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  • View the latest ball fitting videos which dispel common myths found in golf ball fitting



With all of the innovation and technology that goes into the production of Titleist Pro V1 and Pro V1x golf balls, here's something to keep in mind:

"The Pro V1 is an amazing piece of equipment but it doesn’t know who’s hitting it," says Titleist Golf Ball Fitter Michael Collins. "A golf ball can't tell if the golfer is a high-handicap player or a scratch golfer."

That's not breaking news, but it's important to remember when determining the golf ball that will perform best for your game and help you shoot lower scores.

 Every day across the country, our Titleist Golf Ball Fitting experts meet golfers under the false impression that their handicaps are too high to play Pro V1x or Pro V1x golf balls.

"I'm not good enough to play the Pro V1," is the common refrain.

"It's also a myth," says Bill Morgan, Senior Vice President of Titleist Golf Ball R&D.

"Switching to a certain golf ball because you think you're not good enough will actually prevent you from getting better."

Titleist Pro V1 and Pro V1x golf balls are designed for golfers of all skill levels, swing speeds and handicaps.

Why? Because all golfers need the same thing.

"They need a golf ball that performs consistently and a golf ball that will help them score better," says Morgan. "Our focus on making our golf balls perform in the shots to the green will help golfers of all skill levels shoot lower scores.

"If you change to a different golf ball simply because you think you’re not good enough, you’re actually making it more difficult to hit shots into the green and you’re not allowing yourself to be rewarded for your best swings," says Morgan.

Titleist's green-to-tee ball fitting methodology is based on the fact that most scoring opportunities are created by shots into the green, and improving your game in those areas will have the most game-changing affects.

As Morgan points out, one of the biggest differences between highly-skilled and lesser-skilled golfers is the number of shots they hit into the green. Research shows that as a player's handicap increases, so does the number of shots hit into the target.

“The spin and flight characteristics and performance control of Pro V1 and Pro V1x golf balls make it easier for you to execute those types of shots in and around the putting surface, and help you hit it closer to the target,” adds Morgan.

“It’s a straightforward equation. The closer you hit it to the hole, the better your chances to make the putt and shoot a better score.”

Where all the pieces of Pro V1 and Pro V1x technology intersect is in their ability to deliver the best short-game performance without having to sacrifice on other attributes such as distance.

All Titleist golf balls are long, as distance differences between models off the driver from lower- to higher-handicap players are less than four yards.

Hitting your golf ball three yards longer off the tee won't have a significant impact on your score. Hitting your golf ball three yards closer to the pin will.

"Because that’s the part of the game that matters the most and that’s where all the golfers are really the same," says Morgan.

"Tour pros have the same requirements in that part of the game. Hit it close. Not hit it far."

To learn more about Titleist Performance Golf Ball Fitting and try the online Titleist Golf Ball Selection Tool, click here.

Related posts: The Facts About Swing SpeedPlay the Same Golf Ball Model

The Vokey Tour Department has been buzzing lately, and it has to do with much more than the sound of the grinders.

In just two weeks, new Prototype Titleist Vokey Design SM4 wedges, the next generation of Spin Milled wedges from Master Craftsman Bob Vokey, will be making their PGA Tour debut at The Barclays.

Bob and his team in Carlsbad, Calif., have been busy the last few weeks grinding, shaping and finishing the new prototype wedges to the custom specifications of our Titleist Brand Ambassadors.

For the last year, Titleist Brand Ambassadors such as Adam Scott, Nick Watney and Rickie Fowler have been taking part in the testing and performance validation process for the Prototype SM4 wedges at Titleist's Oceanside (Calif.) Test Facility, offering ongoing feedback on a new groove design and profile improvements, as well as new lofts, bounce options and sole grinds.

At The Barclays, Bob, Vokey Tour Rep Aaron Dill and Director of Wedge Development Rick Nelson, will be working with players to get them dialed in to the new Prototype SM4 wedges and capture additional feedback.

We will continue to provide behind-the-scenes information and product details here on the Team Titleist blog throughout the seeding and performance validation process.

The new SM4 wedges are scheduled to be available for purchase in mid-November.

Click the photo below for some sneak-peek images of Prototype SM4 wedges from the Vokey Tour Department and Oceanside Test Facility.

Earlier this season at Titleist's Oceanside Test Facility, Team Titleist got the chance to hang out with PGA Tour rookie and Titleist Brand Ambassador Scott Stallings, winner of last weekend's Greenbrier Classic, as he dialed in his Titleist 910 driver and fairway metals.

After finishing his work with the Oceanside team, Scott was excited to film his Team Titleist Rookie Q&A, in which we covered a range of topics, including his start in the game, his favorite sports team and his clutch performance at the 2010 PGA Tour Qualifying Tournament.

Scott, 26, was born in Worcester, Mass., but moved to Oak Ridge, Tenn., at a young age. He played his college golf at Tennessee Tech, where he graduated in 2007, turned professional and started playing in events on both the NGA Hooters Tour and the Tarheel Tour.

Scott missed his PGA Tour card at 2009 Q-School by just one shot, and played the 2010 season on the Nationwide Tour.

At Q-School last October, Scott rolled his Pro V1x golf ball in for birdies on his final two holes to secure his 2011 PGA Tour card – "Something I've dreamed about since I was a little kid," he said on Golf Channel not long after signing his card.

On Sunday at The Greenbrier, Scott again finished with consecutive birdies – one to get into the playoff, and one to win the playoff – to earn his first PGA Tour victory, a two-year Tour exemption and an invitation to the 2012 Masters Tournament.

Learn more about Scott in his Rookie Q&A in the video above.

 You can follow him on Twitter at @StallingsGolf.

Titleist Brand Ambassador Scott Stallings won The Greenbrier Classic with one of the year's most extraordinary finishes, trusting a Pro V1x golf ball, new Prototype Titleist AP2 irons and a bag full of Titleist equipment to his first PGA Tour victory.

 Stallings, 26, emerged from an all-Titleist playoff with a birdie on the first hole of a sudden-death playoff to cap off a three-win week for Titleist golf ball players around the world, including Pro V1x loyalist Yani Tseng, who won the the Ricoh Women's British Open to become the youngest player across all tours to win her fifth major championship.

Stalling's comeback victory featured eight birdies over his final 11 holes Sunday at The Old White TPC Course, as well as four storybook shots to close out the tournament.

On the tee at the 169-yard par-3 18th hole at the end of final round, Stallings stood over his Pro V1x golf ball with his new Prototype Titleist AP2 (712 Series) 9-iron in his hands, knowing he needed a birdie to get into a playoff with Titleist Brand Ambassador Bill Haas and Pro V1x loyalist Bob Estes.

He sent his Pro V1x sailing just left of the flag, the ball landing 5 feet from the hole. Stallings dropped in the birdie putt for a 1-under 69 and 10-under 270 total, finishing at the top of a leader board that featured eight Titleist Brand Ambassadors and nine Titleist golf ball players in the top 10: Stallings (Pro V1x), Haas (Pro V1), Estes (Pro V1x), Brendon de Jonge (T-4, Pro V1x), Cameron Tringale (T-4, Pro V1x), Jimmy Walker (T-4, Pro V1), Gary Woodland (T-4, Pro V1), Webb Simpson (T-9, Pro V1x) and Kyle Stanley (T-4, Pro V1x).

About 20 minutes later, Stallings was back on the 18th tee, Pro V1x in hand.

"I actually put my ball on the same tee that I used in the same spot during regulation," he said.

And again, Stallings struck his new Prototype Titleist AP2 9-iron perfectly. His Pro V1x slammed down on the green, 7 feet left of the flag. (Earlier in the round, Stallings also used his 9-iron to set up short birdie putts on Nos. 11 and 14.)

 Stallings' caddie handed him his Scotty Cameron 009 putter, and he stood to the side of the 18th green watching birdie tries by both Haas and Estes miss just short.

"I just closed my eyes right before, when I was reading the putt, and just took a deep breath and visualized the ball going in the hole," said Stallings, who finished third earlier this season at the Transitions Championship.

"It was great. After the ball went in, I don't really know what happened. Everything is kind of a blur."

For the week, Stallings finished second in birdies (19) and tied for second in Green in Regulation (79.2 percent), becoming the third player to win on the PGA Tour trusting new Prototype Titleist (712 Series) irons since their launch five weeks ago at the AT&T National. That week, Stallings put the new prototype irons in the bag after just one practice round.

Titleist Brand Ambassador Nick Watney won the AT&T National playing the new Prototype AP2 irons, and Titleist Brand Ambassador Chris Kirk won the Viking Classic using the new Prototype CB irons.

Titleist was the overwhelming golf ball of choice at The Greenbrier Classic with 109 players, more than seven times the nearest competitor with 14 and more than all competitors combined.
 Titleist also was first in iron sets (49), including 27 sets of new Prototype Titleist 712 irons;  sand, lob and approach wedges(149); and putters (64).

With the win, Stallings earned an invitation to the 2012 Masters Tournament. He also moved to 26th in the FedExCup standings and earned a spot in this week's World Golf Championships event at Firestone Country Club.

Here's a closer look at Scott Stallings' Titleist equipment:

Ball: Titleist Pro V1x
Driver: Titleist 910D3 8.5º, B•1 SureFit Tour hosel setting (Mitsubishi Diamana Ahina 70 )
3-wood: Titleist 909F2 13.5º (Mitsubishi Diamana White 83)
Hybrid: Titleist 910H 19º, B•2 Setting (Matrix Ozik Altus)
Irons: Prototype AP2, 712 Series 4-9 (True Temper Project X 6.5 )
Wedge: Titleist Vokey Design Spin Milled 248.10º, 252.12º, 256.14º, 260.10º (True Temper Project X 6.5)
Putter: Scotty Cameron 009

Stalling's victory was one of three on the weekend for Titleist golf ball players across the worldwide professional tours.

So far in 2011, 99 players have trusted Titleist golf balls to worldwide victories, more than seven times the nearest competitor with 14 and more than all competitors combined.

A total of 12,294 players have played Titleist golf balls in competition this season, more than six times the nearest competitor with 1,874 and more than all other golf balls combined.

 LPGA: Pro V1x loyalist Yani Tseng continued her major championship dominance with a four-shot victory at the Ricoh Women's British Open.

Tseng, 22, closed with a 3-under 69 to finish the four rounds at Carnoustie at 16-under 272, rolling her Pro V1x golf ball in for three birdies over her final five holes, including Nos. 17 and 18.

Pro V1x loyalist Brittany Lang shot a final-round 5-under 67 to finish runner-up at 12-under 276.

"I wish to win more, but I am really happy. In my mind, I say, 'Wow, five majors.' I never think about that...," said Tseng, who last month captured the Wegman's LPGA Championship by 10 shots.

"I feel like this is just very special, and I'm very happy and very appreciative that I worked hard and finally all the hard work has paid off."

Tseng was one of 102 players at the Ricoh Women's British Open that relied on Titleist golf balls for their success, more than nine times the nearest competitor with 11 and more than all competitors combined.

SOUTH AFRICAN TOUR: Titleist Brand Ambassador Jean Hugo won the Vodacom Origins of Golf at Simola Golf Estate, converting an 8-foot birdie putt on the first hole of a sudden-death playoff with Pro V1 loyalist Peter Karmis.

 Hugo, who played his first nine hole in 7-under 29, closed with an 8-under 64, making birdie on the par-5 18th to force the playoff.

It marked Hugo's 12th career Sunshine Tour victory.

Titleist was the overwhelming golf ball of choice at the event with 54 players, more than three times the nearest competitor with 16 and more than all competitors combined.

EUROPEAN TOUR: Titleist was the overwhelming golf ball of choice at the Irish Open with 95 players, including runner-up and Pro V1 loyalist Richard Green, more than four times the nearest competitor with 22 and more than all competitors combined.

• CHAMPIONS TOUR: At the U.S. Senior Open, 112 players trusted Titleist golf balls for their success, including runner-up and Pro V1x loyalist Mark O'Meara, more than eight times the nearest competitor with 13 and more than all competitors combined.

Titleist also was first in iron sets (44); and sand, lob and approach wedges (132).  Titleist was second in drivers (49), including 34 910D2 or 910D3 models; hybrids (46); and putters (36). 

• NATIONWIDE TOUR: A total of 107 players at the Utah Championship teed up Titleist golf balls, more than six times the nearest competitor with 16 and moe than all competitors combined. Titleist also was first in iron sets (42);  sand, lob and approach wedges (141); and putters (69).

JAPAN TOUR: Titleist was the overwhelming golf ball of choice at the Sun Chlorella Classic with 62 players. Titleist also was first in hybrids (38); and sand, lob and approach wedges (108).

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