Ninety of the world's best players trusted a Titleist golf ball in their quest to win The Open Championship, more than three times the nearest competitor with 20.

In the end, the name at the top of St. Andrews' large, yellow leaderboard belonged to Pro V1x loyalist Louis Oosthuizen, who closed in 1-under 71 to capture his first major championship at the Home of Golf.

Oosthuizen's walk over the Swilcan Bridge and up the 18th fairway was as historic as it was carefree, as the 27-year-old from South Africa walked away with a seven-shot victory to become the Champion Golfer of the Year.

It is impossible to give Oosthuizen anything but a 10 for his final-round performance, which included a 50-foot eagle putt on No. 9 after driving the green, and ended with his 10-letter surname etched into the Claret Jug.

"Oosty," who jumped from 54th to 15th in the world rankings, rolled in his Pro V1x for par on the 18th hole to finish at 16-under 272 (65-67-69-71).

"It's like I said yesterday, to win an Open Championship is special, but to win it here at St. Andrews is just ? it's something you dream about," Oosthuizen said.

Pro Vx loyalist Lee Westwood finished runner-up, shooting a final-round 70 to finish at 9-under 279.

Titleist Brand Ambassador Rory McIlroy (Pro V1x, 909D2 driver, 909F3 and 906F2 fairway metals, MB irons, Vokey Design wedges, Scotty Cameron Newport Fastback putter) finished tied for third at 8-under 280 after opening with a 9-under 63, along with Pro V1x loyalist Henrik Stenson.

The comeback (and perhaps shot) of the week came from Titleist Brand Ambassador and Pro V1x loyalist Rickie Fowler, who followed an opening-round 79 with rounds of 67-71-67 to finish tied for 14th at 4-under 284. Fowler's bogey-free final round included a 43-yard birdie putt from off the green at the famous par-4 17th Road Hole that grew enormous cheers from the St. Andrew gallery.

"(It was) 129 feet, but I'm just going to round up to 130," Fowler told Team Titleist via text message.
As one of the most accomplished fields of professional and amateur golfers worldwide gathered at the Home of Golf, St. Andrews, Scotland, to compete for one of the game's most prestigious titles, an overwhelming number of players relied upon Titleist, the #1 ball in golf. In the 156-player Open Championship field, 90 players chose Titleist golf balls, more than four times the nearest competitor with 20, and more than all other golf balls combined.

With the third major of the year in full swing, Titleist continues to outperform all other golf balls on the 2010 PGA Tour with 15 wins, more than all other golf balls combined. The momentum also continues to grow across all the worldwide professional tours, where Titleist has been the choice of 69 champions, more than four times the nearest competitor.

The Open Championship marks the latest of the major professional and amateur championships this year where the trust and confidence in the superior performance and consistency of Titleist golf balls has never been stronger. From the Masters and U.S. Open, to the NCAA Division I and U.S. Amateur Public Links championships, Titleist continues to be the overwhelming favorite of more competitive players than all other golf balls combined:

139th Open Championship - St Andrews

It's a truly special week in the golfing calendar as the best players from all four corners of the globe assemble at golf's most historic and revered venue for the 139th playing of The Open Championship. The oldest championship in world golf celebrates the 150th anniversary of its first playing by returning to the home of golf - The Old Course at St Andrews.

Since the very first Open Championship was held with just eight participants in 1860 the event has become established as one of golf's four major championships and the list of past winners reads like a who's who of golfing greats. Among others, names like Harry Vardon, Bobby Jones, Arnold Palmer, Jack Nicklaus, Gary Player, Tom Watson and Seve Ballesteros are all indelibly engraved on the famous Claret Jug. As this year's Championship gets underway at St Andrews the field has increased somewhat since the first event in 1860 and 156?competitors will take to the links for their shot at golf's oldest prize. The beauty of the Open Championship is the cosmopolitan nature of the field; proven major champions and tour winners play alongside qualifiers from all over the world, for whom this may be their one any only Open Championship experience. In addition, the field is also sprinkled with a number of amateur talents who have gained entry to the championship courtesy of their succes in the amateur game and will be hungry to write their name into The Open history books by claiming the coveted silver medal.

 Click here to view the slideshow

A truly great championship deserves a truly great course and there can be no doubt that The Old Course at St Andrews provides just that. As always, the course is in immaculate condition for the event with the vast putting surfaces, undulating fairways?and all?112 bunkers all prepared to absolute perfection. Since the championship last visited St Andrews in 2005 the course has seen some subtle changes; but there is certainly nothing subtle about the change made at the famous Road Hole which has been lengthened by some 40 yards and now measures a fearsome 495 yards from the championship tee. A player stepping onto the 17th tee must hit an accurate drive to set-up the second shot but, with the carry over the replica railway sheds now a minimum of 265 yards, accuracy must also be married to distance for the perfect tee shot. Should the player safely dispatch their tee shot down the fairway at the 17th they must still execute an approach to one of the most infamous greens in golf, where they face the wrath of the treacherous Road Hole Bunker and also contend with the road that gives this hole its name. Four pars on the 17th hole will be a valuable commodity and the Road Hole promises to serve up more than its fair share of agony and ecstasy moments throughout the week.

From a Titleist perspective Open Championship week is always exciting and this year it is no different. The Titleist Tour Team arrived at St Andrews knowing that 31 Titleist Ambassadors were in the field and a busy week aboard the Titleist Tour Support Vehicle (TTSV) was assured.

Here is a full list of the Titleist Ambassadors in Open Championship action this week:

Jason Bohn
Ben Crane
Ben Curtis
Jason Dufner
Ross Fisher
Rickie Fowler
Tano Goya
Bill Haas
Mark Haastrup
S?ren Hansen
Jean Hugo
Zach Johnson
Robert Karlsson
Kyung-Tae Kim
Marc Leishman
Rory McIlroy
Kevin Na
Seung-Yul Noh
Geoff Ogilvy
Mark O'Meara
Tom Pernice Jr
Adam Scott
Peter Senior
Michael Sim
Steve Stricker

Bo Van Pelt
Nick Watney
Davis Love III

The Titleist Team are continuing with the seeding of the new Titleist 910 drivers and, following on from a successful first week at Loch Lomond where 10 Titleist Ambassadors put a 910 in?tournament play, the buzz surrounding the new product continues to grow with more and more players wanting to test the 910. As you would imagine, with such an important championship on the line, most of the players are sticking with their current set-ups for Open week, but there was still plenty of 910 testing happening on the range and two further Titleist Ambassadors, Mark O'Meara and Ross Fisher, have made the transition to 910 for The Open Championship - quite a testimant to the performance of 910.

Ross Fisher had taken away a 910 from last week's Barclays Scottish Open and came back to the Team?in St Andrews to do some more work on his set-up. By changing the set-up of the 910 to 7.5°, Titleist Tour Technician Phil Dimmock was able to provide Ross the high launch, low spin flight he was looking for and the reigning Accenture World Match Play champion just couldn't wait to see how the driver performed in tournament conditions. Ross and the 910 seemed to be a perfect synergy on day one as the Englishman carded a four under par 68, hitting 75% of his fairways with an average driving distance of 316 yards. Ross is in good position going into day two and will have realistic designs on claiming a first major championship crown.

One player to get his first look at the new 910 at The Old Course was Titleist Ambassador Rory McIlroy. Rory stepped aboard the TTSV during Wednesday practice and was immediately taken by the overall look of the product, paying particular compliment to the darkened club face. Understandably, Rory preferred to stick with his current 909 product for The Open Championship itself but a 910 is currently en route to Rory's residence and the Team have scheduled in some driver work at the upcoming 3 Irish Open.

We couldn't mention Rory McIlroy without offering our congratulations on a stunning opening round of 63 (-9). His opening round performance was the lowest first round score in the 150 year history of The Open Championship but, to anyone who has studied Rory's competitive record at St Andrews, the performance should come as no surprise. In his previous eight competitive rounds at The Old Course Rory has never carded a score higher than 69 (-3) and, with yesterday's round included, has an Old Course stroke average of 67.2 ? simply flabbergasting!!! The Team asked him about his record at St Andrews prior to yesterdays round to which Rory, in typically?modest fashion,?responded ?The course just suits my eye.? One thing is for sure, if Rory can maintain his record over the next three days he will be a very hard man to beat.

Away from 910 a number of the players were also taking the opportunity to consult ?The Voke? as Bob Vokey made his usual appearance at The Open Championship. Links golf is played on turf conditions that are very different to your typical week on the PGA or European Tour and this?requires a variety of shot types to be played from tight, often hard pan lies. To cope with the unusual conditions the players come to ?The Voke? for guidance. And with good reason; the master of the wedge has something up his sleeve in the form of a special grind which he uses for Open Championships. A number of players took new wedges away from the TTSV which matched their current specification in every way with the exception of this special grind. Essentially the trick is to create a 45° angle grind on the leading edge. The sharper edge makes is easier to pick the ball from the tight lies that the players will face around the old course. All hail the ?The Voke?!!!

We're all set-up for an enthralling and dramatic Open Championship weekend. The leaderboard is packed with a number of golf's biggest names and, with so many players in red figures and playing well, the oldest and arguably most prestigious prize in golf will be hotly contested. Don't forget that you can post comments on the Blog directly using the space below and you can also interact with the Titleist Tour Team directly via the TitleistEurope Twitter page. Until next week, enjoy watching history in the making as the 139th Open Championship reaches its conclusion.

Barclays Scottish Open

We are on the final leg of our journey back to the home of golf as the European Tour reaches Scottish soil for the Barclays Scottish Open. With The Open Championship just a week away, the beautiful Loch Lomond Golf Club is the ideal venue for the players to fine tune their game and find form as they head to the year's third major championship. However, whilst The Open is understandably on the minds of many, the Scottish Open is still a prestigious prize and the Tom Wieskopf and Jay Morrish designed parkland layout will provide?both a stern test of golf and a stunning backdrop in which the golfing drama will undoubtedly unfold.

The natural splendour of Loch Lomond is hard to beat but for many of the players at this week's event the scenery was not the main attraction. This week, the natural wonder has been usurped by a man-made wonder as the Titleist 910 drivers landed on the European Tour. Messrs Scott and Ogilvy had brought their 910 drivers across from the U.S. to last week's Alstom Open de France and it's fair to say that the sighting of the new driver created quite a buzz among the other Titleist Ambassadors in the field. This week, the Titleist Tour Support Vehicle (TTSV) headed to Loch Lomond packed to the rafters with 910 driver product for the players to test. As soon as the TTSV opened up during the practice days a host of Titleist players were beating a path to our door asking to?hit the new 910. Fortunately, the Titleist Team had anticipated such a reaction and had taken the step to assemble 910 drivers to the player's current ?gamer' specifications ? they're a savvy bunch!!!

 Click here to view the slideshow

The reaction to the new 910 driver product has been unanimously positive?and the initial response is almost always relating to?how good the product looks. Before the players have even hit a ball in anger they are seemingly taken by the way the product sits and the overall aesthetics of the 910. There is no doubt that it's a good looking beast; take a look at this week's slideshow and?we're sure you'll concur. But the 910 also has the substance to match the style with a number of Titleist players seeing immediate results with the new product.

Here is a selection of 910 related stories from some of the Titleist players at this week's event:

Soren Hansen

As mentioned in last week's Blog, Soren had a sneak peak at the 910 in California earlier in the year and has been buzzing about the driver ever since. He's been asking the team week-on-week if the driver has arrived and rumour has it that Soren is only in the field this week at Loch Lomond because he knew the driver would be ready for him. As you can imagine Soren was suitably delighted to get his hands on his new 910D3 and, after a short range session on Wednesday, Soren's faithful Titleist 905R was ejected from the bag in favour of the new 910.

Jose-Filipe Lima

Following on from a recent driver fitting with the 909 product the Titleist Team were quietly confident about assembling a specification that would suit Filipe. This confidence was justified on Tuesday morning as Filipe hit three shots down range with the new 910 and turned to Titleist Fitting Technician Phil Dimmock to proclaim ?That's in the bag!!!? Filipe's weapon of choice is the 910D2 9.5° fitted with an Oban Revenge 60 X-flex shaft.

Seung-yul Noh

Malaysian Open winner Seung-yul Noh was another Titleist Ambassador keen to get started with the 910. Noh had previously paid a visit to the Titleist Performance Institute in California where he was fitted for a 910 driver, so all that was required was for the team to build the 910 to his specification and sit back and watch. Noh's 7.5° 910D3 was flying 277 yards through the air down range with a 174mph ball speed. On any given drive Noh was looking at a distance gain of between 7-10 yards with the new 910.

Andrew Dodt

Another man who didn't take long to make a decision on 910 was Australian Andrew Dodt. Andrew claimed his maiden European Tour victory at the Avantha Masters in India earlier this year using his current 909 driver but, with Trackman on the range to record his data, was quick put the 910 in the bag. With a ball speed up in the 173-176mph region it's not hard to see why. It was an impressive display of hitting with the 910.

Ross Fisher

Accenture World Matchplay champion Ross Fisher is noted for his power hitting and clearly enjoys driving the golf ball. With that said, he was very keen to get his hands on the new 910 and put it through its paces. The team assembled a 910 to match his existing 909 specifications and Ross immediately took a 910D3 8.5° fitted with the True Temper Project X 7A3 X-Stiff shaft out for the tournament Pro-Am. Ross' early reaction to the product was very positive and he will test the club further over the coming weeks.

It's fair to say that the first week of European Tour seeding for the 910 driver has been hugely successful and, although the official equipment counts have yet to be announced, we are expecting to see a number of 910 drivers in play at Loch Lomond among the Titleist staffers in the field. 910 seeding will continue at pace over the coming weeks so watch this space for more reaction and information on this exciting new product.

As if the excitement of 910 wasn't enough, this week saw another natural wonder appear at Loch Lomond as ?The Voke' himself, Bob Vokey, made the trip across the pond to spend time with the players at the Scottish Open. Bob tends to make an annual trip to our shores prior to The Open Championship and will also spend Open week on site. This gives him ample opportunity to work with the players and this is certainly something that they appreciate. Bob's knowledge of wedge design and performance is second to none and, in the run-up to a major championship that will be played on a traditional links course, Bob's help is invaluable to the preparation of the players.?The Voke?spent time this week working with Titleist Ambassadors Soren Hansen and Brett Rumford looking at all the different grind options available on Vokey Design wedges and the different types of shots that be executed with those grinds. It's an absolute science which nobody understands quite like Bob and, as you'll see from the broad grin on the face of Soren Hansen, having the opportunity to tap into Bob's vast knowledge is of huge benefit.

With 910 driver seeding now underway, master craftsman Bob Vokey part of the team and The Open Championship starting very soon, it promises to be an intriguing few weeks on the European Tour. We will of course bring you regular updates on the Blog from each event but be sure to keep in regular contact with the Titleist Team through the Titleist Europe Twitter page.

Alstom Open de France

It's ?Bonjour' from beautiful Paris this week as the European Tour rolls into the French capital for the Alstom Open de France. The event comes from Le Golf National on the outskirts of Paris, a course which is very highly rated amongst the players and always attracts a stellar field year after year. The course is bidding to become the host venue to the 2018 Ryder Cup and these designs on staging golf's premier event only serve to illustrate just how good the golf course really is. The 7300 yard par 71 layout is about as close as you'll get to an inland links course for the first 14 holes, but the closing four holes bring about a change in character with a finishing stretch based on a stadium design. This ensures perfect viewing for the always strong Parisian crowds and a daunting finish for any player in contention on Sunday.

 Click here to view the slideshow

Before moving on to discuss the activity at the Open de France we must first reflect on the result at last week's BMW International Open in Munich where Englishman David Horsey claimed his maiden European Tour title. David is in his third full year as a professional following a successful amateur career and only his second season of European Tour golf having previously graduated as the Challenge Tour's #1 player in 2008. David has placed his trust in a Titleist golf ball throughout his career to date and his first European Tour success comes with the Titleist Pro V1x in play. Congratulations to David from all at Titleist, we hope this will be the first of many.

The story of the week from the Titleist Tour Team is the arrival of the new Titleist 910 drivers on the European Tour. Titleist will begin seeding this stunning new driver product around the globe over the coming weeks. USPGA Tour seeding has started in earnest at this week's AT&T National with 15 players ?gaming' one of the new 910 drivers on it's first week out, including the likes of Rickie Fowler and Davis Love III. New 910 drivers have also made an appearance at this week's Open de France in the bags of players who made the trip from the United States for the event. There are a couple of sneak peak images of a new 910D3 driver in this weeks slide show and rest assured that there will be plenty more news regarding this exciting new product in the coming weeks. Next week at the Barclays Scottish Open the Titleist Tour Team will begin seeding on the European Tour. Stock of 910 driver heads has already arrived at the European Tour workshop at Titleist HQ in England and the Titleist Tour Support Vehicle (TTSV) will be fully equipped for a week of seeding at Loch Lomond. The players who saw the 910 drivers this week were clambering to test out the new product and are queuing up to get their hands on it next week in Scotland. Exciting times ahead!!!

Aside from the buzz surrounding the new 910, a couple of the players were keen to place orders for new Vokey wedges ahead of The Open Championship later this month. First through the door of the TTSV was Titleist Ambassador Tano Goya. Since qualifying for his first ever Open Championship, Tano has been struggling to contain his anticipation and is clearly excited about the prospect of fulfilling a life long dream. Tano placed his order for a new set of Vokey Spin Milled C-C wedges to ensure that his grooves are fresh for the challenge of St Andrews' famous Old Course.

Tano Goya

Model: Tour Chrome Vokey Spin Milled C-C
Loft: 52.08, 56.10 & 60 (T-Grind)
Shafts: True Temper Dynamic Gold S200
Length: Standard
Lie: Standard (64°)
Grips: Golf Pride Multi-Compound Black/Aqua .600 Round (+1/64?)
Swingweights: 52.08 @ D3, 56.10 and 60-T @ D5
Stamping: TANO (Light Blue and White Paint Fill)

Soren Hansen was the next player to order a new Vokey wedge although his visit to the TTSV also had an ulterior motive. Soren stepped aboard to enquire about the availability of the 910 driver having had the opportunity to hit the product earlier in the year at Titleist's Oceanside test facility in California. He was so impressed with the performance that he was actually trying to persuade the Titleist Technicians at Oceanside to let him take away the 910 prototype!!! Ever since that moment Soren has been eagerly anticipating the arrival of 910 on the European Tour and will be one of the first Titleist Ambassadors to receive the new driver in Scotland next week. We can't wait to see the smile on his face when he gets his hands on the 910 once again but, for this week at least, Soren had to settle for a new Vokey wedge and a loft and lie check for his irons. Good things come to those who wait Soren?..we promise!!!?

Soren Hansen

Model: Vokey Spin Milled C-C (Raw Finish)
Loft: 60 (T-Grind)
Shaft: True Temper Dynamic Gold S400
Length: +1/4? (35.25?)
Lie: Standard (64°)
Grip: Golf Pride Tour Velvet .580 Ribbed (Std)
Swingweight: D5

As mentioned, next week takes us to the tranquil and serene Loch Lomond for the Barclays Scottish Open. It's the final event on the European Tour before the players head to St Andrews for the 139th Open Championship and excitement will no doubt be building for the trip to the home of golf. The sight of the new 910 drivers at this week's Open de France also has the players excited and has really wetted their appetite to test the new drivers. The Titleist team are going to have one of the busiest weeks on record as these players get their first opportunity to test Titleist 910. Be sure to follow the Titleist Tour Team at Loch Lomond via the Titleist Twitter page and the Blog will be back with more from the Barclays Scottish Open at the same time next week.
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