In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.

The likes of Nick Watney (AP2), Brad Faxon (CB), Kenny Ferrie (CB), Scott Stallings (AP2) and Lee Slattery (CB) have already won on the major worldwide professional tours with the new irons in play – performance validation at its best.

Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.

The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilises a higher density tungsten material in order to distribute mass more efficiently.

 Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control.  The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.

Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."

“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”

Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.

Earlier this year we broadcast a Titleist Golf Ball R&D Webinar, which looked at the some of the key facts surrounding golf ball performance and fitting as well as answering questions posted by fellow golfers.

During the 30-minute broadcast, hosts Bill Morgan, Senior Vice President of Golf Ball R&D, and Mary Lou Bohn, Vice President of Golf Ball Marketing and Titleist Communications, discussed topics including:

• Titleist golf ball construction and technology;
• Golf ball design and performance attributes;
• Player testing and fitting (tour players and amateurs); and
• Common misconceptions of golf ball performance and fitting.

You can watch the entire Webcast re-run in the videos below:

PART 1 (Product development process; Elements of golf ball design; Tour player testing and fitting):

PART 2 (Benefits of golf ball fitting; Playing the same golf ball model; Science of swing speeds):

PART 3 (Player ability vs. golf ball selection; Performance attributes of all Titleist golf ball models; Effects of temperature, time on golf ball performance): 

Thanks for watching! If you missed our New Pro V1 & Pro V1x Webcast earlier this year, you can watch it at this link.

We recently brought you the first in a series of tips from Andrew Hall, PGA Professional and Titleist Ambassador.

Last time Andrew looked at a drill to get a better feel for the clubhead through the swing. This week Andrew takes us through the steps to set up for better driving!

Enjoy!