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Posted: August 31, 2011
In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.
Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control. The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.
AP2 712 when is the release date in Toronto . Which shafts can I order them with ?
wrote on September 25, 2011
Yeah, i'd love to know the shaft options of the 712 AP1's.And how i would order custom length and lie?!?!?
Many thanks for reading!
wrote on September 29, 2011
When can I preorder the new AP's?
wrote on October 13, 2011
The new 712 AP Irons release November 18th in Canada. The same release date as the U.S.
You can place an order with your local Pro Shop or Golf Town anytime.
Mitch D - Team Titleist
wrote on October 13, 2011
Is the release date the same for the new Scotty putters with the new grip.
wrote on October 14, 2011
It sure is Stephen! Nov 18th.
wrote on October 17, 2011