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Posted: September 3, 2013
FAIRHAVEN, Mass. (Sept. 3, 2013) – The new Titleist CB and MB irons, high performance, tour-proven forged blade irons, provide maximum shot control with improved address profiles and enhanced feel through the turf.
Available in golf shops worldwide beginning Nov. 8, the new CB and MB (714 Series) irons maintain the core design fundamentals that have resonated with highly skilled, traditional blade irons players since their initial launch in 2009, delivering advanced shot and trajectory control with classic solid feel and contemporary looks. The Titleist Golf Clubs R&D team has made improvements to the sole, leading edge and hosel of the new models for smoother ground interaction and a more confident visual at address.
“When we ask tour players what we can do to improve the CB or MB irons, their immediate reaction is always the same: Don’t do anything. It’s a welcomed challenge for our R&D team,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “Through advanced computer modeling and extensive player testing we’ve been able to really fine tune these new designs and provide more performance. The new CB and MB models allow players to work the ball high and low and left and right with a solid blade feel, and now they look better at address and perform even better through the turf.”
Forged from 1025 carbon steel, the new Titleist CB and MB irons feature tour-preferred constant blade lengths with minimal progressive offset for maximum workability. Compact shapes with precise CG locations and traditional tour lofts deliver the proven flight, feel and shot-making confidence that have made CB and MB the choice of many of the world’s best players.
The new CB irons feature an optimized shallow cavity-back design with an inner cavity muscle behind the impact area for solid blade iron feel. MB is a classic muscle back forged iron, delivering great feel from muscle back weighting positioned behind the sweet spot.
The sole design of both CB and MB features a pre-worn leading edge for crisp ground contact and less digging at entry, and a smooth sole width progression as you move through the set to enhance ground interaction. The slightly wider CB sole now features increased front-to-back camber for better turf release and playability from a variety of attack angles.
“The feel of an iron isn’t just about the feel at impact. An often overlooked component is how the iron feels after impact, going in and out of the turf,” said Dan Stone, Vice President, Titleist Golf Club R&D. “For most tour players the ball has already left the face by the time the club enters the turf. But how the club goes through the turf can significantly affect what the player feels. One of our main goals with the new CB and MB irons was to make that turf feel smoother and easier.”
The new CB and MB models have an improved address profile with a slightly straighter leading edge that promotes a square setup and a new hosel-to-leading edge blend that creates less visual offset.
“The type of player that plays CB or MB does not want to see any offset,” said Marni Ines, Director of Titleist Irons Development. “We’ve been able to reduce the appearance of that offset in the new models by better blending that transition from the hosel to the clubface.
“We’ve really taken our designs to a new level using CAD technology, by creating formulas that drive the shapes and proportions we want to achieve. As a result, we have more consistent shapes and more consistent performance through each set.”
The profile in the CB #8, #9 and P irons has also been modified by reducing the PAR (heel) height for a more compact shape.
CB and MB feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.
ON TOUR: More than 75 players across the worldwide professional tours have already added new CB and MB irons to their bags, including Matteo Manassero (MB), Tim Clark (CB), Geoff Ogilvy (MB) and Graham DeLaet, who played a mixed set of CB and MB irons in registering top-3 finishes at The Barclays (T-2) and Deutsche Bank Championship (3rd).
Gregory Bourdy put a mixed set of the new CB and MB irons in play for the first time at the European Tour’s Wales Open, where he birdied his final three holes to win by two shots. John Riegger, playing the new MB irons, birdied three of his final four holes, to win the Champions Tour’s Boeing Classic.
“The new irons are fantastic, it just has that kind of classic look to them, you put them down and you feel like you know you’re going to hit them straight,” said John Merrick, who finished T-6 at the Canadian Open, the first week he put the new MB irons in play. “They go through the turf excellent.”
“They look great,” said Ben Kohles, who put the new CB irons in the bag the first week they were available at AT&T National. “They have a little bit of a different sole to them, very slight, but you can tell that through impact is a little bit more forgiving.”
Other players that have put the new CB models in play include: Greg Chalmers, D.H. Lee, Brett Rumford, Anders Hansen, Brooks Koepka and Tom Gillis. Those also playing the new MB models include: Rafael Cabrera-Bello, Marc Leishman, Bud Cauley, Soren Hansen, Jimmy Walker and D.J. Trahan.
AVAILABILITY: The new Titleist CB and MB irons will be available in golf shops worldwide beginning Nov. 8.
DOWNLOAD IMAGES: https://titleist.imagerelay.com/sb/22f5c920-3cbc-42e1-a68c-48bee1a6ba67
NEW TITLEIST CB (714 SERIES) IRONS – FEATURES AND BENEFITS
MAXIMUM SHOT CONTROL from the traditional constant blade length with minimal progressive offset.
CLASSIC SOLID FEEL from the compact head shape and shallow cavity with inner muscle.
HIGH PERFORMANCE SOLE with increased camber and blended width progression.
IMPROVED ADDRESS PROFILE with slightly straighter leading edge and blended hosel for less visual offset.
COMPACT SHORT IRONS with slightly reduced blade height in the heel.
STOCK SHAFT: High performance, tour-proven Dynamic Gold steel shaft provides tour-preferred flight, feel, feedback and performance.
NEW TITLEIST MB (714 SERIES) IRONS – FEATURES AND BENEFITS
CLASSIC SOLID FEEL from the compact head shape and muscle back weighting.
Demonstrating perseverance, confidence in himself and trust in his golf ball, Pro V1x loyalist Henrik Stenson topped a world class field and captured his first FedExCup Playoff event title at the Deutsche Bank Championship. Henson’s victory capped a comeback season in which he has played the best golf of his career, and the victory headlined a week in which six winners on the Worldwide Professional Golf Tours put their trust in a Pro V1 or Pro V1x golf ball.
Titleist golf ball players have now earned 105 victories across the Worldwide Professional Tours in 2013, more than three times the nearest competitor with 31 and more than all golf balls combined. In total, 16,453 players have teed up Titleist golf balls in competition on the 2013 worldwide professional tours, more than six times the nearest competitor with 2,452 and more than all competitors combined.
Let's take a trip around the golfing world with the Team Titleist Tour Recap.
• • •
PGA TOUR: Deutsche Bank Championship
Stenson closed with his second consecutive 5-under-par 66, a round that included a dramatic hole-out from a greenside bunker at the 71st hole at TPC Boston. The late birdie effectively sealed the victory and allowed Stenson to coast home with a routine par 5 at the last. Stenson posted a tournament record tying score of 22-under 262, good for a two shot margin of victory.
Stenson becomes the 17th winner on the 2013 PGA TOUR to rely upon a Pro V1 or Pro V1x golf ball, 10 more than the nearest competitor with 7.
Titleist Brand Ambassadors Steve Stricker and Graham DeLaet finished 2nd and 3rd, respectively, while Jordan Spieth tied for 4th following 9-under par 62 on Monday. Spieth finished with three consecutive birdies and an eagle to post his best career single round performance as a professional. DeLaet shot a career-best 62 on Sunday, which included 10 birdies. DeLaet tied for 2nd at The Barclays last week and has now clinched a spot on the International team at this year's President's Cup matches.
Titleist Brand Ambassador Brendan Steele closed with four consecutive birdies to finish at 12-under par 272 (T20) for the event and advanced 20 spots to No. 69 in the FedExCup standings. His performance was significant since only the top 70 advance to the BMW Championship at Conway Farms outside Chicago in two weeks.
Stenson, who tied for second with 25 birdies for the week at TPC Boston, ranked first in GIR, hitting an astounding 84.72% of greens in regulation.
Stenson's first victory of the year caps an impressively consistent past two months which includes runner-up finishes at the Open Championship and World Golf Championship at Firestone and a tie for 3rd at the PGA Championship. He now sits at at No. 6 in the Official World Golf Ranking and climbs to No. 1 in the current FedExCup standings. The performance also assures Stenson his first trip to the season-ending TOUR Championship by Coca-Cola.
QUOTING STENSON:"Pretty perfect timing, I guess," Stenson said. "There's never a bad time to win a golf tournament, I know that much. I'm just pleased I won here. This was a big goal of mine to win a golf tournament after all those nice finishes."
Also finishing among players who finished tied for 9th place or better at the Deutsche Bank Championship were Pro V1x loyalists Brian Davis (8th) and Ian Poulter (T9) and Titleist Brand Ambassadors, Brendon DeJonge (T9), Jason Dufner(T9) and Roberto Castro (T9).
Among the 100-player field at the Deutsche Bank Championship, 61 players relied upon Titleist golf balls, more than four times the nearest competitor with 14.
EUROPEAN TOUR: ISPS Handa Wales Open
Titleist Brand Ambassador Grégory Bourdy opened and closed with 4-under par 67’s to post an 8-under 276 victory total, securing his fourth career European Tour title in dramatic fashion. Bourdy closed with three consecutive birdies to finish two shots clear of fellow Titleist Brand Ambassador and overnight leader Peter Uihlein. Bourdy’s final three birdie putts were successful from 50, 15 and 30 feet, respectively. Uihlein made things interesting with a lengthy birdie putt of his own on the 71st hole to cut the margin to one shot. Bourdy becomes the fifth player across four different worldwide professional tours to win with the new Titleist 714 prototype irons since the seeding process began last month.
With the win, Bourdy advances to No. 19 on the European Tour’s Race to Dubai, while Uihlein improves to No. 26.
QUOTING BOURDY: "It was an amazing round. I made an amazing finish with three birdies in a row and I am so happy. I will remember the finish on this great course for a long time. A lot of great moments have been here; I was thinking about the Ryder Cup on the 18th so I am so proud to win this trophy."
What’s in Grégory Bourdy's Bag?: Titleist Pro V1x golf ball, 913D3 driver (8.°5), 913F fairway metal (13.°5), 913Hd hybrid (18.0°), CB 714 prototype irons (3-4), MB 714 prototype irons (5-PW), Vokey Design SM4 gap (52°) wedge, Vokey Design prototype lob (6°0) wedge, Scotty Cameron R&D Concept 1 prototype putter.
What’s in Peter Uihlein’s Bag?: Titleist Pro V1x golf ball, 913D3 driver (8.5°), 913FD fairway metal (13.°5), 712U utility iron (2), 680 irons (4-9), Vokey Design SM4 pitching (46°), gap (52°) and sand (56°) wedges, Vokey Design Spin Milled lob (60°) wedge, Scotty Cameron Newport putter.
Four of the top five finishers relied upon Titleist golf balls for their success, including Pro V1 loyalist Joost Luiten and John Parry who tied for 4th on 3-under par 281. Of the 156-player ISPS Handa Wales Open field at Celtic Manor, 108 (69%) relied upon Titleist golf balls, more than five times the nearest competitor with 21.
• • •
CHAMPIONS TOUR: Shaw Charity Classic
Titleist Pro V1x loyalist Rocco Mediate ran away with the inaugural event, winning by seven shots for his second victory in 17 starts as a Champions Tour rookie. The 50-year-old won the Allianz Championship in February in his first Champions Tour start. Mediate followed up his opening 63 and Saturday 64 with another 7-under 64 on Sunday en route to a 22-under par 191 victory total, equaling the Tour record for lowest total score in a 54-hole event.
Fellow Titleist Pro V1x golf ball loyalist Bill Glasson fired a course-record 62 to finish at 12-under.
Of the 81-player Shaw Charity Classic field, 65 (81%) relied upon Titleist golf balls, more than 16 times the nearest competitor with 4.
JAPAN TOUR: Vana H Cup KBC Augusta
Titleist Pro V1x golf ball loyalist Sung-joon Park claimed his first Japan Golf Tour title at the weather-shortened Vana H Cup KBC Augusta. The 27-year-old Korean fired a final-day 3-under-par 69 that gave him a 54-hole aggregate of 12-under 204, two shots clear of his nearest competitor. Park, who has made all nine cuts this season, finished fourth at the Japan Golf Tour Championship, and tied for second at the Diamond Cup and last week’s weather-shortened Kansai Open Championship. With the win, Park advances to third on the 2013 Money List.
SOUTH AFRICA TOUR: Wild Waves Golf Challenge
Titleist Pro V1x golf ball loyalist Andrew Curlewis earned his second career Sunshine Tour title with a one shot victory at the Wild Waves Golf Challenge. Curlewis closed with a bogey-free 5-under par 65 en route to a 16-under 194 victory total. Fellow golf ball loyalist Desvonde Botes (Pro V1x) tied for second place, one shot back, while Titleist Brand Ambassador Christiaan Basson (Pro V1x, 913D3 driver, 913F fairway metal, 913H hybrid, 712U utility irons, CB irons, Vokey Design wedges, Scotty Cameron Kombi S putter) and golf ball loyalist Ulrich van den Berg (Pro V1x) finished five shots behind Curlewis in a tie for fourth place.
Of the 120-player field, 85 (69%) relied upon Titleist golf balls, more than five times the nearest competitor with 21.
CANADIAN TOUR: The Wildfire invitational
Titleist Pro V1 loyalist Mark Hubbard shot a final round 5-under par 66 on Sunday to capture his first PGA Tour Canada title at The Wildfire Invitational. The 24-year-old sank a 15-foot birdie putt at the par-5 16th hole and then parred in, to post a 20-under 264 total, good for a two shot margin of victory.
Of the 130-player field, 86 (66%) relied upon Titleist golf balls, more than four times the nearest competitor with 21 and more than all competing golf balls combined.
Posted: September 2, 2013
Since late June, the Titleist Tour Support Team has been working with many of the best players in the world to validate the performance of the new prototype Titleist irons. And with more than 70 players worldwide already putting the irons in play, the performance benefits of the new irons have delivered on golf's biggest stages.
As the journey from tour prototype to production continues, we're excited to announce that the new Titleist irons (714 Series) will be available in golf shops worldwide beginning this November. The line-up will once again feature AP1, AP2, CB and MB models.
Team Titleist recently caught up with Chris McGinley, Vice President of Golf Club Marketing, and Marni Ines, Director of Irons Development, to learn more about the new AP irons. So check out the video above to hear Chris and Marni explain how the new AP1 and AP2 irons have been precision engineered in terms of shape, structure and materials for improved longer flight, increased forgiveness, and solid feel.
Make sure you stay tuned to Team Titleist to get the latest news and info as the new family of Titleist irons make their journey from tour prototype to production.