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Posted: April 4, 2013
It was more than a year ago when the Titleist Golf Club R&D team started thinking about how they could deliver a new long game option in the form of a utility iron that provided high ball speed, traditional blade iron players with improved playability and shot control.
After a number of prototypes, extensive research and player testing across all levels, the team had developed what they were looking for - the New Titleist 712U Forged Utility Iron.
Engineered with a deep center of gravity (CG) position for a higher moment of inertia (MOI), Titleist 712U delivers increased stability and playability versus a traditional long iron while providing enhanced trajectory and spin control versus a hybrid.
The 712U features a wider, camber sole design that promotes clean turf interaction and is effective for a variety of attack angles, making the club more versatile when trying hit high or low shots. 712U utilizes a forged, hollow body 1025 steel construction with a high-speed 455 steel face insert along with a tapered-tip iron shaft for additional trajectory control.
Once it was first introduced on tour as a prototype, Titleist Brand Ambassadors like Adam Scott (2-iron), Tim Clark (4-iron) and Geoff Ogilvy (2-iron) were tracking down our tour reps to get their hands on one.
“I don’t like the look of hybrids, but the 712U (2-iron) looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”
And the buzz kept spreading.
We heard from many Team Titleist members who were also eager to put the 712U in their bag and we listened.
"The feedback we heard from Team Titleist was overwhelming and with the 712U being so well received out on tour, we decided to make it available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” said Steve Pelisek, General Manager, Titleist Golf Clubs.
Offered in 2-iron (18º), 3-iron (21º) and 4-iron (24º) lofts, 712U utility irons are available by custom order beginning May 15.
If you're looking to get fit for a custom 712U, contact the Team Titleist Club Concierge's at email@example.com or call 1-888-TITLEIST and we'll help point you in the right direction.
In the meantime, check out the video above for more details and check out some earlier 712U coverage below...
First Look: Prototype Titleist 712U Utility Irons