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Posted: December 8, 2011
Chris McGinley, Vice President of Titleist Golf Club Marketing, appeared this morning on Teed Off" with host Brian Katrek on the PGA Tour Network to talk about the performance benefits and technology of Titleist's newest equipment offerings.
Topics covered during the "What's in the Bag Wednesday" segment, included:
• New Titleist AP1 and AP2 (712 Series) irons;• New Vokey Design Spin Milled SM4 wedges; • Titleist 910 metals extension for moderate swing speed players; and• The success of Titleist equipment players on the 2011 PGA Tour.
You can listen to an audio replay by clicking the play button in the player below.
The PGA Tour Network is broadcast on Sirius 208 and XM 93.
Posted: December 7, 2011
TITLEIST EXTENDS 910 METAL OFFERINGS
WITH ADDITIONAL LOFT AND SHAFT OPTIONS
New Lofts and Lightweight Shafts Combine to Serve the Full Spectrum of Serious Golfers, including those with more Moderate Swing Speeds.
Fairhaven, MA (November 30, 2011) – Seeking to deliver improved long game performance and an unrivaled level of fitting precision to any golfer who is serious about his or her game, Titleist announces the expansion of its pioneering 910 metals line. Validated on the most demanding proving grounds in the game, the worldwide professional golf tours, Titleist 910 drivers, fairway metals and hybrids feature the fastest, most stable head designs Titleist has ever created, as well as the ground-breaking SureFit Tour (SFT) dual-angle hosel. The SureFit hosel is innovative, patented technology that allows the loft and lie to be independently adjusted and set, ensuring a degree of fitting precision previously available only on Tour. Now, in order to meet the specific needs of golfers with more moderate swing speeds, Titleist introduces new lofts to the 910 metals family, as well as new lightweight shaft options that will optimize all-around performance for a wider array of golfers.
“The introduction of the 910 metals line has been a revelation,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “SureFit technology provided a quantum leap with regards to how precisely we can dial in optimal launch conditions and ball flight for individual golfers. In fitting with SFT, we also learned very quickly that there was a segment of the serious golfer community that we weren’t sufficiently reaching. The new extension within the 910 metals family, along with the introduction of the new AP 712 series irons allows us the ability to provide any golfer, regardless of swing speed, with best-in-class golf clubs that will allow them to get the most out of their games.”
MODEL ADDITIONS TO THE 910 FAMILY: The initiative to extend the 910 metals line emerged from initial testing conducted by Titleist’s Golf Club Research & Development department which found that golfers whose ball speed topped out at 130 mph or less would experience substantial gains from additional driver loft (above 10.5°). With the design objective of maximizing distance and playability, as well as offering improved distance gapping as the set composition transitions into fairway metals, hybrids and irons, Titleist developed a new 910D2 driver head with 12 degrees of loft (in the SureFit A-1 standard setting). At the same time, similar testing was conducted to determine how to best maximize fairway metal and hybrid performance for golfers whose ball speeds ranged between 110-130 mph (swing speeds between 70-90 mph). This research gave rise to the creation of a 21-degree 910F fairway metal head and a new 910H hybrid model with 27 degrees of loft. All three new models provide higher launch via added loft, and additional spin stability, resulting in greater distance and overall performance.
910D2 12° DRIVER: The basis for integrating a loft of 12 degrees into the design of the new 910D2 driver head was established after testing revealed that significantly greater carry distance for ball speeds of 130 mph and lower are achieved with 12° of loft, but also, that carry distance gains become negligible for this target player range as loft exceeds 13°. With the SureFit hosel, the 910D2 12° head can be adjusted down to 11.25° and up to 13.5°, ideally accommodating the particular launch variations across the entire range of the 110-130 mph ball speed group.
910F 21° FAIRWAY METAL AND 910H 27° HYBRID: Much like the new 910D2 12° driver, the higher lofts of the new 910F 21° fairway metal and 910H 27° hybrid models generate higher launch and increased spin that offers a number of benefits for moderate to lower swing speed players. First, both the 910F 21° and 910H 27° offer more stable ball flight compared to long irons, resulting in improved consistency and predictable ball flight. Second, these additional models offer more options and greater flexibility regarding set composition. With the two new models, better distance gapping can be achieved, evenly bridging the irons to the driver. Third, the higher launch and spin of the 910F 21° and 910H 27° also results in steeper angles of descent for shots hit with either club. This results in greater stopping power for better control into the green.
For most moderate speed players, the 910F 21° fairway metal launches the ball slightly higher and imparts 430 more rpm of backspin when compared to the 910F 19°. In addition, the 910F 21° generates one mph more ball speed, launches the ball a degree higher, and imparts 720 more rpm of backspin compared to the 910H 21° hybrid. The result for players in the 110-130 mph ball speed range is a higher flight that carries further than with a hybrid and lands at a steeper descent angle, a distinct advantage in holding greens with approach shots.
The 910H 27° hybrid offers similar advantages, serving as a valuable replacement to a 4 or 5-iron by generating greater ball speed, higher launch, and imparting approximately 815 more rpm in backspin. The result is better distance gapping. For example, in the case of a player with 130 mph ball speed, the carry distance between their 7-iron and 6-iron is 8.3 yards but the carry distance between their 6-iron and 5-iron drops to 5.5 yards. Replacing the 5-iron with a 910H 27° widens that gap to a much more playable carry distance difference of 7.5 yards. For a player with a ball speed of 115 mph, the results are even more dramatic. While the carry distance between their 7-iron and 6-iron is 6.0 yards, the carry distance between their 6-iron and 5-iron drops to a nearly insignificant 3.5 yards. Replacing the player’s 5-iron with a 910H 27° widens that gap to more than 7 yards, eliminating redundancy in the set.
TITLEIST BASSARA W SHAFTS: The shaft is the engine of the golf club and to further address the needs of players with more moderate ball speed or players that prefer a lighter overall weight, Titleist has expanded its shaft options to include an exclusive family of new high performance Mitsubishi shafts. The Bassara W for Titleist is an ultra-lightweight shaft that utilizes specific speed enhancing technology, a graphite laminate composition with a special bend profile that is reinforced with elastic titanium nickel wire. This super elastic construction allows the shaft to bend easily to store maximum energy for the smooth-swinging target player, but also recover quickly to its original shape. This quick recovery means that the shaft undergoes less deformation during the swing, resulting in more efficient transfer of power during loading and unloading of the shaft as well as greater consistency and tighter shot dispersion.
The Titleist Bassara W driver shaft weighs 50 grams, 11 grams less than the next lightest shaft in the Titleist matrix, the Diamana ‘ilima 61. Compared to the ‘ilima, the Titleist Bassara W generated more ball speed for the 110-130 mph player producing an average 2-yard distance gain, while also delivering a soft, solid feel and stable flight. Similar results were recorded for the 55g Titleist Bassara W fairway shaft and 60g Titleist Bassara W hybrid shaft. All three shaft models are available in five different flexes (ranging from L to X) with progressive torque ratings by flex.
PLAYER BENEFITS: The expansion of products in the 910 metals line represents a substantial competitive advantage for players with ball speeds under 130 mph. With the new 910D2 12° driver, 910F 21° fairway metal and 910H 27° hybrid, moderate swing speed players now have at their disposal a full line of high performance metals, all designed and engineered to maximize performance for their specific swing and ball flight characteristics.
“We understand that serious golfers come in all shapes and sizes,” said Dan Stone, Vice President of Research & Development, Titleist Golf Clubs. “The new options available within the 910 metals line afford us the ability to properly fit and equip any player, regardless of swing speed or shaft load profile. With our new shafts and the broadest selection of metal lofts that Titleist has ever offered, we now have the flexibility to put the right 14 clubs in the bag for anyone. The only requirement is that you are serious about your game and you want to get the most out of your equipment.”
PRICE AND AVAILABILITY: The new 910D2 12° driver, 910F 21° fairway metal and 910H 27° hybrid are in golf shops now. The 910D2 12° carries a suggested retail price of $499 (MAP: $399), while the 910F 21° is $279 (MAP: $249), and the 910H 27° is $259 (MAP: $229). For more information about the family of Titleist 910 drivers, fairway metals and hybrids, shaft matrices and performance comparisons, please visit Titleist.com.
910D2 12° Driver Specifications
• Head volume: 460cc
• Lofts: 12° RH & LH, adjustable from 11.25° to 13.5°
• Stock grip: Titleist Tour Velvet 360 degree rubber
910D2 Standard Shafts
• Titleist Bassara W 50, Titleist Bassara W 40 L flex
• Titleist Diamana 'ahina 72 (White), Titleist Diamana Kai'li 65 (Blue), Titleist Diamana 'ilima 61 (Red)
• Aldila RIP 60, Project X Tour Issue Graphite, 83 additional custom shafts also available
910F 21° Fairway Metal Specifications
• Compostion: 17-4 Stainless Steel body with a 455 Carpenter Steel face insert
• Lofts: 21° RH & LH, adjustable from 20.25° to 22.5°
• Stock grip: Titleist Tour Velvet 360 degree rubber
910F Standard Shafts
• Titleist Bassara W 55, Titleist Bassara W 45 L flex
• Titleist Diamana 'ahina 82 (White), Titleist Diamana Kai'li 75 (Blue), Titleist Diamana 'ilima 71 (Red)
• Project X Tour Issue X8 Graphite, 83 additional custom shafts also available
910H 27° Hybrid Specifications
• Composition: 17-4 Stainless Steel body with a 455 Carpenter Steel face insert
• Lofts: 27° RH & LH, adjustable from 26.25° to 28.5°
• Stock grip: Titleist Tour Velvet 360 degree rubber
910H Standard Shafts
• Titleist Bassara W Hyb 60, Titleist Bassara W Hyb 50 L flex
• Titleist Diamana 'ahina 90 Hyb (White), Kai'li 80 Hyb (Blue), 'ilima 71 (Red)
• 23 additional custom shafts also available
Each 910D2 12° includes:
Each 910F 21° and 910H 27° includes:
SureFit Tour Wrench Kit Available for Purchase ($20 MSRP), includes:
SureFit Tour Weight Kit Available for Purchase ($50 MSRP), includes:
Titleist and FootJoy comprise the major golf brands of the Acushnet Company. For more information, please contact Joe Gomes, Director of Communications, Acushnet Company (508.979.3211) or email@example.com.
Posted: December 6, 2011
Another stomach-turning, six-round session of PGA Tour Q-School is in the books, with Pro V1x loyalist Richard H. Lee the most likely poster boy from this year's graduating class.Lee, a former All-American at the University of Washington, played his final five holes in 5-under-par Sunday afternoon at PGA West, rolling his Pro V1x golf ball in for birdies on Nos. 17 and 18 to secure his 2012 PGA Tour card by a shot.On 18, Lee (pictured, inset) hit his approach from 142 yards directly into the blaring sun, toward a green guarded by both water and bunkers. He blocked the rays with his right hand as his Pro V1x landed on the front of the green, bounced once and checked up 7 feet from the hole, leaving him just two putts from one of the best jobs in golf. He only needed one.Such dramatics are a constant every year at Q-School. As are Titleist equipment players at the top of the leader board.Twenty of the 27 players that earned 2012 PGA Tour cards trusted Titleist golf balls for their success, including Q-School medalist and Pro V1x loyalist Brendan Todd, who closed with a 4-under 68 to shoot a six-round total of 17-under 415.Titleist Brand Ambassadors Bobby Gates (T-3), Seung-yul Noh (T-3), Jarrod Lyle (T-5), Will Claxton (T-18) and Mark Anderson (T-24) all earned full playing privileges next season trusting Pro V1x golf balls, Titleist 910 drivers and fairways metals, 712 Series irons, Vokey Design Spin Milled wedges and Scotty Cameron putters.At 20 years old, Noh (pictured above) was the youngest qualifier but certainly not the least accomplished, having already won the European Tour and registered top-30 finishes in the 2011 U.S. Open and Open Championship. He will join Claxton and Anderson as rookies on the 2012 PGA Tour.As for victory celebrations, look to Lyle and fellow Pro V1x loyalist Vaughn Taylor, each of whom tied for fifth to earn their return trips to the PGA Tour.Lyle is getting married Saturday in Australia. Taylor's scheduled to tie the knot Saturday in the Bahamas.Of the 173 players at the final stage, 121 played a Titleist golf ball, more than seven times the nearest competitor with 16. Titleist was also No. 1 in Iron Sets (49), Putters (53) and Sand, Lob and Approach Wedges (150).Here's a closer look at the Titleist equipment used by the Titleist
Brand Ambassadors and golf ball loyalists in earning their 2012 PGA Tour
card (listed by finish at Q-School):• Pro V1 players: T-5. Vaughn Taylor; T-18. Scott Dunlap; T-27*. Nathan Green.• Pro V1x players: 1. Brendon Todd; T-5. Tommy Biershenk; T-8. Bob Estes; T-13. Roberto Castro, Jeff Maggert, Harris English; T-18. Patrick Sheehan; T-18. Greg Owen, Daniel Summerhays, Edward Loar; T-24. Richard H. Lee.T-3. Seung-yul Noh Ball: Titleist Pro V1xDriver: Titleist 910D3 9.5 (Graphite Design Tour AD EV 7)Fairway: Titleist 910Fd 13.5 (Mitsubishi Fubuki 83)Iron: Titleist AP2 (712 Series) 3-4 (True Temper Project X)Irons: Titleist MB (712 Series) 5-9 (True Temper Project X)Wedges: Vokey Design Spin Milled SM4 48º, 54º, 60º (True Temper Project X)Putter: Scotty Cameron Califorina Del MarT-3. Bobby Gates Ball: Titleist Pro V1xDriver: Titleist 910D3 9.5 (Mitsubishi Diamana 'ahina 60)Fairway: Titleist 910F 13.5 (Mitsubishi Diamana 'kaili 80)Hybrid: Titleist 910H 18.0 (Mitsubishi Diamana 'ahina 90)Iron: Titleist CB (712 Series) 3 (True Temper Project X)Irons: Titleist MB (712 Series) 4-9 (True Temper Project X)Wedges: Vokey Design Spin Milled SM4 48º, 54º, 58º (True Temper Project X)Putter: Scotty Cameron Kombi LongT-5. Jarrod LyleBall: Titleist Pro V1xDriver: Titleist 910D3 8.5 (Mitsubishi Diamana 'ahina 60)Fairway: Titleist 909F2 13.5 (Mitsubishi Diamana White)Iron: Titleist AP2 (712 Series) 3-5 (NS Pro Prototype)Irons: Titleist MB (712 Series) 6-9 (NS Pro Prototype)Wedges: Vokey Design Spin Milled SM4 48º, 56º, TVD60º (True Temper Dynamic Gold)Putter: Scotty Cameron NewportT-18. Will Claxton Ball: Titleist Pro V1xDriver: Titleist 910D3 10.5 (Fujikura Motore Speeder 6.0)Fairway: Titleist 910F 15.0 (UST Mayima Axiv Core 79)Irons: Titleist MB (712 Series) 4-PW (True Temper Project X)Wedges: Vokey Design Spin Milled 52º, 58º (True Temper Project X)Putter: Scotty Cameron KombiT-24. Mark Anderson Ball: Titleist Pro V1xDriver: Titleist 910D3 8.5º (UST Mayima Pro Force 76)Fairway metal: Titleist 910Fd 15º (Aldila VooDoo XVS8)Hybrid: Titleist 910H 19º (Aldila VooDoo XVS9)Irons: Titleist AP2 (712 Series) 4-PW (True Temper Dynamic Gold)Wedges: Vokey Design Spin Milled SM4 52º, 58º & 62º (True Temper Dynamic Gold S400)Putter: Scotty Cameron Kombi Long*One other competitor that tied for 27th also played a Titleist Pro V1 golf ball.
Posted: December 5, 2011
Titleist Brand Ambassador Rory McIlroy closed out the UBS Hong Kong Open with a new Vokey Design SM4 wedge in his hands and a wider-than-usual smile on his face.Standing in a greenside bunker on the 18th hole at Hong Kong GC Sunday afternoon, McIlroy used his new Vokey Design SM4 60•04º wedge to splash his Pro V1x golf ball out of the sand, on a direct line toward the pin.Seconds later, his Pro V1x dropped into the hole for birdie, confirming a come-from-behind, two-shot victory in what McIlroy regards as one of his favorite events.“I just hit a perfect bunker shot, and once it landed on the green, it never looked anywhere else and I think you could see how much that meant to me,” said McIlroy, one of four Titleist golf ball players to record victories last weekend across the worldwide professional tours. Titleist golf ball players have now combined for 173 wins across the
worldwide professional tours in 2011, more than six times the nearest
competitor with 27 and more than all competitors combined.“When the ball went in the hole, I think that's the most excited I've maybe ever been on a golf course...," he said. "This is definitely one of my favorite tournaments. To be able to win it is fantastic and I couldn't be happier.” It marked the second victory for McIlroy since adding new Titleist MB (712 Series) irons and Vokey Design SM4 wedges to his bag following a fitting session at the Alfred Dunhill Links Championship in October.McIlroy, who also won the Shanghai Masters in early November, closed with a bogey-free 6-under 65 to finish at 12-under 268, two strokes clear of Pro V1x loyalist Gregory Havret.For the week, McIlroy led the field in Greens in Regulation at 80.6 percent."To come from behind, and to draw level after nine holes and then to play very solid golf on the back nine and be able to close it out, it's something I probably haven't done before," said McIlroy, who started the day three strokes behind the leaders."Yeah, it was a different win, but it would be nice to be walking up the last with a four?shot lead every time, but that's just not going to happen. It was nice to finish it off like this."McIlroy was one of 83 players in the field that relied on Titleist golf balls for their success, nearly four times the nearest competitor with 21 and more than all other golf balls combined.Here's a closer look at Rory McIlroy's Titleist equipment:Ball: Titleist Pro V1x?Driver: Titleist 910D2 8.5º, C•2 SureFit Tour hosel setting (Fujikura Rombax 7V05)?Fairway metals: Titleist 906F2 13º & 18º (Fujikura Pro95)?Irons: Titleist 712 MB 3-9 (Project X Rifle 7.0)Wedges: Vokey Design Spin Milled SM4 46•07º, 54•08º, 60•04º (Project X Rifle 6.5)?Putter: Scotty Cameron GSS prototype• SUNSHINE TOUR: Pro V1x loyalist Lee Westwood successfully defended his title at the Nedbank Golf Challenge in South Africa, breaking a course record in the process.Westwood's 10-under 62 in Round 3 at Sun City gave him a commanding seven-shot lead heading into Sunday's final round.He closed with a steady 1-over 73 for a 15-under 273 total and two-shot victory, the 36th worldwide victory of his career and third of 2011. Westwood also triumphed at the European Tour's Ballantine's Championship in May and claimed the title at the Asian Tour's Indonesian Masters in April."Today wasn't going to be easy, going out with such a big lead," Westwood said. "When you've got a big lead you're never sure how to play. I tried to just break it down into fairways and greens. That wasn't possible all the time but I didn't make any silly mistakes out there."Titleist Brand Ambassador Robert Karlsson (Pro V1x) finished second at 13-under 275, while Titleist Brand Ambassador Jason Dufner (Pro V1) shared third at 11-under 277. Titleist Brand Ambassador Kyung-tae Kim (Pro V1x) finished solo-fifth at 8-under 280.• JAPAN TOUR: Pro V1 loyalist Hiroyuki Fujita made it back-to-back wins at the Golf Nippon Series JT Cup, claiming victory on the second hole of a playoff with Pro V1x loyalist Toru Taniguchi.Fujita closed with a tournament-best 6-under 64 that included two eagle putts exceeding 50 feet. He finish the weather-shortened event at 6-under 200. Taniguchi shot a final-round 65 to get into the playoff.Last year, Fujita rolled his Pro V1 golf ball in for eagle on the 17th hole to secure a one-shot victory.Fujita now has 11 career wins on the Japan Tour.Titleist was the top choice in golf balls at the limited field event with 14.
Titleist was also first in drivers (T-6); hybrids (33); iron sets (T-6); and sand, lob and approach wedges (28).• AUSTRALASIAN TOUR: Pro V1x loyalist Brad Kennedy closed out a wire-to-wire victory at the New Zealand Open, rolling in a 30-foot putt for birdie on the first hole of a sudden-death playoff. Kennedy, who finished 29th this season on the Japan Tour money list, posted rounds of 68-71-68-74 for a 7-under 281 total and his second Australasian Tour victory in 14 months."I've never gone wire to wire. Most of my good finishes have been coming from behind, so it was a little bit of a different feeling," he said. "But I just kept doing what I needed to do. I stayed fairly aggressive all through the day."Kennedy was one of 10 Titleist golf ball players to finish in the top 10 on the final leader board. In total, 100 players trusted Titleist golf balls for their success at the New Zealand Open, more than three times the nearest competitor with 33 and more than all competitors combined.