After a short break, Titleist Brand Ambassador Rory McIlroy gets back in the swing of things this week at the Wells Fargo Championship, the site of his first PGA Tour victory in 2010. (As you may remember, Rory rolled his Pro V1x golf ball in for eight birdies and one eagle that Sunday at Quail Hollow Country Club, posting a 10-under 62 to win by four shots.)

Rory checked in with Team Titleist Tuesday on the Quail Hollow range to talk about his upcoming schedule, from this week to next month's U.S. Open at Olympic Club.

Click on the video above to get the full update from Rory.

Master Craftsman Bob Vokey spends several weeks each year on the PGA Tour, working with the game's best players, studying various shots and swings, gathering feedback and taking notes, all the while making sure players are dialed in to their Vokey Design Spin Milled wedges

"I've got the best R&D department in the world – the PGA Tour," he says.

Last week, Bob was in the Big Easy for the Zurich Classic of New Orleans. As usual, he spent most of his time bouncing back-and-forth between the Titleist Tour Van and the TPC Louisiana practice areas, often reaching into his back pocket for his pen and trusty notebook to take notes.

On Tuesday, Bob let Team Titleist tag along from sunrise to sunset to see what a day on Tour is like for "The Voke" ...

6:00 a.m.: Early wake-up call.

6:48: Quick stop at Starbucks to get the day started.

7:01: In the rental car. Next stop: TPC Louisiana.

8:05: First order of the day: Hand grinding a wide-sole 264.04 for a longtime Vokey loyalist.

9:10: Wedge fitting for Zurich Classic competitor David Byrne, winner of Golf Channel's "Big Break: Indian Wells."


10:20: David's new wedges are ready: Vokey Design SM4 52•08º, 56•11º and 60•07º with some pink-and-white custom snow stamping.

10:34: Back on the grinders, making a small tweak to Titleist Brand Ambassador John Peterson's SM4 60•10º.

11:15: Hanging out with some of the younger members of Vokey Nation. Say cheese!

12:30 p.m.: Lunch time. A special New Orleans treat on the range this week: Fresh-shucked oysters and crawfish from Acme Oyster Co. Mmmmm.

 11:47: The Voke puts his signature on a special prize for an upcoming Team Titleist sweepstakes. (Stay tuned!)

2:05: Bzzzzz. Bzzzzz. The BlackBerry is buzzing. Bob checks in with the Vokey R&D team back in Carlsbad on an upcoming WedgeWorks project.

2:46: Taking a first look at the new Vokey Design 2012 Titleist Tour Bag, just delivered to the Titleist Tour Van.

3:29: Pro V1x loyalist Sunghoon Kang picks Bob's brain about alternative bounce options on the new SM4 wedges.

4:16: Back to the range. Titleist Brand Ambassador Seung-yul Noh is curious about the sole widths of Vokey lob wedge grinds.

5:45: Wrapping up some final re-grips in the van with Vokey Tour Rep Aaron Dill.

6:00: That's a wrap! Back to the hotel.

7:05: Dinner with Dill and the Tour Team. Cheers!

Have you read the latest issue of Score Golf Magazine?  You may have noticed the latest Titleist Ad featuring Doug Rankin, Head Professional at the prestigious Toronto Golf Club.  If you haven't already done so, pick up the Spring issue and check it out. 

Here is a Q&A with Doug, discussing his path to becoming a golf professional, the importance of mentorship and his advise for younger amateurs and aspiring golf professionals.

How and When did you decide that you wanted to become a Golf Professional?
I started cleaning clubs at the Sarnia Golf Club as a 13 year old and by the time I was 16, I was working in the Pro Shop and absolutely loved dealing with the members who were there to enjoy the game.  I was hooked on the thought of being in the business of golf and pursued a University degree program that allowed me to go to school and intern in the business.

Who were your mentors as you progressed in the golf industry?
I had some great opportunities in my apprentice years.  Clearly, Warren Crosbie was a great mentor.  While at Bayview, Mr. George Clifton was a hero to me and taught me a lot about the game.  I'm forever grateful to Pro's Neil Armstrong, Peter Boyce and Bill Walsh for getting me started and headed in the right direction.

Is there one experience with a mentor that you continue to think about and draw upon today?
So many great experiences throughout the years, I guess everyone found a way to emphasize the thought of "enjoy and respect the game and always work on improving professional skills along the way". 

Do you have any advice for younger amateurs and golf professional aspiring to progress within the industry?
The main thought is to love the game and the respect the people who play and work in the industry.  There are so many incredibly smart, successful people in golf and it amazes me how keen the leaders are to share their experiences and knowledge, whether it's teaching or merchandising, organizing events, etc.  So search out some of the leaders in our industry and ask questions, go to seminars, get involved in the business of golf!  The golf business is so enjoyable but it's hard work.  Young people have to come into the business willing and prepared to "roll up their sleeves" and work long hours to be successful.

What makes Toronto Golf Club such a special place?
The Toronto Golf Club is steeped in history and tradition and it's really considered the "epicentre" for the game within the Canadian PGA. Mr. George Cumming was the Head Professional at the Club from 1900 when he came over from Scotland until 1950 when he retired.  We've only had five Head Golf Professionals in the Club's history, which dates back to 1876. There's a board of past Professionals and former Assistants on the wall in the teaching area and it's a "who's who" of great Professionals in our industry, dating back to the early 1900's. The members of the Club respect and honour the game and they treat the Professionals and staff with the greatest respect.  Toronto Golf Club is an H.S. Colt golf course and it's a masterpiece.  It's important that people know about Colt's architectural genius.  It's that good!

With a challenging Canadian climate, how important has the indoor golf academy become to your members?
Having the indoor facility has proven to be a great asset for the Club.  It allows our qualified CPGA Professionals to work with our keen members throughout the off-season and with the help of some terrific teaching software, launch monitors and fitting carts, we can really get some great results once the green grass season begins.  We rarely sell a single golf club without doing a proper fitting, so the indoor facility allows us to work with the member to insure the proper specs are built into their new Titleist 910 driver or AP2 irons, for example.

Titleist Brand Ambassador Ben Curtis’
win last week at the Valero Texas Open was the first on the PGA Tour by a player using a full set of Titleist AP1 irons. AP1 irons are the most forgiving model in the Titleist irons lineup, with key improvements in the latest generation (712 Series) adding forgiveness without sacrificing shot control.

 AP1 irons are more forgiving because of their efficient, high MOI design that utilizes a high density tungsten sole weight inside the lower cavity of the stainless steel body. The use of pure tungsten (17 g/cc) allows for a more optimum weight distribution, increasing MOI while maintaining the blade length. This translates to more consistent ball speed over a wider area of the clubface for improved distance control with the same workability as prior generation AP1 irons.

"For me it's all about performance, what are my misses like?" says Curtis, who ranked first in Greens in Regulation at the Valero Texas Open. "The AP1s are more forgiving so they give you a little more room for error."

Appearance improvements to the AP1 irons include a new beveled topline and smoother hosel blend for a traditional shape with a more precise address profile. The AP1 irons also feature progressive blade lengths throughout the set for a confidence-inspiring look in the longer irons and increased playability in the shorter irons.

For more information about the technology behind the AP1 irons, be sure to check out the above video.  And to advance your game with the new AP1 irons, please visit an authorized Titleist fitting partner.

This week marks the fifth anniversary of Titleist Brand Ambassador Zach Johnson's trip to Butler Cabin to accept the green jacket as 2007 Masters champion.

Trusting a Pro V1x golf ball and bag of Titleist equipment, Zach birdied three of his final six holes that Sunday at a gusty Augusta National for a closing 3-under 69 and two-shot victory over some of golf's biggest names.

Later that evening in the Masters media center, Zach delivered what would become one of the Masters' more memorable lines: "I'm Zach Johnson from Cedar Rapids, Iowa. That's about it. I'm a normal guy."

Team Titleist recently caught up with the "normal guy" to talk about his extraordinary feat and the confidence he had in his golf ball and equipment coming down the stretch on golf's most pressure-packed day – especially on his second shot into No. 11, which players in a recent Sports Illustrated survey ranked as the "hardest shot' at Augusta National.

Check it out in the above video.

1 2 3
5 6