Robert Rock stonewalled one of golf's strongest fields at the Abu Dhabi Golf Championship this weekend, trusting a Titleist Pro V1x golf ball to the biggest win of his career.

Rock closed with a 2-under 70 at Abu Dhabi Golf Club for a 13-under 275 total to lead a 1-2 finish for Titleist golf ball players. Titleist Brand Ambassador Rory McIlroy (Pro V1x) finished one shot back after a final-round 69.

Seventy-three players at Abu Dhabi relied on Pro V1 and Pro V1x golf balls for their success, more than three times the nearest competitor with 20 and more than all competitors combined.

 Over the first month of 2012, a total of 803 players teed up Titleist golf balls in competitions across the worldwide professional tours, more than six times the nearest competitor with 120 and more than all other golf balls combined.

"I really can't believe I have done that today," said Rock, 34, who earned his first European Tour win at last season's Italian Open.

Rock's breakthrough performance featured a third-round 66 in which he rolled his Pro V1x golf ball in for birdie five times on the back nine to move into a tie for the lead heading into Round 4.

He hit 78 percent of greens in regulation for the week, showing off the steady hand that helped him hold off an elite group of challengers down the stretch Sunday.

Rock's victory rocketed him up the Official World Golf Rankings, from 117th to 55th. It also earned him spots in a pair of World Golf Championships events.

• PGA TOUR: Five Titleist Brand Ambassadors earned top-10 finished at the Farmers Insurance Open, including runner-up Kyle Stanley (Pro V1x).

Stanley, 24, turned in his strongest performance as a professional, finishing the week at Torrey Pines at 16-under 272. He led the field in Birdies (25) and Putts Per Green in Regulation (1.632). He also finished second in Driving Distance (314.4 yards) and was third in Greens in Regulation (79.2 percent).

Titleist Brand Ambassadors Bill Haas (Pro V1x /T-4), Cameron Tringale (Pro V1x /T-4), Jimmy Walker (Pro V1 /T-8) and Martin Flores (Pro V1x /T-8) also finished in the top 10. Pro V1x loyalist Hunter Mahan and PGA Tour rookie John Huh (Pro V1) tied for sixth.

A total of 104 players trusted Titleist golf balls at the Farmers Insurance Open, more than six times the nearest competitor and more than all competitors combined.

Titleist was also No. 1 in iron sets (T-39); sand, lob and approach wedges (126); and putters (62).

Master Craftsman Bob Vokey and Vokey Marketing Manager Dave Neville have had a busy few days at the 2012 PGA Merchandise show, speaking with golfers, golf media and PGA Professionals about the new SM4 wedges, WedgeWorks Exclusives lineup and Vokey Store items.

For those of you who couldn't make to Orlando, Fla., this week, Bob and Dave also got together with Team Titleist's Eric Soderstrom to film a video tour, which you can watch in the above video.

The 2012 PGA Merchandise Show is officially under way here in Orlando, Fla., and the floor is already buzzing with excitement.

Late last night, we popped into the Orange County Convention Center to get a sneak peek of the Titleist booth before the crowds arrived.

In the above video, join Team Titleist's Eric Soderstrom as he takes you on a quick tour of our new booth, featuring the newest additions to the Titleist golf ball family.

With the sun dropping fast in the desert, Mark Wilson rolled his Pro V1x golf ball in for birdie on the final hole Sunday at the Humana Challenge to extend Titleist's win streak to start the 2012 PGA Tour season.

 On a chilly evening at PGA West, Wilson closed with a 3-under 69 for a 24-under 264 total and two-shot victory over Robert Garrigus (Pro V1), John Mallinger (Pro V1x) and Johnson Wagner (Pro V1x), winner of last week's Sony Open in Hawaii.

Pro V1x players have now won the PGA Tour's first three events of 2012, beginning with Titleist Brand Ambassador Steve Stricker's season-opening victory at the Hyundai Tournament of Champions.

in 2011, Titleist Pro V1 and Pro V1x players won 33 of 44 PGA Tour events played, including a pair of early-season wins for Wilson (Sony Open, Phoenix Open).

Sunday's victory was the fifth of Wilson's career, not to mention the coldest.

 "I played in short sleeves all day I didn't want to put my sweater on the last hole," Wilson said. "That's why I was blowing on my hands to get them warm enough to get that last hole in."

He already had the hot hand, of course, hitting over 80 percent of his greens in regulation Sunday and playing his last 8 holes in 4 under, including a hole-out from the bunker for birdie on No. 12 and the clinching putt on the 18th.

Wilson topped a leader board that featured 10 Titleist golf ball loyalists among the top 11: Wilson, Garrigus, Mallinger, Wagner, Jeff Maggert (Pro V1x), John Senden (Pro V1), David Toms (Pro V1), Ben Crane (Pro V1x), Bobby Gates (Pro V1x) and Zach Johnson (Pro V1x).

A total of 99 players in the field relied on Titleist golf balls for their success, more than seven times the nearest competitor with 14 and more than all competitors combined.

Titleist was also No. 1 in iron sets (41); sand, lob and approach wedges (123); and putters (57).

• CHAMPIONS TOUR: Dan Forsman captured the season-opening Mitsubishi Electric Championship in Hawaii, trusting a Pro V1x golf ball to

Forsman, who led the field in Greens in Regulation (81.5 percent) and finished T-4 in Driving Accuracy (81 percent) finished the three rounds at Hualalai Resort at 15-under 201, two shots ahead of Jay Don Blake (Pro V1x).

The win marked the third victory of Forsman's Champions Tour career.

"On the 18th green I couldn't even speak," Forsman told PGATour.com. "I am really humbled to top this field of guys I've admired and competed with all my professional life. The chance to be on top of a distinguished group of players like this is something I'll always cherish. You've got to be blessed to have opportunities like this and I feel like I am."

• EUROPEAN TOUR: Titleist was the No. 1 golf ball of choice at the Volvo Golf Champions event with 17 players, more than two times the nearest competitor with eight and more than all other golf balls combined.

The inaugural Humana Challenge is under way and the score board is lighting up as many of the world's best golfers take it low at PGA West.

 Considering the opening-round scores, fans should expect another birdie bonanza in the desert, with the majority of players picking Pro V1 and Pro V1x golf balls out of the cups.

A total of 99 players in this week's field are playing Titleist golf balls, more than seven times the nearest competitor with 14 and more than all competitors combined.

Titleist is also No. 1 in iron sets (41); sand, lob and approach wedges (123); and putters (57).

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