For the final west coast stop on the PGA Tour this winter, Team Titleist has moved down California Interstate 5 from the Monterey Peninsula to Los Angeles for the Northern Trust Open at Riviera Country Club.

In a town where the stars normally shine bright on the silver screen, this week Titleist Brand Ambassador Bill Haas will defend his 2012 Northern Trust victory while other players like Titleist Brand Ambassador Adam Scott and John Merrick compete for the top spot on the leaderboard.

The majority of players at Riviera know performance is the Titleist Pro V1 and Pro V1x. Titleist is the overwhelming top choice in golf balls at the Northern Trust Open with 92 of the players in the field of 144 relying upon a Pro V1 or Pro V1x, nearly five times the nearest competitor with 19, and more than all competitors combined. 

Scott is one of 63 who will be relying upon a new 2013 Pro V1 (15) or Pro V1x (48) golf ball this week.

Titleist was also the favorite in the sand, lob and approach wedge (135) and putter (53) categories.

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LPGA TOUR: 2013 ISPS HANDA AUSTRALIAN WOMEN'S OPEN

For the first official event of the 2013 LPGA season, Australia and Royal Canberra Golf Club is playing host to the 2013 ISPS Handa Australian Women's Open.

An overwhelming majority of players at Royal Canberra know that performance is Titleist Pro V1 and Pro V1x. Titleist is the top choice in golf balls at the ISPS HANDA AUSTRALIAN WOMEN'S OPEN with 105 of the players in the field of 157 relying upon a Pro V1 or Pro V1x, more than 10 times the nearest competitor with 10, and more than all competitors combined.

Pro V1x Loyalist Yani Tseng and Pro V1 loyalist Ji-Yai Shin lead a group of 84 professionals who will be relying upon a new 2013 Pro V1 (51) or Pro V1x (33) golf ball this week.

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Click on the image above to open the slideshow and go on the range and inside the ropes with Team Titleist to check out the photographs of what players like Titleist Brand Ambassador Jimmy Walker, Pro V1x loyalist Luke Donald have been up to this week at Riviera Country Club and Royal Canberra Country Club.

Here at Titleist, we believe performance is for every player, every round, every shot.

More than 45,000 golfers around the world participated in the R&D testing process for the new 2013 Pro V1 and Pro V1x, each golfer receiving prototype golf balls and having the opportunity to report their feedback through Team Titleist.

So we hit the road and met up with some Team Titleist members in California, Florida and Virginia to capture some of their initial reactions as they got to take the new golf balls out for a test drive.

A few TT members even made the final cut for the television vignette which you can watch here.

PGA Professional Barry Evans (Berry Hills Country Club, Charleston, WV) found the new Pro V1 and Pro V1x to be another step forward for the #1 ball in golf.

“It's hard to improve on something that is the best on the market. Knowing Titleist, they've tweaked it to make it that much better.”

Duncan found the improved performance of his new Pro V1 into greens to be a confidence builder: “It allows me to be a little bit more aggressive and trust my golf swing a little bit more.”

Dan B. was impressed by the feel and control of his new Pro V1 on his scoring shots: "It will just allow me to be a better all around player. Because it's something I can trust."

Brian particularly enjoyed the improved durability of his new Pro V1x: “The cover is extremely durable. I hit wedge shots, and hit spinners, and had the golf ball hold up 18 holes. That's fantastic.”

To hear more and see some of your fellow Team Titleist members and a few PGA Professionals, check out the video above.

#TeamTitleist

Tour validation continues for the New 2013 Titleist Pro V1 and Pro V1x, as Titleist golf balls were relied on by more than 300 players on the three professional tours competing worldwide this weekend.

At the AT&T National Pro-Am at Pebble Beach, three of the top five finishers relied upon Titleist golf balls for their success, including Titleist Brand Ambassador Jimmy Walker (New 2013 Pro V1) and Titleist golf ball loyalist James Hahn (Pro V1x). On the Champions Tour, the winner trusted the New 2013 Pro V1x golf ball for the first time in competition and won his first-ever event at the Allianz Championship in Florida. Finally on the European Tour, Titleist Brand Ambassadors George Coetzee (New 2013 Pro V1x) tied for third place at the Joburg Open in South Africa, marking his fourth consecutive top-10 finish.

Let’s get to the Team Titleist weekend wrap-up…

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PGA TOUR: 2013 AT&T NATIONAL PRO-AM

Titleist was the top choice in golf balls (102), sand, lob and approach wedge (128) and putters (56) among the field of 156 at the AT&T National Pro-Am. In fact, Titleist golf balls were played by more than four times the nearest competitor with 23. A total of 60 players at the event relied upon the New 2013 Pro V1 (9) or New 2013 Pro V1x (51) that began shipping to golf shops worldwide earlier this month.

Three of the top five finishers at the event relied upon Titleist golf balls for their success, including Titleist Brand Ambassador Jimmy Walker (New 2013 Pro V1) and Titleist golf ball loyalist James Hahn (Pro V1x).

The T3 finish at Pebble Beach was the best of the year for Walker, who closed with a bogey-free 66 on Sunday. He has now played in and made the cut at all five full-field events this year, including a previous best finish of T4 at the Farmers Insurance Open. He is scheduled to play again in next week’s Northern Trust Open where he finished T4 a year ago, two strokes out of a three-way playoff which was won by fellow Titleist Brand Ambassador Bill Haas.

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CHAMPIONS TOUR: 2013 ALLIANZ CHAMPIONSHIP

Winner: Titleist Pro V1x golf ball loyalist

Titleist was the top choice in golf balls (59) in the field of 81, more than seven times the nearest competitor with 8.

Tied for second place, two shots back, was Titleist Brand Ambassador Tom Pernice, Jr. and Bernhard Langer (Pro V1), as Titleist golf ball loyalists occupied the first five positions on the leaderboard.

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EUROPEAN TOUR: 2013 JOBURG OPEN

Titleist was the top choice in golf balls (145), irons (71) and (323) among the field of 210 at the Joburg Open in South Africa. In fact, Titleist golf balls were played by more than six times the nearest competitor with 24.

Titleist Brand Ambassadors George Coetzee (New 2013 Pro V1x) and Ricardo Santos (New 2013 Pro V1x) tied for third place with Titleist golf ball loyalist Felipe Aguilar (New 2013 Pro V1x). It marked the second straight third place finish for Aguilar, while Santos matched the winner’s closing 64 for best final round of the day.