A result of focused effort, strategy and performance, an invitation to the Masters is a dream come true for any golfer. A trip down Magnolia Lane, well, it's the most sought drive after in our sport.

There are only two events left to qualify for the first major of 2013, starting with this week's Shell Houston Open. Players are tirelessly working hard to dial in their swings, equipment and strategy to climb the leaderboard in Texas.

But, this week is the same as any other for our Titleist tour staff and R&D teams, walking step for step with our players on the practice facilities to make sure their equipment is performing at its best.

With such a special berth on the line, the majority of players in this week's Shell Houston Open field know that performance is the Titleist Pro V1 and Pro V1x golf ball. 101 players will trust a Titleist golf ball this week, more than 5 times the nearest competitor with 18.

Titleist was also the overwhelming top choice of the field in the irons (42), sand, lob and approach wedge (155) and putter (57) categories.

Enjoy the video above and continue to check back for updated blog posts and highlights of this week's winners across the worldwide professional tours.

Have you visited #MyTitleist? Here's a quick overview: You have two options to take part in MyTitleist photo sharing. (1) Upload your photo directly to the site or (2) use #MyTitleist in a caption of a photo on instagram. Each method will share on the MyTitleist page. For complete rules: http://www.titleist.com/company/mytitleist-challenge-rules.aspx

Be sure to participate in this month's challenge by completing this caption: Performance is...

#TeamTitleist

Get Rewarded for Your Loyalty

Spring is here and as we begin to thaw out, golfers across the country are gearing up for the start of the new season. This year is particularly special, because it marks the first rounds we'll play with the new 2013 Pro V1 and 2013 Pro V1x golf balls. To get the season off on the right foot, we're excited to announce a special offer for our Titleist Pro V1 and Pro V1x loyalists.

To say thank you for trusting your game to Titleist Pro V1 and Pro V1x golf balls, we are currently offering golfers one (1) dozen free with the purchase of three (3) dozen or more Pro V1 or Pro V1x golf balls.*

Golfers who take part in this promotion also have the opportunity to choose one of two customization options for their Pro V1 or Pro V1x orders:

Option #1: Standard Play Numbers with Free Personalization
(Imprint only; logos not available under this promotion).

  • Create a unique message imprinted on the golf ball in up to three lines (maximum 17 characters per line) of block text.
  • Personalization must be the same imprint and ink color. Available ink colors include: Black, blue, red, green and pink.
  • Available in both low numbers (1 to 4) and high numbers (5 to 8).
  • Can also elect to have all play numbers be the same and may pick from numbers 1 to 9 (i.e., all #1, all #5, etc.), Additional fee may apply.
  • All dozens must be the same ball type (Pro V1 or Pro V1x).


Option #2: Double Digit Play Numbers with Personalization

(Please note: An additional fee may apply - for more information, contact your local authorized Titleist golf ball retailer).

  • Create a unique message imprinted on the golf ball in up to three lines (maximum 17 characters per line) of block text.
  • Personalization must be the same imprint and ink color. Available ink colors include: Black, blue, red, green, pink, gold and silver.
  • Available play numbers include 00 and any number from 10-99.
  • All dozens must be the same ball type (Pro V1 or Pro V1x) and have same double digit play number.


Orders can be placed by visiting any authorized Titleist golf ball retailer. To locate an authorized dealer in your area, please visit our golf shop locator at this link.

*This promotion runs from March 29 to April 29, 2013 May 6, 2013 in Canada.  *Offer extended in Canada only!!!

Four different players were winners on four different tours, with one constant: their trust in a Titleist golf ball.

Pro V1 and Pro V1x golf ball loyalists have now combined for 31 wins on the worldwide professional tours, more than five times the nearest competitor with six and more than all competitors combined.

Get to know Titleist Brand Ambassador Kiradech Aphibarnrat, who held off a talented field of competitors to capture his first career European Tour victory at the Maybank Malaysian Open. 

In California, Beatriz Recari and IK Kim trusted their 2013 Pro V1 golf ball to a tie in regulation at the Kia Classic (LPGA). On the second playoff hole, Recari buried a birdie putt from off the green to oust Kim and claim her second career LPGA Tour victory.

Pro V1x loyalists Michael Allen and Edward Loar, with their victories at the Mississippi Gulf Resort Classic (Champions) and the Louisiana Open (Web.Com), completed the weekend sweep for Titleist golf balls on the worldwide tours.

Here’s the Team Titleist weekend wrap-up…

• • •

EUROPEAN: Maybank Malaysian Open

Winner: Titleist Brand Ambassador Kiradech Aphibarnrat (New 2013 Pro V1x golf ball, 913D3 driver, CB irons, Vokey Design SM4 wedges). The 23-year old Thai closed with a 2-under par 70 en route to a 13-under 203 victory total.

Aphibarnrat's victory is the seventh for Titleist golf ball loyalists on the 2013 PGA European Tour, more than three times the nearest competitor, and more than all other golf balls combined through the first 12 events of the season.

EUROPEAN TOUR EQUIPMENT COUNTS: Titleist was the most relied upon golf ball in the field of 156 with 94 players, more than four times the nearest competitor with 22. Titleist was also the top choice in the utility club (39), iron (39), and the sand, lob and approach wedge (130) categories.

• • •

LPGA: Kia Classic

Winner: Pro V1 Loyalist Beatriz Recari

Both Beatriz Recari and IK Kim ended regulation tied for first at 9-under-par 279.  And while the winner may have been in doubt, the winning golf ball was not, both participants relied on a 2013 Pro V1 for their success in regulation. Recari topped Kim for the victory when she putted from off the green for birdie on the second extra hole.  

#1 BALL ON THE LPGA TOUR: Titleist accounted for a tournament-leading 94 golf ball players in the field of 144, more than eight times the nearest competitor with 11.

• • •

CHAMPIONS: Mississippi Gulf Resort Classic

Winner: Pro V1x golf ball loyalist Michael Allen rallied to win his fourth career Champions Tour title.

Allen fired a final round 5-under 67 to vault over a leaderboard loaded with fellow Titleist golf ball loyalists.  In fact, all 11 of the players who finished among the top 10 and ties relied upon Titleist golf balls for their success.

CHAMPIONS TOUR EQUIPMENT COUNTS:  Titleist was the top choice in golf balls in the field of 81 with 60 players, 12 times the nearest competitor with five. Titleist was also the field favorite in the iron (21), sand, lob and approach wedge (63), and putter (19) categories.

• • •

WEB.COM: Louisiana Open

Winner: Pro V1x golf ball loyalist Edward Loar captured his second career Web.com Tour title, closing with a 2-under par 69 en route to a 17-under 267 victory total.

WEB.COM TOUR EQUIPMENT COUNTS:  Titleist was the top choice in golf balls in the field of 144 with 105 players, more than eight times the nearest competitor with 13. Titleist was also the field favorite in the iron (45), sand, lob and approach wedge (145), and putter (59) categories.

As players prepared for the culmination of the PGA Tour's Florida Swing at the Arnold Palmer Invitational, Team Titleist was on site to capture the sights and sounds of the Titleist Brand Ambassadors and golf ball loyalists seeking to make some noise this week.  While the task at hand - performing well at Bay Hill - is of immediate importance, it was noticeable among the participants that this event begins the three-week run-up to the first major of the year.  For some, it means improving their FedExCup standing or world ranking to secure an invite to Augusta, for others who are already in, it may mean tweaking their equipment or working on specific areas of their game.  Either way, it all adds up to a quality field and a great opportunity to provide Team Titleist with an inside the ropes look at our trip to Orlando ...

Now that the event is underway, we can also give you an inside look at the equipment numbers which add up to Titleist being the top performance choice of more players ...

At the Arnold Palmer Invitational, 79 players in the field of 132 will trust a Pro V1 or Pro V1x for their success. That's nearly five times the nearest competitor with 16 and more than all competitors combined.  Titleist was also the overwhelming top choice of the field in the sand, lob and approach wedge (132) and putter (37) categories.

Enjoy the video and continue to check back for updated blog posts and highlights of this week's winners across the worldwide professional tours!

When it comes to wedge design and the short game, you won't find a more passionate expert than Master Craftsman Bob Vokey.

So we decided to go to the source and catch up with the Voke on a few of his favorite topics: bounce, grinds and wedge fitting. 

And if you have a question for the Master Craftsman himself, feel free to post them in the comments section at the bottom of the page. We'll share a few of your questions with the Voke and get some more answers.

In the meantime, check out the Q&A below...

Team Titleist (TT):  Bob, you’re always talking about bounce and saying "bounce is your friend."  What exactly do you mean by that? 
Bob Vokey (BV):  I say bounce is your friend because it provides forgiveness on all types of wedge shots. Let me explain first what bounce is:  it’s the angle between the leading edge and lowest point on the sole. If you look at a wedge, the trailing edge is lower than the leading edge. This is the bounce angle. 

TT:  What about "effective bounce?"  How is that different from bounce angle?
BV:  The effective bounce is a little more art than science. It’s how the wedge will play around the greens.  It takes into consideration not just the bounce angle, but the sole width, the camber, and the sole grind. 

TT:  You’re famous for your Tour Grinds.  What exactly is a grind and what does it do for the wedge? 
BV:  The grind is the relief and contour that is ground into the sole of the wedge. A grind can provide shotmaking opportunities around the greens. For example, our M grind soles allow you to open the face of the wedge without the leading edge coming off the ground. We have all kinds of sole grinds, which we designate with a letter. 

TT:  Which sole grind is the most popular and which is your personal favorite?
BV:  Well, the S grind which came from my work with Steve Stricker, that’s been extremely popular on the 60.07 and 58.09 models. It just fits a lot of players. My favorite is probably the M grind, because that was the one that started it all. 

TT:  Which bounce and grind do you recommend for the weekend golfer?
BV:  Well, you should definitely be fit by an authorized Titleist fitter. It’s the only way to truly know which wedge works for you. 

TT:  Why is wedge fitting so important?
BV:  Think of most amateur golfers. They only hit 6 - 8 greens in a round, if they are having a good day. So on the majority of holes, you are going to be using a wedge. And wedges are required to hit so many different shots - bunker shots, fairway shots, lob shots, little pitches. Wedges need to be versatile and every player is different. It’s never one size fits all for wedges. That’s why we have so many options. 

TT:  What is involved with a wedge fitting? 
BV:  Our wedge fittings have two main aspects: bounce fitting and yardage gapping. In the bounce fitting portion, we figure out your swing type. Most players fit into one of three types:  slider/sweeper, neutral, or driver/digger. That will help us recommend some bounce options to try. I always make sure when I am fitting someone that they also take the recommended sand wedge to the bunker. You need enough bounce to get out the bunker every time. 

TT:  What about yardage gapping? 
BV:  It’s becoming even more critical because pitching wedges are getting stronger in loft. Many pitching wedges are 45º or even 44º. So if your next wedge is a 56º sand wedge, there is a huge gap in there. It could be 30 yards. Ideally, wedge gaps would be 10-15 yards. 

TT:  So is the 52º, 56º, 60º combo becoming obsolete? 
BV:  Well, not obsolete but we are fitting more players into 50º, 54º, 58º set compositions. It just makes sense if you have 44º or 45º pitching wedge. That way you will have a nice yardage gap between the pitching and sand wedge. 

TT:  How many wedges should I carry? 
BV:  It really depends on your overall set make up, but almost every Tour player carries at least 3 wedges. Wedges are your scoring clubs. We’ve found that most amateurs can’t dial back a wedge. It’s very hard for them to hit a half wedge or ¾ wedge. So having an extra wedge that you can swing full is going to help lower your scores. 

TT:  Any final fitting advice Voke? 
BV:  Go see your local PGA pro!  It will really help your wedge game.  

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