TITLEIST INTRODUCES NEW LOOK TO FIVE-MODEL FAMILY OF
SCOTTY CAMERON CALIFORNIA PUTTERS
New Finish, Model Line-up, Shape and Blend Refinements
Highlight Updates to Popular Line

Fairhaven, MA (October 5, 2011) – Notably prominent across the worldwide professional tours, with club professionals and competitive amateurs, and the undisputed choice of more players and more winners on the PGA TOUR for 14 consecutive years and counting, Scotty Cameron by Titleist putters inspire pure putting confidence.  Designed, developed and refined through product and player research conducted at the state-of-the-art Cameron Putter Studio and on practice greens across the world, Cameron putters are precision-milled instruments of uncompromised feel, looks and performance that have come to symbolize a profound blend of art, technology, form and function.  As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its successful California family of putters.

 

 

CAMERON CALIFORNIA PUTTERS – BACKGROUND:  Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters.  Studio Select technology allows for precise balancing of putter head weight with shaft length.  This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes. 

The first incarnation of California putters were inspired by several of Cameron’s favorite designs from among his early Classics and Handmade models.   These models appeal to players who prefer more fluid, less geometric lines and whose putting strokes might best be characterized as less “mechanical.”   With the California line, these players found that they no longer had to sacrifice performance for an aesthetically pleasing design.  With the wide range of weight and length options that the California line offered, these players could now get a perfect fit for their stroke as well as their eye.

NEW FOR 2011:  The 2011 California line builds on the form-meets-function achievements of the original California putters, accentuating an important Scotty Cameron design principle – visual flow.

“My main objective for the new California designs was to take the visual flow to a new level,” explained Master Putter Designer Scotty Cameron.  “When you look down at a great putter in the address position, it’s easy to imagine the putter head flowing naturally right into the ground.  The refinements we made to these five new models meet and exceed that ideal.  It might be a bit esoteric, but you get the sense that water won’t splash off these putters.  It looks like water will just roll off the contours of the putters and shed gently off the edges.”
Over thirty refinements were made in order to achieve the balanced shapes and blended surface and edge transitions found in the new California putters.  Angles in the face, sole and neck are precisely milled to ensure that each model presents a perfectly square set-up at address.   Incorporating a trend that has become popular among Cameron enthusiasts on Tour, the new California putters feature deeper milling in the face of the putter.  This modification results in a softer sound at impact, yielding a feel that many better putters prefer. 

Each California putter is equipped with a new Pistolero grip with a dancing Cameron logo for a secure hold and great feel in the hands.  Also new for 2011, the California putters feature a new Sea Mist finish and recessed red Tour dot graphics that call to mind the tail lights of vintage American automobiles.  Coupled with the clean uninterrupted appearance of the stepless shaft, the new California graphics create a modern but timeless look. 

Cameron California putters are precision milled from soft 303 stainless steel and fitted with circular weights in the heel and toe that allow each model to be offered at 33”, 34” and 35” lengths well as 34”H and 35”H heavier weight configurations.  In addition, California putters can be lie adjusted +/- 2 degrees off the standard 71 degrees for even greater fine-tuning.  The new line features five models – Del Mar, Fastback, Monterey, Monterey 1.5 and Sonoma - characterized by blade and mid-mallet style heads with five different neck styles.  In combination, all these different options make it easy for players to choose a Cameron California putter with the appearance they prefer, the length and weight they need, and a neck configuration that provides the proper amount of toe flow during the stroke.

Each Cameron California putter features a draft sole design that keeps the putter square in the playing position for proper alignment and a high toe set-up that reduces the tendency for players to raise the toe and aim left of target.  All five California models are also appointed with a new simulated carbon fiber headcover.

 

CAMERON CALIFORNIA MODEL DESCRIPTIONS


 Del Mar:
  A heel shafted mid mallet for maximum toe flow during the stroke.  Designed with a single sightline on the back flange and a flare neck hosel with a ¾ shaft offset.  Available in both right and left hand.

 

 

 

 

 

 

 

 Fastback:  A modified Newport-style mid mallet design featuring a more compact head heel-to-toe with a rounded back flange, three sight lines and a single bend shaft with a full shaft of offset.  The Fastback is a near face-balanced putter with minimum toe flow.   Formerly offered in the Studio Select line, the Fastback replaces the Hollywood in the California line.  Available in right hand only.

 

 

 

 

 

 Monterey:  A blade body with smooth double-step flange with a back pocket and single site line, the Monterey features a plumbing neck hosel with a full shaft of offset for medium toe flow.  Available in both right and left hand.

 

 

 

 

 

 

 

 Monterey 1.5:  A blade body with smooth double-step flange with a back pocket and single site line, the Monterey 1.5 features a medium flare neck hosel with a ¾ shaft offset for near-maximum toe flow.  The Monterey 1.5 replaces the Coronado model in the California line.  Available in right hand only.

 

 

 

 

 

 

 Sonoma:  A compact mid-mallet with a D-shaped back flange and sight line.  The Sonoma features a round flow neck with ¾ shaft of offset for medium toe flow.  Available in right hand only.

 

 

 

 

 

 

 

 

 

Further customization of any Cameron putter is available through Scotty’s Custom Shop at www.scottycameron.com.

PRICE AND AVAILABILITY: The new Scotty Cameron California putters will begin shipping in November with a suggested retail price of $375.

ON TOUR: Every year since 1997, Scotty Cameron putters have been the choice of more players and more champions on the PGA Tour than any other brand.  This year is no different, as players have trusted a Scotty Cameron putter for a Tour-leading 17 victories on the 2011 PGA Tour.  The winners include first-time PGA Tour champions Chris Kirk, Scott Stallings, Scott Piercy and Kevin Na who trusted Cameron putters to win at the Viking Classic, Greenbrier Classic, Reno-Tahoe Open and, most recently, the Justin Timberlake Shriners Hospitals for Children, respectively.  Nick Watney trusted his Scotty Cameron putter to win twice in 2011, at the WGC – Cadillac Championship and the AT&T National.  Rory McIlroy turned in a performance for the ages with his Cameron putter, lapping the field en route to his first major title at the U.S. Open.  With additional wins across seven different worldwide professional golf tours in 2011, including the 140th Open Championship, Scotty Cameron loyalists have accumulated 46 victories year-to-date.

IMAGES AND INFORMATION: To download hi-res photography of or obtain additional information on the new Titleist irons, please click the link below or contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211).   https://titleist.imagerelay.com/sb/e1bcdfc2-ef6f-11e0-a245-12313b07d511#page=search

Titleist and FootJoy comprise the major golf brands of the Acushnet Company.  For additional information, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211) or visit us on-line at: titleist.com

BRAND CHAMPIONS:  NA AND HOEY WIN TRUSTING TITLEIST EQUIPMENT
FROM TEE-TO-GREEN
.


Fairhaven, MA (October 3, 2011) - Perseverance paid off for Titleist Brand Ambassador Kevin Na who broke through for his first PGA TOUR win at the Justin Timberlake Shriners Hospitals for Children Open.  The 28-year-old, who has posted 28 top-10 performances over the course of his eight-year PGA TOUR career, trusted his Pro V1x golf ball and Titleist clubs from tee to green to enter the winners circle.
- Na posted four consecutive rounds in the 60s, including an 8-under 63 in the second round, his low round for the season.  He closed with a 6-under 65 for a 23-under 261 victory total.  His birdie putt at the par-3 17th was the shot of the day, a 42-foot double breaker that he converted with his Scotty Cameron prototype RD Concept 1 putter.  Na led the field with 27 Birdies and Putts per Round (27.0).
- In the final round at TPC Summerlin, Na birdied the 15th, 16th and 17th holes to pull away for a two-stroke victory over fellow Titleist Brand Ambassador Nick Watney (Pro V1x, 910D3 driver, 910F fairway metal, 910H hybrid, AP2 irons, Vokey Design sand and lob wedges, Scotty Cameron Fastback putter).  
- Titleist golf ball loyalists have now won 29 of 40 events (73%) on the 2011 PGA TOUR, including 14 different full product line Titleist Brand Ambassadors combining for 17 of those victories.
- Eleven of the 14 players who finished among the top 10 and ties trusted a Titleist golf ball for their success.  Titleist was the overwhelming golf ball of choice with 98 players, nearly nine times the nearest competitor with 11.  Titleist also was first in  iron sets (39), including 26 sets of new 712 prototype irons (7 AP2, 8 MB, 10 CB and 1 AP1 set in play);  sand, lob and approach wedges (130); and putters (56).
-  Watney closed with a 3-under 67 for his fourth straight round in the 60’s.  He was followed on the leaderboard by Pro V1 loyalist Paul Goydos, one of two players who tied for 3rd place.  Four players tied for 5th, including Pro V1x players Spencer Levin, David Hearn and Tim Herron.  Six full product line Titleist Brand Ambassadors tied for 10th place, including: Scott Piercy, Ben Crane, Kyle Stanley, Hunter Haas, Bryce Molder and Kris Blanks.


WHAT’S IN KEVIN NA’S BAG?:  Ball: Titleist Pro V1x; Driver: Titleist 910D3 8.5º; 3-wood: Titleist 910F 13.5º;      5-wood: Titleist 910F 17.0º; Hybrid: Titleist 910H 17.0º; Irons: Titleist AP2 4-P; Wedges: Vokey Design Spin Milled 254•10º, 60.08º; Putter: Scotty Cameron RD Concept 1 prototype.


WORLDWIDE GOLF BALL WINS:  Na's victory was one of three on the week for Titleist Pro V1x players, bringing the 2011 win total across the worldwide tours to 132, that is 110 more than the nearest competitor with 22.


• EUROPEAN TOUR:  Like the U.S. PGA TOUR, it was a Titleist Brand Ambassador 1-2 finish at the Alfred Dunhill Links Championship, where Michael Hoey carded a final round 68 at St Andrews for a 22-under par 266 victory total, two shots clear of a charging Rory McIlroy (Pro V1x, 910D2 driver, 906F2 fairway metal, 503i utility iron, New 712 MB irons, Vokey Design pitching, sand and lob wedges, Scotty Cameron GSS putter), who closed with a 7-under 65.  It was the second win of the season for Hoey, who won the Madeira Islands Open in May.
- Among the full product line of Titleist equipment in the bags of the top finishers were the new Titleist 712 series prototype irons.  Hoey trusted the new AP2 model, while McIlroy opted for the new MB's.  The new irons begin shipping to golf shops worldwide in mid-November.
- With the victory, Hoey moves from 83rd to 15th in the Race to Dubai standings, earning an exemption to the Dubai World Championship, the season-ending finale where only the top 60 players compete.  World No. 1 Luke Donald, who relies upon the Pro V1 golf ball, tied for ninth at St Andrews, and owns a €1,300,000 lead over McIlroy in the season-long Race to Dubai.


WHAT’S IN MICHAEL HOEY’S BAG?:  Ball: Titleist Pro V1x; Driver: Titleist 910D3 8.5º; 3-wood: Titleist 910F 13.5º; Irons: Titleist AP2 (712 Series) 2-P; Wedges: Vokey Design Spin Milled 54º, 58º
- Titleist was the most played golf ball at the Alfred Dunhill Links Championship with 100 players, more than four times the nearest competitor with 22.  Titleist also was first in hybrids (27); iron sets (45), including 30 sets of new 712 prototype irons (5 AP2, 15 MB, 9 CB and 1 AP1 set in play); and sand, lob and approach wedges (183).


• CHAMPIONS TOUR: Pro V1x loyalist Kenny Perry captured his first Champions Tour title, closing with a 2-under par 70 to edge two players, including Jeff Sluman (Pro V1) by one shot at the SAS Championship.  The 51-year-old Perry, a 14-time winner on the PGA Tour winner, had an 11-under 205 victory total. The win comes after Perry's 11th Champions Tour start.
- Of the 11 players who finished among the Top and ties, seven trusted a Titleist golf ball for their success. Titleist was the overwhelming golf ball of choice at the event with 51  players, more than four  times the nearest competitor with 12.  


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Contact:  Joe Gomes, Director of Communications, Acushnet Company (508.979.3211)

Perseverance paid off on Sunday as Titleist Brand Ambassador Kevin Na broke through for his first PGA Tour win at the opening event on the PGA Tour's Fall Series schedule, the Justin Timberlake Shriners Hospitals for Children Open. The consistent 28-year-old, who has posted 28 top-10 performances over the course of his 8-year Tour career, trusted his Pro V1x golf ball and Titleist clubs from tee to green to enter the winners circle in his 211th start.

In the final round at TPC Summerlin, Na birdied the 15th, 16th and 17th holes to pull away for a two-stroke victory over fellow Titleist Brand Ambassador Nick Watney (Pro V1x, 910D3 driver, 910F fairway metal, 910H hybrid, AP2 irons, Vokey Design sand and lob wedges, Scotty Cameron Fastback putter). His birdie putt at the par-3 17th was the shot of the day, a 42-foot double breaker that he started on a perfect line with his Scotty Cameron prototype RD Concept 1 putter. His Pro V1x rolled smoothly to start, gently banking left as it approached the hole. As the putt began to lose speed, the ball swung right, as Na and his caddie had predicted, dropping into the heart of the cup at the last possible moment.

"I'm very excited about my first win," said Na. "It wasn't easy. Nick was coming right behind me and it looked like he was going to make a move. I tried as best as I could to stay one step ahead of him. You know I said to myself 'It seems like every time I get a chance to win these guys step it up.' And I said, 'I'm, going to take things into my own hands and try to make this putt.' When I made that putt on 17 I knew I had the tournament in the bag."

Na, who like Watney is a resident of Las Vegas, closed with a 6-under 65 for a 23-under 261 total. He posted four rounds in the 60s for the week, including an 8-under 63 in the second round, his low round for the season. Home cooking apears to appeal to Na, who also posted a backyard victory on the Nationwide Tour (the 2006 Mark Christopher Charity Classic) when he was living in California. He later joked, "Hopefullly I'll keep winning. Keep wining here, and if I want to win a tournament somewhere [else], I guess I'll have to move to maybe Augusta or something."

Titleist golf ball players have now won over 70 percent (29 of 40) of events played this season on the PGA Tour, with 14 different full product line Titleist Brand Ambassadors combining for 17 of those victories.

At the Justin Timberlake Shriners Hospitals for Children Open, 11 of the 14 players who finished among the top 10 and ties trusted a Titleist golf ball for their success. Titleist was the overwhelming golf ball of choice at the event with 98 players, nearly nine times the nearest competitor with 11.  Na, who moves to No. 62 in the Official World Golf Ranking, led the field with 27 Birdies and Putts per Round (27.0).

Nick Watney closed with a 3-under 67 (like Na, shooting four rounds in the 60s) en route to his runner-up performance. He was followed by Pro V1 loyalist Paul Goydos, who shot 3-under 68 to finish at 18-under 266, one of two players who tied for third place. Four players tied for 5th, including Pro V1x loyalists Spencer Levin, David Hearn and Tim Herron.

Rounding out the top-10, six full product line Titleist Brand Ambassadors finished at 16-under 268 to tie for 10th place. The group included Scott Piercy, Ben Crane, Kyle Stanley, Hunter Haas, Bryce Molder and Kris Blanks.

Titleist was the overwhelming golf ball of choice at the event with 98 players, nearly nine times the nearest competitor with 11. Titleist also was first in iron sets (39), including 26 sets of new 712 prototype irons (7 AP2, 8 MB, 10 CB and 1 AP1 set in play);  sand, lob and approach wedges (130); and putters (56).  

Here's a closer look at Kevin Na's Titleist equipment:

Ball: Titleist Pro V1x
Driver: Titleist 910D3 8.5º (with Matrix Ozik HD6)
3-wood: Titleist 910F 13.5º (with Matrix Ozik Code 7)
5-wood: Titleist 910F 17.0º (Mitsubishi Diamana Blue 73)
Hybrid: Titleist 910H 17.0º (Matrix Ozik Altus)
Irons: Titleist AP2 4-P (True Temper Dynamic Gold S400)
Wedges: Vokey Design Spin Milled 254•10º, 60.08º (True Temper Dynamic Gold S400)
Putter: Scotty Cameron RD Concept 1 prototype

Kevin Na's victory was also one of three on the week for Titleist Pro V1x players, bringing the 2011 win total across the worldwide professional tours to 132, 110 more than the nearest competitor with 22 and more than all competitors combined.



 • EUROPEAN TOUR:  It was a Titleist Brand Ambassador 1-2 finish at the Alfred Dunhill Links Championship where Michael Hoey carded a final round 68 at St. Andrews for a 22-under par 266 victory total, two shots clear of a charging Rory McIlroy (Pro V1x, 910D2 driver, 906F2 fairway metal, New 712 MB irons, Vokey Design pitching, sand and lob wedges, Scotty Cameron GSS putter), who closed with a 7-under 65.  It was the second win of the season for Hoey, who won the Madeira Islands Open in May.

With the victory, Hoey moves from 83rd to 15th in the Race to Dubai standings, earning an exemption to the Dubai World Championship, the season-ending finale where only the top 60 players compete. The performance also gives Hoey a good chance of earning a share of the $7.5million end of season Bonus Pool.

“It’s just amazing what winning a big tournament can do for you,” said Hoey. “Winning the Dunhill Links will open a lot of doors for me and getting into huge tournaments like the Dubai World Championship is one of the biggest benefits. I’m ecstatic."

Among the full product line of Titleist equipment in the bags of the top finishers were the new prototype Titleist 712 series irons.  Hoey trusted the new AP2 model, while McIlroy opted for the new MB's.  The new irons begin shipping to golf shops worldwide in mid-November.

Pro V1x loyalist and World No. 1 Luke Donald tied for ninth, and owns a €1,300,000 lead over McIlroy in the season-long Race to Dubai.

Here's a closer look at Michael Hoey's Titleist equipment:

Ball: Titleist Pro V1x
Driver: Titleist 910D3 8.5º
3-wood: Titleist 910F 13.5º
Irons: Titleist AP2 (712 Series) 2-P
Wedges: Vokey Design Spin Milled 54º, 58º

- Titleist was the most played golf ball at the Alfred Dunhill Links Championship with 100 players, more than four times the nearest competitor with 22.  

- Titleist also was first in hybrids (27); iron sets (45), including 30 sets of new 712 prototype irons (5 AP2, 15 MB, 9 CB and 1 AP1 set in play); and sand, lob and approach wedges (183).

 

 

 • CHAMPIONS TOUR: Pro V1x loyalist Kenny Perry captured his first Champions Tour title, closing with a 2-under par 70 to edge two players, including Jeff Sluman (Pro V1) by one shot at the SAS Championship. Perry's final round was highlighted by a 30-foot putt that he converted for eagle on the par-5 17th hole. The 51-year-old Perry, a 14-time winner on the PGA Tour winner, had an 11-under 205 victory total. The win comes after Perry's 11th Champions Tour start.

- Of the 11 players who finished tied for 10th place or better at the SAS Championship, seven trusted a Titleist golf ball for their success.

- Titleist was the overwhelming golf ball of choice at the SAS Championship with 51  players, more than 4  times the nearest competitor with 12.  





• NATIONWIDE TOUR: Pro V1x loyalist Harris English posted a runner-up finish at the WNB Golf Classic on Sunday. After a round of 3-under 69, English finished the tournament at 18-under 270, tied with the eventual winner, who parred the first hole of a playoff to claim the title.

Three players including Titleist Brand Ambassador Bob Heintz (Pro V1, 910D3 driver, 910F fairway metal, 910H hybrids, New AP1 prototype 712 series irons, Vokey Design wedges, Scotty Cameron Kombi putter) and Gavin Coles (Pro V1x) tied for 4th at 15-under 273.

- Of the 13 players who finished tied for 10th place or better at the WNB Golf Classic, 10 trusted a Titleist golf ball for their success. Titleist was the overwhelming golf ball of choice at the event with 100 players, more than six times the nearest competitor with 16.

- Titleist also was first in sand, lob and approach wedges (133); and putters (55).

 

• SOUTH AFRICA: Titleist was the overwhelming golf ball of choice at the Platinum Classic with 50 players (69%), more than twice the nearest competitor with 18.  

• JAPAN:   Titleist was the overwhelming golf ball of choice at the Coca-Cola Tokai Classic with 48 players.  Titleist also was first in hybrids (30); and sand, lob and approach wedges (83).  Titleist was second in irons sets (14), including 7 sets of new 712 prototype irons (3 AP2 and 4 CB sets in play); and putters (12).  

• KOREA: Titleist Brand Ambassador Kyung-Tae Kim (ProV1x, 910D3 driver, 909H hybrid, 910H hybrid, CB/MB irons, Vokey Design pitching, gap and lob wedges) and SungHoon Kang (ProV1x, Vokey Design pitching, gap and lob wedges, Scotty Cameron Newport Fastback Circle T putter) tied for second at the ShinHan Bank Championship, one shot behind the winner, who took the title with score of even-par 288.. Titleist Brand Ambassador S.Y. Noh (Pro V1x, 910D3 driver, 910Fd fairway metal, new 13.5, 712 AP2/MB irons, Vokey Design pitching, sand and lob wedges, Scotty Cameron Del Mar circle-T putter) finished solo fourth, two shots back.

Eight of the 11 players who finished among the Top 10 and ties relied upon Titleist golf balls for their success.

Titleist was the overwhelming golf ball of choice at the event with 91 players, six times the nearest competitor with 15. Titleist also was first in hybrids (79); and sand, lob and approach wedges (113).  

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