Looking to add more distance off the tee, Titleist Brand Ambassador Ben Crane made an adjustment to his Titleist 910D2 driver leading up to the PGA Tour's Fall Finish.

For several years, Ben has been working with Titleist Performance Institute co-founder Greg Rose to regain ball speed he lost while suffering from back injuries.

During a recent fitting session with Larry Bobka, Titleist VP of Club Promotion, Ben put a new Bassara W 50 for Titleist driver shaft in his 910D2. He promptly recorded his first top 10-finish on the PGA Tour since April at the Justin Timberlake Shriners Hospital Open and followed it up two weeks later with a playoff win at The McGladrey Classic. At 53 grams, the Bassara W is one of the lightest shafts to ever win on Tour.

"We built this particular driver configuration based on a conversation with Greg Rose and Ben's desire for more distance," Bobka told Team Titleist this week. "Being a straight hitter with a delicate back, Ben needed a driver that created what I call 'easy distance.' "

The 910D2 with less loft (7.5º) than Ben's previous driver, coupled with the longer (46") and lighter (53g) configuration of the Bassara W 50 for Titleist shaft helped Ben create more distance along with excellent launch conditions.

“Ben sent me a text after Vegas and said ‘love it, bombing it baby,’ " Bobka said, "and one after his win at Sea Island that said, ‘That driver you made me is so good...I have a lot more scoring opportunities.’”

Below are the specifications of Ben's new driver:
• 910D2 7.5º (B•2 SureFit Tour hosel setting)
• Titleist Bassara W 50-X (standard tipping)
• 46"
• D5 swingweight
• New Decade Green/Black 60R (logo underneath)

The Bassara W super-lightweight shafts, developed for Titleist by Mitsubishi Rayon, feature elastic titanium nickel wire technology for a more responsive tip section. The titanium nickel wire, which is widely used in eye glass frames, bends easily but quickly recovers to its original shape to promote high launch with good stability.

As with the Diamana for Titleist series, the Bassara W series matches shaft flex with specific torque values for great feel.

Bassara W for Titleist shaft options are available for all 910 metals via custom order at no upcharge.

For more information, please see your authorized Titleist fitting professional.



 Looking to add more distance off the tee, Titleist Brand Ambassador Ben Crane made an adjustment to his Titleist 910D2 driver leading up to the PGA Tour's Fall Series.

For several years, Ben has been working with Titleist Performance Institute co-founder Greg Rose to regain ball speed he lost while suffering from back injuries.

During a recent fitting session with Larry Bobka, Titleist VP of Club Promotion, Ben put a new Bassara W 50 for Titleist driver shaft in his 910D2. He promptly recorded his first top 10-finish on the PGA Tour since April at the Justin Timberlake Shriners Hospital Open and followed it up two weeks later with a playoff win at The McGladrey Classic.

At 53 grams, the Bassara W is one of the lightest shafts to ever win on Tour.

"We built this particular driver configuration based on a conversation with Greg Rose and Ben's desire for more distance," Bobka told Team Titleist this week. "Being a straight hitter with a delicate back, Ben needed a driver that created what I call 'easy distance.' "

The 910D2 with less loft (7.5º) than Ben's previous driver, coupled with the longer (46") and lighter (53g) configuration of the Bassara W 50 for Titleist shaft helped Ben create more distance along with excellent launch conditions.

“Ben sent me a text after Vegas and said ‘love it, bombing it baby,’ " Bobka said, "and one after his win at Sea Island that said, ‘That driver you made me is so good...I have a lot more scoring opportunities.’”

Below are the specifications of Ben's new driver:
• 910D2 7.5º (B•2 SureFit Tour hosel setting)
• Titleist Bassara W 50-X (standard tipping)
• 46"
• D5 swingweight
• New Decade Green/Black 60R (logo underneath)

The Bassara W super-lightweight shafts, developed for Titleist by Mitsubishi Rayon, feature elastic titanium nickel wire technology for a more responsive tip section. The titanium nickel wire, which is widely used in eye glass frames, bends easily but quickly recovers to its original shape to promote high launch with good stability.

As with the Diamana for Titleist series, the Bassara W series matches shaft flex with specific torque values for great feel.

Bassara W for Titleist shaft options are available for all 910 metals via custom order at no upcharge.

For more information, please see your authorized Titleist fitting professional.

While just two events remain in the 2011 PGA Tour season, the excitement is still building this week at the McGladrey Classic at at Sea Island's Seaside Course.

Titleist Brand Ambassador Webb Simpson (pictured below), currently No. 2 on the PGA Tour money list and one of the game's most consistent players, has his sights set on the top spot.

But in order to get there, he'll have to pass Pro V1x loyalist Luke Donald, who on Friday committed to playing in next week's Children's Miracle Network Classic in Orlando, Fla.

Who do you think will end up in the No. 1 position?

In the meantime, check out our slideshow from the McGladrey Classic, featuring several pictures sent to us by photographer and loyal Team Titleist member Greg Moore. (Thanks, Greg!)



While Titleist Brand Ambassador Rickie Fowler has never been considered a tinkerer, the 22-year-old made a tweak to his equipment setup at last week's Kolon Korean Open that helped him capture his first professional victory.

For the first time in his career, Fowler played the Kolon Korean Open with four Vokey Design Spin Milled Wedges: 48•10º (bent to 47º), 50•08º (bent to 51º), 55•12º and 60•L (bent to 59º).

"I had always played 47-, 53- and 59-degree wedges," Rickie said earlier this week in an interview with Golfweek.com. "I had two weeks off prior to Korea. I worked with four wedges in the bag. It made me feel more comfortable within 130 yards or so. I had more comfortable swings with wedges."

 Rickie, who shot rounds of 67-70-63-68 at Woo Jeong Hills CC to finish at 16 under and win by six shots, said in the interview that he decided to make the change after taking a closer look at his statistics with caddie Joe Skovron.

Putting a fourth Vokey in the bag reduced the yardage gaps between Rickie's wedges, thereby improving his distance control and increasing the odds of hitting it closer to the hole.

"(We) noticed my rankings in that scoring zone, inside 150 yards, weren’t great and needed some attention," Rickie told Golfweek.com. "Outside of 200 yards, last time I looked, I was in the top three (in proximity to the hole).

"It’s great to be a top player from outside 200 yards, but I’d rather be that good from inside 100 yards. We felt like we should pay some attention to that. This was the start of that."

Rickie is continuing a four-Vokey setup this week at the PGA Tour's McGladery Classic at Sea Island (Ga.) Golf Club, the second-to-last event of the 2011 PGA Tour season.



Titleist fitters from around the country gathered at the Titleist Performance Institute and Oceanside (Calif.) Test Facility last month for a comprehensive introduction to the new Titleist equipment offerings that will soon be hitting the market.

Hosted by Titleist Director of Golf Club Fitting Brett Porath and the Titleist Golf Club R&D team, the two-day event focused in on the new Titleist AP1, AP2, MB and CB (712 Series) irons, Titleist Vokey Design SM4 Wedges and Scotty Cameron California putters, as well as the Titleist 910 metals line extension featuring higher lofts and new Titleist Bassara W shafts for moderate speed players.

 During interactive sessions with the Titleist Golf Club R&D team and TPI's expert fitting staff, the fitters were able to gain a meticulous understanding of the features and performance benefits of the new equipment and discuss advanced fitting techniques.

They will put this education and insight to work in the coming weeks and months as they fit golfers to the new Titleist equipment, helping them achieve total confidence on every shot.

In the above video, Brett Porath and TPI Level 3 Golf Instructor Ryan Crysler talk more about the two-day session and the new Titleist golf clubs, which begin shipping Nov. 18.

Find the nearest authorized Titleist fitter in your area by clicking here.

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