• Titleist is the overwhelming golf ball of choice at the WGC-Cadillac Championship with 37 players teeing up Titleist golf balls, more than three times the nearest competitor with 12 and more than all competitors combined. Titleist is also first in Iron Sets (18); Sand, Lob and Approach Wedges (51); and Putters (19).

• Due to the windy conditions this week in Miami, Titleist Brand Ambassador Nick Watney added a Titleist AP2 3-iron to his bag this week temporarily in place of his New 910F 19.0 fairway metal. There are a few holes at Doral that call for lower, more penetrating 220-plus-yard shots, which Nick feels more comfortable hitting with the 3-iron. All of Nick's AP2 irons (3-9) have True Temper Dynamic Gold shafts and are 1º weak from standard, as he is a lower launch/spinning player.

Titleist Brand Ambassador Adam Scott is playing a new set of custom grind 710 MBs with KBS Tour shafts and a Tour-only satin finish. (Adam's irons are bent 1º weak as well.)

Adam also added a Graphite Design DI-8 shaft with a custom black paint scheme to his New Titleist 910 9.5 driver (switching from a Aldila RIP 80X shaft). He is putting with a 49-inch Scotty Cameron Studio Select Stainless Kombi for the second consecutive week.

Titleist Brand Ambassador Geoff Ogilvy is putting The Blue Monster's greens with a new Scotty Cameron Triple Black 009 with a sight line. Geoff (pictured, right) has been working with a sight line at home the last couple of weeks, and said that it is helping him better line up his putts.

He has also added a 710 pitching wedge to the bag in place of his Vokey Design 250-08 wedge.

• Titleist Brand Ambassadors Adam Scott, Charley Hoffman, Robert Karlsson, S.Y. Noh and Nick Watney put in their orders for Vokey wedges with fresh grooves in anticipation of the Masters.

That list is certain to grow in the next two to three weeks.

Titleist Brand Ambassador Rory McIlroy is debuting a new, longer putter this week: A 34-inch Scotty Cameron Del Mar Buttonback in Tour Black finish. He had a 32 1/2-inch Scotty Cameron Studio Select Fastback in the bag for over two years. (Team Titleist spoke with Rory about the new putter, and we'll post that video soon.)

Titleist Brand Ambassador Rickie Fowler "blacked out" his trusty Scotty Cameron GSS Circle T Circa 62 #3 model this week with an all-black finish and black shaft. He's also got an all-black headcover to match.

Look out for more pictures of these new clubs in upcoming blog posts here on Team Titleist.


Exciting news, Team Titleist: Golf's newest slapstick comedian is back with another knee-slapper.

Titleist Brand Ambassador Ben Crane – a three-time PGA Tour winner and the star of recent smash Internet hits "Ben's Workout Routine" and "Ben On Pre Round" – premiered his latest episode Tuesday night on Golf Channel.

It's called "On Slow Play," and you can check it out now in the above video. (Just don't try any of it at your home course.)

And be sure to pay attention
, because Ben is going to quiz Team Titleist about the new video in an upcoming discussion board post.

Knowing the correct answer to his question could win you a cool prize. So check back with us soon…

For all of Ben's videos, head over to his Web site: www.bencranegolf.com.



Several Titleist Brand Ambassadors are currently playing their rookie seasons on the PGA Tour, having qualified from either last year's Nationwide Tour money list or PGA Tour Qualifying School.

And now that we've hit the Florida Swing, we thought it would be a good time to start introducing a few of them to Team Titleist.

First up: Titleist Brand Ambassador Bobby Gates, who we caught up with recently at our Oceanside (Calif.) Test Facility just outside of San Diego. He is the field at this week's Honda Classic.

Bobby, 25, won in his Nationwide Tour debut last season (Michael Hill New Zealand Open), finishing 16th on the money list to earn full PGA Tour playing privileges for 2011. A 2008 graduate of Texas A&M, Gates also made the cut at last year's U.S. Open at Pebble Beach, where he finished tied for 40th.

Last week, Bobby recorded his best career PGA Tour finish to date, tying for fifth at the Mayakoba Golf Classic.

He also could go for a big rib-eye steak right about now – but we'll let him tell you more about that... Check out his Rookie Q&A in the video above. (Mobile users click here.)

You can follow Bobby on Twitter at @BobbyGatesGolf.

(Bobby also gave us a tour of the Titleist equipment in his bag, which we'll have in an upcoming post.)

Fairway for Ferrie

The hard work continued on the range today in Qatar with many players making hay while the sun shines and working on their game. Equipment testing has also been very much the order of the day, in this the final practice day before the start of the Commercialbank Qatar Masters and one player who was at it again following yesterdays putter testing was Titleist Ambassador Kenneth Ferrie.

 Click image to view the slideshow

Kenneth has been playing the new 910F for a little while now and has been enjoying the performance of the new metal. However, he has been finding his current specification a little difficult to shape when needed. Titleist Tour Technician Phil Dimmock soon had the Trackman up and running and it soon became clear that a shaft change was required to give Kenneth the characteristics he was looking for. After trialling a couple of different options Kenneth decided upon an old favourite, the Aldila NV, which was offering him a superb flight and improved shot shaping. The change in shaft also added a few extra yards of distance to boot which was a welcome bonus.

Kenneth Ferrie

Model: 910F RH 13.5°
Shaft: Aldila NV75 X-Flex (untipped)
Length: 43"
Grip: Golf Pride Tour Velvet .580 Round (Reversed)
Swingweight: D3
SureFit Tour Hosel Setting: A3

Click here to learn more about the 910F and the innovative SureFit Tour Hosel.

The South African Open

This week we are in South Africa for the 100th SA Open at the Durban Golf and Country Club. At only 6700 yards the course will provide some different challenges for the players and the driver on occasions will need to stay in the bag to ensure fairways and greens are hit.

The build up to the tournament provided some tricky conditions to practice in with some strong winds and lots of rain! The rain continued on Thursday too, giving the early starters a challenge to keep everything dry. Could be a week when the caddies earn their cash!

 Click here to view the slideshow

Last week's runner up and Titleist staffer, Michael Anthony was keen to get to work on a new driver after struggling to find fairways at Leopard Creek (he hit a total of 19 during the week!) He was looking for something that would find the fairway even at the expense of losing a little a little length (something he doesn't struggle with), so we made up the following for Michael to try out before heading to the course -

Local South African and Titleist loyalist, Tyrone Mordt was also keen to test the new 910 driver on Trackman this week and hopefully get something into the bag. We fitted the following which increased his ball speed by 3mph and added an extra 10 yards to his total distance, whilst keeping a tight dispersion-

Another Titleist Staffer and regular to the European Tour, Michael Hoey did some work on his 910F 13.5 fairway metal. He was using the Oban Revenge 7 X flex shaft which he felt was a little weak at the start of the downswing and had a tendency to leak both left and right. He is currently using the Mitsubishi Ka Li 70 X in his driver, which he loves the feel of so we built the following -

The numbers on Trackman were good and the dispersion on the shots he hit was tight!

This is the last tournament in 2010 and everyone will get a well earned break over the festive period before we head back to South Africa for the Africa Open at East London in the New year.

Happy Christmas and have a great new Year!!
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