Video: Welcome to Masters Week

The season’s first major is upon us and it is a week unlike any other on the PGA Tour.

From the drive down Magnolia Lane to setting foot inside the Augusta National clubhouse, earning an invitation to the Masters is the culmination of hard work and dedication for every player in the field.

Team Titleist recently caught up with a number of Titleist Brand Ambassadors including Adam Scott, Zach Johnson, Jason Dufner and Webb Simpson along with golf ball loyalists Lee Westwood, Luke Donald and defending champion Bubba Watson (among others) to get their take on what it means to be in this elite field.

Hear what they had to say in the video above and stay tuned to Team Titleist for more exclusive content throughout the week.

Welcome to Masters Week. 


The Valero Texas Open is not only the last stop for the PGA Tour before the season's first major, it's also the last chance for players to earn an invitation to Augusta.

Team Titleist was on site in San Antonio to capture the final preparations of Titleist Brand Ambassadors and golf ball loyalists as they work with the Titleist Tour and R&D staffs to get their equipment just right.

Players are hoping that these final tweaks at TPC San Antonio will lead to a new pair of custom cowboy boots (they come with the winner's check) and a chance to battle for the green jacket next week.  

With so much on the line, it's not surprising that the vast majority of players in this week's Valero Texas Open field have put their trust in Titleist Pro V1 and Pro V1x golf balls. This week, 104 players in the field of 156 will trust a Titleist golf ball, more than 6 times the nearest competitor with 15 and more than all competitors combined.

Titleist was also the overwhelming top choice of the field in the sand, lob and approach wedge (145) and putter (59) categories.

Enjoy the slideshow and continue to check back for updated blog posts and highlights of this week's winners across the worldwide professional tours!

#TeamTitleist

It was more than a year ago when the Titleist Golf Club R&D team started thinking about how they could deliver a new long game option in the form of a utility iron that provided high ball speed, traditional blade iron players with improved playability and shot control.

After a number of prototypes, extensive research and player testing across all levels, the team had developed what they were looking for - the New Titleist 712U Forged Utility Iron.

Engineered with a deep center of gravity (CG) position for a higher moment of inertia (MOI), Titleist 712U delivers increased stability and playability versus a traditional long iron while providing enhanced trajectory and spin control versus a hybrid.

The 712U features a wider, camber sole design that promotes clean turf interaction and is effective for a variety of attack angles, making the club more versatile when trying hit high or low shots. 712U utilizes a forged, hollow body 1025 steel construction with a high-speed 455 steel face insert along with a tapered-tip iron shaft for additional trajectory control.

Once it was first introduced on tour as a prototype, Titleist Brand Ambassadors like Adam Scott (2-iron)Tim Clark (4-iron) and Geoff Ogilvy (2-iron) were tracking down our tour reps to get their hands on one.

“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”

And the buzz kept spreading.

We heard from many Team Titleist members who were also eager to put the 712U in their bag and we listened.

"The feedback we heard from Team Titleist was overwhelming and with the 712U being so well received out on tour, we decided to make it available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” said Steve Pelisek, General Manager, Titleist Golf Clubs.

Offered in 2-iron (18º), 3-iron (21º) and 4-iron (24º) lofts, 712U utility irons are available by custom order beginning May 15.

If you're looking to get fit for a custom 712U, contact the Team Titleist Club Concierge's at clubsupport@titleist.com or call 1-888-TITLEIST and we'll help point you in the right direction.

In the meantime, check out the video above for more details and check out some earlier 712U coverage below...

First Look: Prototype Titleist 712U Utility Irons

The Masters is only a week away and as the players get ready to make their journey to Augusta, we’re working on some exclusive Team Titleist content featuring many of our brand ambassadors and golf ball loyalists that earned an invitation to the season’s first major.

And when it comes to the season’s first major, it’s all about preparation. We recently caught up with Titleist Brand Ambassador Jason Dufner to get the inside track on his plans leading into next week.

Check out the video above to see what he had to say and let us know how you’re getting ready to watch the Masters by adding a comment below.

Performance is Clutch.

From clutch tournament-winning putts to wire-to-wire victories, it was another weekend of solid performance for Titleist golf ball loyalists. Pro V1 and Pro V1x golf ball loyalists have now combined for 35 wins on the worldwide professional tours in 2013, five times the nearest competitor with seven and more than all competitors combined.

At the Shell Houston Open, D.A. Points trusted his Pro V1x golf ball to card a 16-under 272 total and earn his second career PGA Tour victory -- and an invitation to the Masters. While on the European Tour, Marcel Siem relied on his Pro V1x golf ball to secure a three-shot, wire-to-wire victory at the Trophée Hassan II.

In Thailand, Titleist Brand Ambassador Scott Hend captured the inaugural Chiangmai Golf Classic for his third Asian Tour title. And in Indonesia, Pro V1 golf ball loyalist Ho-sung Choi drained an eight-foot birdie putt on the final hole to win the Enjoy Jakarta Indonesia PGA Championship.

Here’s the Team Titleist weekend wrap-up…

• • •

PGA: Shell Houston Open

Winner: Pro V1x golf ball loyalist D.A. Points

Points began his week at the 2013 Shell Houston Open Thursday by holing nine birdies en route to an opening round 64. And while there were a lot of low scores and lead changes, there was no looking back for Points.

Playing steadily throughout the weekend, D.A. found himself with a one-shot lead on the back nine Sunday before the rain came and forced a three-hour delay. After the storms passed, Points calmly returned to the course and converted four consecutive pars, highlighted by a couple of clutch up-and-downs on the final two holes, en route to a 6-under 66 and a 16-under 272 victory total.

"I was hitting it kind of where I needed to hit it and where I wanted to hit it," Points said. "I was making good decisions and hitting good chips and pitches and solid putts. I was just playing really, really good golf."

The performance fueled an emphatic, celebratory fist pump from Points on the 72nd green and earned D.A. an invitation to the Masters, a two-year exemption on tour and an invite to the 2014 Hyundai Tournament of Champions.

Titleist Brand Ambassador Ben Crane, who played alongside Points Sunday, tied for fourth place, two shots back, marking his best finish of the year. In fact, of the 15 players who finished among the top 10 and ties, 12 trusted a Titleist Pro V1 or Pro V1x, including runners-up Billy Horschel (New 2013 Pro V1x) and Henrik Stenson (New 2013 Pro V1x) . Stenson’s performance moved him into the Top 50 in the Official World Ranking and helped him punch his ticket to Augusta.

Titleist was the most relied upon golf ball in the field of 156 with 101 players, more than five times the nearest competitor with 18, and more than all more than all competitors combined. Titleist was also the overwhelming top choice in the iron (42), sand, lob and approach wedge (155) and putter (57) categories.

• • •

EUROPEAN: Trophée Hassan II

Winner: Titleist Pro V1x golf ball loyalist Marcel Siem

Siem's victory is the eighth for Titleist golf ball loyalists on the 2013 PGA European Tour, four times the nearest competitor, and more than all other golf balls combined through the first 13 events of the season. Titleist was the most relied upon golf ball in the field of 138 with 98 players, more than five times the nearest competitor with 18, and more than all competitors combined.

• • •

ASIA: Chingmai Golf Classic

Winner: Titleist Brand Ambassador Scott Hend

Hend closed with an 8-under-par 64 en route to a 20-under 268 victory total, finishing three shots clear of his two nearest competitors. Titleist Brand Ambassador Mu Hu (New 2013 Pro V1x), finished alone in fourth place for his first top-five finish on the Asian Tour.

Titleist was the most relied upon golf ball in the field of 144 with 85 players, more than three times the nearest competitor with 26. Titleist also accounted for 45 iron sets, more than twice the nearest competitor with 22, and first in the sand, lob and approach wedges category with 133, more than twice the nearest competitor with 60.

• • •

ONEASIA: Indonesia PGA Championship

Winner: Titleist Pro V1 golf ball loyalist Ho-sung Choi

Choi finished at 19-under 279, holding off late challenges by three players who tied for second place, including New 2013 Pro V1x loyalists Juvic Pagunsan and Young-han Song.

Titleist was the most relied upon golf ball in the field of 156 with 103 players, more than four times the nearest competitor with 26, and more than all competitors combined. Titleist was also the overwhelming top choice in the iron (47), and sand, lob and approach wedges (171) categories.

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