Valencia, Spain is this week's destination for the European Tour as the Club de Campo El Mediterraneo plays host to the Castello Masters. With the European Tour season just five events away from the season ending Dubai World Championship there is plenty on the line. Whilst the majority of players that currently head up the Race to Dubai are not in this week's field, the event provides an excellent opportunity for others to cement their position within the top-60 places and secure their passage to the Jumeirah Golf Estates for the European Tour's season ending finale. In addition, the Castello Masters also represents one of the few remaining chances for players to secure their European Tour card for the 2011 season and many will be looking for a strong finish, or even a victory, to cement their player privileges for next season. The stakes are indeed high!!

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With events taking on added significance at this late stage of the season players are searching every avenue for a performance advantage. Fortunately, aboard the Titleist Tour Support Vehicle (TTSV) we have just the ticket in the form of the new 910 metals. The 910 driver has built a strong following ever since its debut on Tour back at the Scottish Open and in recent weeks the 910 fairways hybrids have also come to the fore. The Titleist Team are continuing their work with the 910 metals family week-on-week and the response from the players has been hugely positive. This week in Valencia the Team were once again out on the range working with the players and there was no shortage of interest in 910.

The technology that is built into the 910 metals is hugely advantageous when working with the best players in the world. Not only are the 910s innovative and high performing metal heads but they also incorporate the new Titleist SureFit Tour (SFT) hosel which allows the Team to more precisely fit the player. The SFT hosel means they no longer need to go back to the TTSV to adjust to the specification of a club as it can be done on the range in front of the player. We call SFT "tour-van-in-a-hosel" because the technology was inspired by the bending, shafting and weighting of metals that used to occur only within our tour vans. With SFT we now have the power of a tour van right at the point of fitting. It's faster and more effective and the players ultimately walk away with golf club that is better fit to their requirements. Of course, you can take our word for it but the good news is that you soon won't have to as the total performance and precision fit of the Titleist 910 drivers will soon be available at retail. Click here for more information.

One player to jump aboard the 910 bandwagon is Titleist Ambassador George Coetzee. This week saw George put a 910 fairway in play for the first time to compliment his 910 driver which has been in play for a few weeks. George is one of the longest hitters on the European Tour and is currently ranked fifth for the 2010 season with an average driving distance of 302.7 yards. Such huge distances are produced with ball speeds surpassing 182mph and fuelled by his 910D2 driver. George's current driver specifications are as follows:

George Coetzee

 

Model: 910D2
Loft: 9.5°
Shaft: Grafalloy Prolite 35 X-Stiff
Length: 45.5
Grip: Golf Pride Tour Velvet Midsize (Std)
Swingweight: D4
SFT Hosel Setting: C1


From Valencia the European Tour moves to the southern tip of Spain to Sotogrande for the Andalucia Valderrama Masters. Valderrama is always a hugely popular destination for the players as it represents one of the finest courses in all of Europe. The venue for the 1997 Ryder Cup is sure to produce its fair share of thrills and spills, particularly on the famous par-5 17th where just about anything can (and often does) happen.

The Titleist Tour Team will again be on site at Valderrama with a plethora of 910 product aboard the TTSV ready to provide total performance and a precision fit to yet more European Tour players.