Titleist brand ambassador Ben Curtis and Pro V1x loyalist Lee Westwood headlined a four-win week for Titleist golf balls around the world's major tours, as they captured the Valero Texas Open and the CIMB NIAGA Indonesian Masters respectively.

Ben Curtis - the 2012 Valero Texas Open Champion

Curtis posted a final round even-par 72 for a 279 total and victory by two shots over Pro V1 loyalist John Huh and one other.

Curtis made a clutch save on the 17th after a bad lie from the middle of the fairway left him with a 20-foot putt for par. He then birdied the par-5 18th to secure the title, the fourth of his PGA TOUR career and first since 2006 (his previous victories came at the 2003 Open Championship, 2006  Booz Allen Classic and the 2006 84 LUMBER Classic).


What's in the bag Ben?

WHAT'S IN BEN CURTIS'S BAG?:  Pro V1x golf ball, 910 D3 (8.5) driver, 910 F.d (13.5) fairway metal, 910 H (18.0, 20.0) hybrids, AP1 (4-PW) irons, Vokey Design approach (52) and Vokey TVD sand (58) wedges, Scotty Cameron Studio Select Newport 2 putter.

Of the 10 players who placed among the top-10 finishers at the Valero Texas Open, nine trusted Titleist golf balls for their success. Titleist was the overwhelming ball of choice with 105 players compared to 14 for the nearest competitor.

On the Asian Tour, Pro V1x loyalist Lee Westwood successfully defended his title at the CIMB NIAGA Indonesian Masters. Westwood shot a final round 2-over 74 at Royale Jakarta GC to finish at 16-under 272.  He played 32 holes on Sunday in the weather delayed event.

Lee Westwood holds aloft his trusted Pro V1x

Thaworn Wiratchant of Thailand (Pro V1x) shot a final round 67 to take solo 2nd place at 14-under 274.  Titleist Brand Ambassador Gaganjeet Bhullar of India (Pro V1x, 910 D2 driver, AP2 irons, Vokey Design pitching, sand and lob wedges, Scotty Cameron Studio Select Newport putter) and fellow countryman Shiv Kapur (Pro V1x) tied for third at 12-under 276 to give Titleist ball players the top four spots in the event.

Of the 13 players who finished among the top-10 at the Indonesian Masters, 8 trusted a Titleist golf ball for their success.

Elsewhere, on the Sunshine Tour, Pro V1x loyalist Chris Swanepoel captured the Golden Pilsner Zimbabwe Open, while on the Japan Tour fellow Pro V1 loyalist Hiroyuki Fujita ran out victorious at the Tsuruya Open.

Titleist golf ball loyalist Chris Swanepoel sends his Pro V1x towards the hole - his trousers were on the money too!

On the European Tour, there were strong finishes for Titleist ambassadors George Coetzee and Victor Dubuisson, both of whom posted 16-under 272 totals to finsh tied for fourth at the Volvo China Open.

Titleist was the overwhelming ball of choice at the Volvo China Open with 94 players, compared to 21 for the nearest competitor.

On the range at the Volvo China Open

The European Tour has moved to China this week - more specifically the North Eastern city of Tianjin, the sixth largest city in China.

Binhai Lake Golf Club plays host to the Volvo China Open for the first time and is set to provide a stern test to the players. Measuring a staggering 7,667 yards, the par 72 course features plenty of water - add to this the exposed construction and the expectation of windy conditions and you can see why it is anyone's guess as to which way the scoring will go.

Of the four par 3's on the course only one is less that 200 yards (and that is 199 yards)! The 13th is a whopping 287 yards long, which could leave some looking for bail out areas rather than shooting at the pin!

And just when the players think the end is in sight, the 18th is a 630 yard par 5 - should make for an interesting finish if it is tight on the last day.

To check out this week's slideshow, just click on the image below:

This week's prize and the list of previous winners, including defending champion and Pro V1x loyalist Nicolas Colsaerts


Titleist is the #1 ball for more players and more champions across the worldwide professional tours. In fact, to date in 2012, Titleist golf ball players have recorded 44 victories around the world, compared to 6 for the nearest competitor. Since the introduction of the Pro V1 in 2000, the golf ball franchise has been the golf ball of choice for more than 1,700 champions worldwide.

Below is a listing of tournaments won by Titleist golf ball players on the major worldwide professional tours in 2012.

TOUR (wins)


PGA TOUR (11) Hyundai Tournament of Champions Steve Stricker Pro V1x
  Sony Open in Hawaii Johnson Wagner Pro V1x
  Humana Challenge Mark Wilson Pro V1x
  Waste Management Phoenix Open Kyle Stanley Pro V1x
  Northern Trust Open Bill Haas Pro V1x
  WGC - Accenture Match Play Championship Hunter Mahan Pro V1x
  Mayakoba Classic John Huh Pro V1
  Honda Classic Rory McIlroy Pro V1x
  Transitions Championship Luke Donald Pro V1x
  Shell Houston Open Hunter Mahan Pro V1x
  THE MASTERS Bubba Watson Pro V1x

EUROPEAN (8)  Africa Open Louis Oosthuizen Pro V1x
  Abu Dhabi HSBC Golf Championship Robert Rock Pro V1x
  Commercialbank Qatar Masters Paul Lawrie Pro V1x
  Omega Dubai Desert Classic Rafael Cabrera-Bello Pro V1x
  Avantha Masters Jbe' Kruger Pro V1x
  Open de Andalucia Julien Quesne Pro V1x
  Trophée Hassan II Michael Hoey Pro V1x
  Maybank Malaysian Open Louis Oosthuizen Pro V1x

LPGA (5) Honda LPGA Thailand Yani Tseng Pro V1x
  HSBC Women's Champions Angela Stanford Pro V1
  RR Donnelley LPGA Founders Cup Yani Tseng Pro V1x
  Kia Classic Yani Tseng Pro V1x
  Kraft Nabisco Championship Sun Young Yoo Pro V1

CHAMPIONS (4) Mitsubishi Electric Championship at Hualalai Dan Forsman Pro V1x
  Allianz Championship Corey Pavin Pro V1
  ACE Group Classic Kenny Perry Pro V1x
  Encompass Insurance Pro-Am of Tampa Bay Michael Allen Pro V1x

NATIONWIDE (4) Panama Claro Championship Edward Loar Pro V1x
  Chile Classic Paul Haley II Pro V1x
  Soboba Classic Andres Gonzales Pro V1x
  TPC Stonebrae Championship Alex Aragon Pro V1x

SOUTH AFRICAN (3) Data Dimension Pro-Am Oliver Bekker Pro V1x
  Telkom PGA Championship Keith Horne Pro V1x
  Platinum Classic Jake Roos Pro V1x

ASIAN (5) Zaykabar Myanmar Open Kieran Pratt Pro V1x
  ISPS Philippine Open Mardan Mamat Pro V1x
  Handa Faldo Cambodian Classic David Lipsky
Pro V1x
  Panasonic Indonesia Open Digvijay Singh Pro V1x
  ISPS Handa Singapore Open Scott Hend Pro V1x

ONEASIA (1) Indonesia Open Nick Cullen
Pro V1x

JAPAN (0)      

AUSTRALASIAN (3) Victorian Open Scott Arnold Pro V1
  Adroit Insurance Group Victorian PGA Championship Garreth Paddison Pro V1
  New Zealand Pro-Am Championship Mike Hendry Pro V1x

KOREAN (0)      

CANADIAN (0)      

CHINA (0)      

Titleist Pro V1x loyalist Louis Oosthuizen put last week's disappointment behind him in typically stoical style to capture the Maybank Malaysian Open at the Kuala Lumpur G&CC.

The 2012 Maybank Malaysian Open Champion, Pro V1x loyalist Louis Oosthuizen

With four sub-70 rounds, Louis pulled away from the pack with five final round birdies on his way to a 4-under round of 68.

"On Thursday I knew the game was there - it was just a question of whether or not I would be able to go all the way physically," explained Oosthuizen after his fifth European Tour title. 

Louis shakes hands with compatriot and Titleist staffer Jbe Kruger

Clearly, Louis was able to withstand the effects of a 30-hour journey from Augusta to Malaysia, travelling across 12 timezones on the way.

Titleist staffer Rafa Cabrera-Bello continued his run of good form as he finished tied for third at 12-under - at the same time moving up to #61 in the Official Golf World Rankings.

Titleist ambassador Rafa Cabrera-Bello splashes his Pro V1x out of a bunker during the final round

Four of the top five finishers relied on Titleist golf balls for their success and Titleist was the overwhelming ball of choice at the Maybank Malaysian Open with 94 players, compared to 23 for the nearest competitor.

Elsewhere, on the Nationwide Tour, Pro V1x loyalist Alex Aragon earned his first Nationwide Tour title at the TPC Stonebrae Championship while on the Champions Tour , fellow Pro V1x loyalist Michael Allen cruised to victory at the Encompass Insurance Pro-Am of Tampa Bay.

Countless times a day, Titleist golf balls are launched from earth, propelling upwards and onwards in a matter of seconds.

Ever wonder what makes them go? 

Golfers, their golf clubs and golf swings certainly have a lot to do with it. Not to mention all of the technology, innovation and R&D that gets added to the equation when it comes to making the #1 ball in golf.

However, a golf ball's main source of energy is its core.

Since we’re a rather curious bunch here at Team Titleist, we decided to talk to the Golf Ball R&D department in order to improve our core competency. Here's what we learned from the experts...

 The core is a high-resiliency rubber composition that makes up the centre and largest component of every Titleist golf ball. In the Titleist R&D department, an entire team of chemists and engineers has been dedicated to formulating cores and advancing the technology (such as the Titleist Pro V1's new ZG Process Core Technology) that helps power the most played golf balls at every level of competitive golf. 

"Plain and simple, the core is the engine of the golf ball," says Bill Morgan, Senior V.P. of Titleist Golf Ball R&D.

The core's main ingredient is Polybutadiene (pol-ee-byoo-tuh-dahy-een), a synthetic rubber that produces a high-energy return and can be manufactured to a number of desired characteristics. 

"Stiffness, compression, resilience, size, whether it's a single core or a dual core," says Morgan, "all of those things factor into performance characteristics of the golf ball."

Spin rate (control), initial velocity (distance) and compression (feel) are all affected by differences in core construction. 

 In addition to the base rubber, cores contain cross-linking agents that will increase resiliency (speed) when cured, peroxides to catalyze that cross-linking, and fillers to adjust the weight.

(The R&A and USGA rules of golf allow for golf balls weighing as much as 1.620 ounces, and since the core is the largest component, the overall weight is adjusted here.) 

"Generally speaking, every element that you add to a golf ball changes multiple characteristics of the ball," Morgan says. "So you balance what a particular compound or dimension does against performance characteristics, and you're trying to match that to golfers' needs." 

The Titleist Pro V1 golf ball features a single solid core, 1.530 inches in diameter, constructed with Titleist's new and innovative ZG Process Core Technology. 

The ZG Process, which took over five years to develop, has resulted in Titleist's most uniform core ever constructed – from within the core itself, from core to core within the press and from press to press.

The transformation from uncured rubber to the engine of a Titleist golf ball takes less than 15 minutes at over 300º F. 

"It’s the most consistent golf ball that we’ve ever made," says Brian Comeau, Manager of Materials Research in R&D.

Other features of the Pro V1 include a responsive Ionomeric Casing Layer (.045 inches thick), high-performance Urethane Elastomer Cover and spherically-tiled 352 tetrahedral dimple design. 

The result is a golf ball that provides exceptional distance and durability, increased spin control and a more consistent, penetrating ball flight. 

"It's important to remember that no single element of design can determine the performance of the golf ball," says Comeau. "There needs to be a symbiotic relationship between all of the elements, from the core to the intermediate layer, to the cover and dimple patterns." 

 The Titleist Pro V1x golf ball has a large, high velocity solid dual core with soft centre, as well as a responsive Ionomeric Casing Layer (.035 inches thick), high-performance Urethane Elastomer Cover and spherically-tiled 328 tetrahedral dimple design. 

This combination delivers very low spin off the driver and long irons, a higher trajectory that contributes to longer distance and a consistent ball flight that cuts through windy conditions.

The new Titleist NXT Tour, NXT Tour S, Velocity and DT Solo golf balls also feature different core, cover and dimple design variations that contribute to their relative performance characteristics.

 The new NXT Tour, which delivers excellent scoring performance exceeded only by Pro V1 and Pro V1x, has a large dual core, three-piece construction that features a slightly smaller, soft centre and higher volume outer core layer. Its soft, thin Fusablend cover features a new spherically tiled octahedral design with four axis of symmetry, and 302 dimples in five different sizes.

The result is a combination of long, consistent distance, commanding short game spin and control, as well as soft feel on all shots with excellent durability.

The new NXT Tour S – featuring a new, proprietary low compression and highly resilient core – was created for golfers seeking NXT Tour-like performance with a softer feel. (This ball is also available in high optic yellow.)
In creating the new Titleist Velocity golf ball, R&D implemented exclusive high-speed LSX core technology to produce the highest velocity core formulation of any Titleist golf ball.

The Velocity is encased in a NAZ2 cover formulation featuring a 332 icosahedral dimple design that delivers high initial ball speed on all full swing shots and playable feel in the short game. It all adds up to a soaring, tight, consistent ball flight and deep downrange peak trajectory.

The new DT SoLo was developed with one objective in mind: Design the softest compression feel possible, while continuing to deliver the long distance and control that DT SoLo players have always counted on.

The cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package, provides a penetrating ball flight with long roll out for excellent total distance.

We hope you enjoyed this brief journey to the core of the Titleist family of golf balls. Click here to get some more information on the current line-up.
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