Repeated contact with the turf, the occasional lean on a club, perhaps even an ill-tempered clattering of the club into the ground - all can contribute to a shift in the club head away from its original specs. Add to that changes that you have made in your swing since you were fitted, deliberate or not, and it's clear that, if you are serious about playing the best golf you can, you need to make sure your equipment is in tune with you!

But who checks the lofts and lies on their clubs? Where would you even go? The answer to the first question is touring pros - they regularly have lofts and lies checked as they are either making subtle changes to their swing, trying something new or because they hit so many shots during play and practice.

The obvious answer to the second question is that you should go and see your PGA professional to get your set up checked.

"Most players on the worldwide tours will have their set up checked three or four times in a season," explains Titleist Tour Tech rep, and qualified PGA professional, Phil Dimmock. "It's a simple and relatively inexpensive process to get your clubs loft and lie checked and adjusted, but so few amateur golfers do it - it could make a big difference to their golf to have the optimised set up again!"

To prove that point, tour pro and Titleist Ambassador Seve Benson came to Titleist's HQ and National Fitting Centre in St Ives, Cambs, this week to go through exactly that process. To see how he got on, just click on the video below:

Titleist Staffer Shoots the Magical 59!

Despite a strong tournament season, Titleist Ambassador Simon Lilly really couldn't have foreseen what was going to happen when he arrived at The Bedford Golf Club this week for one of the Jamega Tour's Winter Series events.


Showing some of the form that rocketed him to a stunning 59!

Having fired eight birdies and a par to close out the front nine in just 28 strokes, Simon was well aware he was putting together a phenomenal score. And when his Pro V1x rolled in for a 20 foot birdie on the last, Simon had carded a career-low 59 in a competition!!

Simon's scorecard from 1 November 2011

"Clearly you have to hole a few putts to shoot 59," explains Simon. "But you have to get yourself in position in the first place to hole the putts and it just all came together today. I've not long put my new Titleist CB (712) irons into play and just felt like I was striking the ball so sweetly!"

Simon is attached to Wellingborough Golf Club in Northamptonshire and has fitted his playing schedule around his commitments there this year.

"I played a number of regional PGA tournaments this year as well as six Jamega Tour events and had played pretty well - including winning the Jamega event at South Essex back in April," continues Simon. "But nothing prepares you for shooting a score like I did this week - you just get a focus that nothing interrupts!"

Having qualified for this year's Open Championship at Sandwich, Simon is well used to top level competition and is hopeful that his good form will carry forward to Stage Two of European Tour Qualifying School at El Valle Golf Resort in Murcia, Spain in December.

At this year's Open Championship

"Stage One was at Frilford Heath and I finished in ninth after four rounds, shooting level par," says Simon. "But that was brutal weather - cross winds, it seemed, at every hole and combined with tight fairways it was a real test."

What's In The Bag? Titleist Pro V1x, 910 D3 driver, 910F fairway, 910H hybrid, new 712 Series CB irons (3-P) and Vokey Design SM4 wedges (54 & 58).

How do you mark your Titleist?

Everyone at Titleist congratulates Simon on his 59 and wishes him every success at Tour School in December - we'll keep you posted on his progress!


The WGC HSBC Champions in pictures

Many of the world's leading players arrived in Shanghai this week to take part in the WGC event, the HSBC Champions, at the Sheshan International GC.

Titleist ambassadors and ball loyalists including Rory McIlroy, Adam Scott, Nick Watney, Lee Westwood and K.J. Choi are in town to pit their wits and skills against the 7,266 yard par 72 course. Tree lined fairways, with water in play on 11 of the 18 holes will make this a stern test for players, although the rough is not as penal as it was last year!

To view the slideshow from this week's event, just click on the image below:

The Clubhouse at the Sheshan International GC

Need to get that driver swing honed? Here are some drills and tips from PGA Professional and Titleist Ambassador Andrew Hall.

In the latest instalment of his tips and drills, Andrew looks at the slight changes you need to make to your swing for driving success!

Let us know what the results are!

Full Product Line Loyalists Lead Titleist to 6-Win Week

Performance excellence by Titleist Brand Ambassadors was on display again this week, as Rory McIlroy and Bo Van Pelt registered impressive global victories against world-class fields.  In China, McIlroy trusted the Pro V1x golf ball and 14 Titleist golf clubs to win on the first hole of a sudden-death playoff at the Shanghai Masters, while Van Pelt relied upon the Pro V1 and a bag full of Titleist equipment to shatter the CIMB Asia Pacific Classic scoring record by five shots en route to a six-stroke victory in Malaysia.  

 Additional wins on the Nationwide, Japan, Australasian, and South African Tours advanced the Titleist golf ball win count across the2011 worldwide professional tours to 158, nearly seven times the nearest competitor with 23.  Proof, that all around the world, when it matters most, more of the world's best count on superior consistency and performance of Titleist.


SHANGHAI MASTERS:  McIlroy finished regulation at 18-under 270 to force the playoff.  Fellow Titleist Brand Ambassador Seung-yul Noh (Pro V1x, 910D3 driver, 910Fd fairway metal, New MB/AP2 prototype irons, Vokey Design Spin Milled pitching, sand and lob wedges, Scotty Cameron Timeless putter) and Pro V1 loyalist Hunter Mahan (Pro V1x) tied for 3rd place at 13-under.

What's in Rory’s Bag?: Pro V1x golf ball, 910D2 driver (8.5), 906F2 fairway metals (13, 18), MB irons (3-9), Vokey Design Spin Milled pitching (48), sand (54) and lob (60) wedges, Scotty Cameron GSS putter.

CIMB ASIA PACIFIC CLASSIC:  Van Pelt made birdies on five of the last eight holes to close with a 7-under 64 for the six-shot win.  Playing partner Jeff Overton (Pro V1x), who finished 2nd after closing with a 69, described Van Pelt's final round as "one of the best rounds of golf I've ever seen."   It marked the second career PGA TOUR title for Van Pelt who also won the 2009 U.S. Bank Championship in Milwaukee.  The event was co-sanctioned by the U.S. PGA and Asian Tours.

Van Pelt's 23-under, 261 victory total shattered the scoring record for the second year tournament by five strokes.  Last year's inaugural event was won by fellow Titleist Brand Ambassador Ben Crane.

What's in Bo Van Pelt's Bag?:  Pro V1, 909D2 driver (8.5), 910Fd fairway metal (13.5), 910H hybrid (17), MB (5-P)/CB (4) irons, Vokey Design SM4 gap (52), sand (56) and lob (60) wedges.

Another Titleist Brand Ambassador, Cameron Tringale (Pro V1x, 910D3 driver, 910Fd fairway metal, New MB prototype irons, Vokey Design pitching, sand and lob wedges, Scotty Cameron 009 putter), matched Van Pelt's closing 64 to share low round of the day, and finished in a three-way tie for 4th place that also included Mark Wilson (Pro V1x).

Ryan Palmer, who tied for 7th place, put himself in contention with an ace on the par-3 199-yard seventh hole, jarring his Pro V1 with an AP2 6-iron.  It was Palmer's third hole-in-one on the PGA Tour.

Titleist was the overwhelming golf ball of choice at the event with 28 players, more than four times the nearest competitor with 6.  Titleist also was first in drivers (15); iron sets (16);  sand, lob and approach wedges (47); and putters (T-15).  Titleist was second in fairway metals (15).
NATIONWIDE: Pro V1 loyalist Ken Duke closed with a 4-under 68 to win the Nationwide Tour Championship.  Duke posted a 10-under 278 total, two strokes clear of his nearest competitor.  The win marks the second Nationwide Tour victory for Duke and his first since 2006.  Duke, who entered the tournament in 36th place on the official Nationwide Tour money list, earned enough to vault inside the top 25 and earn a trip back to the PGA Tour in 2012.

Daniel Chopra closed with a one-under 71 to take a share of 3rd place with fellow Pro V1x loyalist David Lingmerth.  Both players finished at 6-under 282.  The strong performance by Chopra, a former winner on the PGA Tour, also ensured him a spot among the 25 players who earned a 2012 PGA Tour card.

Of the 25 Nationwide players who have earned PGA Tour cards for the 2012 season, 15 relied on Titleist golf equipment for their success, including Titleist Brand Ambassadors:  Mark Anderson (Pro V1x, 910D2 driver, 910F.d fairway metal, 910H hybrid, New AP2 prototype irons, Vokey Design SM4 wedges, Scotty Cameron Kombi Long putter); Erik Compton (Pro V1x, 910D3 driver, 910F fairway metal, 910H hybrid, CB and MB irons, Vokey Design wedges, Scotty Cameron GSS Newport 2 putter);   Martin Flores (Pro V1x, 909D3 driver, 909F3 fairway metal, New AP2, CB, MB prototype irons, Vokey Design wedges, Scotty Cameron RD Concept 1 putter); and Kyle Thompson (Pro V1x, 910D3 driver, 910F fairway metals, AP2 irons, Vokey Design wedges, Scotty Cameron Newport putter); as well as Titleist golf ball loyalists: 
Jonas Blixt (Pro V1x); Miguel Carballo (Pro V1); Roberto Castro (Pro V1x);  Daniel Chopra (Pro V1x); Gavin Coles (Pro V1x); Ken Duke (Pro V1); Matt Goggin (Pro V1x); Troy Kelly (Pro V1);  John Mallinger (Pro V1x); Ted Potter, Jr. (Pro V1x); and Steve Wheatcroft (Pro V1x).

SOUTH AFRICA:  Titleist golf ball loyalist James Kamte (Pro V1x) captured the BMG Classic in a sudden death playoff for his fourth career Sunshine Tour title.  Both playoff participants ended regulation with a score of nine-under par 207.  Titleist Brand Ambassador Shaun Norris (Pro V1x, 910D3 driver, New CB prototype irons, Vokey Design wedges) finished solo 3rd, one shot out of the playoff, while Brandon Pieters (Pro V1x) placed solo 4th, another shot back.  The top four finishers all relied upon Titleist golf balls for their success.   Titleist was the top choice in golf balls with 101 players (70%), compared to 36 for the nearest competitor.

JAPAN:  Koichiro Kawano (Pro V1x) captured the Mynavi ABC Championship in a sudden-death playoff for his first career JGTO title.  Kawano forced the playoff in dramatic fashion by posting an eagle 3 on the final hole of regulation.  Kawano came from three strokes back with a bogey-free 67, finishing regulation at 15-under 273. Hiroyuki Fujita (Pro V1) shared 3rd place at 14-under 274, one shot out of the playoff.

Titleist was the overwhelming golf ball of choice with 40 players, more than four times the nearest competitor with 9.  Titleist also was first in sand, lob and approach wedges (45); and putters (20).

AUSTRALASIAN:  Rohan Blizard (Pro V1x, 910D2 driver, AP2 irons, Vokey Design wedges, Scotty Cameron putter) captured the Western Australian Open with a score of 10-under par.  He was two shots clear of Ashley Hall (Pro V1x), David McKenzie (Pro V1x) and Matt Jager (Pro V1), with Heath Reed (Pro V1x) a further shot back.  Blizzard topped a leaderboard that included Titleist golf ball loyalists in the top seven positions.

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