played a Pro V1x golf ball, both shot 3-under 69s in the final round at TPC Louisiana to tie at 15-under 273 in regulation, two shots ahead of three players including Titleist Brand Ambassador Jason Dufner and Pro V1 loyalist K.J. Choi.

Watson made a 12-footer for birdie on the par-5 18th to force the second playoff hole; Simpson narrowly missed a birdie putt from a similar position the next time around that would have extended the playoff.

"A year ago I was a good player who never won, and now I've got three under my belt," said Watson. "So it's crazy."

For Watson it was again a story of length and precision, as he led the field in both Driving Distance (331.4 yards) and Greens in Regulation (80.6 percent), just as he did earlier in the season during his victory at the Farmers Insurance Open at Torrey Pines.

For Simpson, it was just another showcase of consistency. Already this season, Simpson has recorded two runner-ups, three top-10s and seven top-25 finishes, already as many as he had last season.

"I think we've given ourselves this year three different chances to win," said Simpson, who was forced to take a penalty stroke during his final round after his ball moved as he was addressing a routine tap-in for par. "You try to improve, and the goal is to win. I'm certainly a lot closer now than I ever have been to winning."

Titleist was the overwhelming golf ball of choice at the event with 104 players, more than five times the nearest competitor with 18. Titleist also was first in Iron Sets (44); and Putters (61).

For more on Watson's victory, check out the Titleist Tour Report in the video below:

• EUROPEAN TOUR: Lee Westwood solidified his World No. 1 ranking by following up last week's winning performance at the Indonesian Open with another victory at the Ballantine's Championship in South Korea.

Westwood fired a final round 5-under 67 on a windy day at Blackstone GC Course to finish at 12-under 276, coming back from three shots behind at the start of the round to earn a one-shot victory.

“I'm delighted. Professional golf is all about winning and it’s great to do it back-to-back two weeks in a row," said Westwood, who now has 35 total victories worldwide.

"It was nice to come back from last week and get it all together.”

Titleist was the overwhelming golf ball of choice at the event with 88 players, more than three times the nearest competitor with 25.

Titleist also was first in Hybrids (40), including 24 new 910H models; Iron Sets (42): and Sand, Lob and Approach wedges (135).

• LPGA: Maria Hjorth rolled her Pro V1 golf ball in for 12 birdies and an eagle over the weekend at the Avnet LPGA Classic, shooting consecutive 5-under 67s to earn her fifth LPGA title.

Hjorth finished the four days at RTJ Golf Trail at Magnolia Grove's Crossings Course at 10-under 278, two strokes ahead of Pro V1 loyalist Song-Hee Kim. She donated $20,000 of her winnings toward the American Red Cross tornado relief efforts in Alabama.

"It's always great to be a winner – you work very hard for it," said Hjorth, also a winner at the season-ending LPGA Tour Championship in November. "When it happens, especially with a field like this where we have the best players in the world playing, teeing it up on Thursday, it's even a better feeling to know you can be out there and play and play against the best.

Pro V1x loyalist Na Yeon Choi tied for third (8-under 280), while Kraft Nabisco champion and Pro V1x loyalist Stacy Lewis finished alone in fifth (6-under 282). 

Of the 12 players who finished tied for 9th place or better in Mobile, Ala., nine trusted a Titleist golf ball for their success.

In total, 107 players in the field trusted Titleist golf balls, nearly nine times the nearest competitor with 12 and more than all competitors combined.

• NATIONWIDE TOUR: Titleist was the overwhelming golf ball of choice at the South Georgia Classic with 106 players, more than six times the nearest competitor with 16.

The winner of the event played a New Pro V1x golf ball.

Of the 12 players who finished among the Top 10 and ties, 11 trusted a Titleist golf ball for their success.

Titleist also was first in Iron Sets (45); Sand, Lob and Approach Wedges (138); and Putters (63).

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