Performance is the 2013 Titleist Pro V1 and Pro V1x. The team has been hard at work and we are happy to introduce you to the new 2013 Pro V1 and Pro V1x golf balls.

Driven by the pursuit of superior performance, the Titleist team of golf ball R&D experts has been able to deliver even more distance, softer feel and longer lasting durability in the 2013 Pro V1 and Pro V1x models through new core and cover technologies.

Here's a quick look at what's new for 2013...

• The 2013 Pro V1 provides even softer feel, making it the softest Pro V1 yet. Golfers will also benefit from the Pro V1’s longer distance due to lower driver and long game spin, and a shallower angle of descent that produces more roll.
  
  
• The 2013 Pro V1x delivers even more distance and more consistent performance with its deep downrange peak trajectory, tight ball flight and outstanding spin control.
  
  
• Both new models feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish. 
  
  
• The new Pro V1 and Pro V1x also maintain their outstanding Drop-and-Stop control, providing all golfers with the proven short-game scoring performance that contributes to shooting lower scores.
  
  

Available in golf shops beginning Jan. 25, 2013, new Pro V1 and Pro V1x are manufactured to exacting standards in Titleist’s own world-class facilities. As a result, every Pro V1 and Pro V1x golf ball performs consistently for every golfer, every round and on every type of shot.

Check out the slideshow below for a closer look, watch the video above and click here (http://www.titleist.com/pro-v1/) for even more information on the new Pro V1 and Pro V1x.