As the sun rose Monday morning on Long Island, N.Y., it brought with it a series of firsts - the first event of the 2012 PGA Tour Playoffs at The Barclays, the first time The Barclays will be contested over the challenging Black Course at Bethpage State Park, and for Titleist Brand Ambassadors who have played their way into the playoffs it will be a first look at the new prototype Titleist 913 fairways and hybrids on the PGA Tour.

And we're excited to be bringing you a quick look of what the players will be testing at The Barclays.

Our Team Titleist colleagues in the US are en route to Bethpage Black and we'll be checking in with them throughout the week with inside-the-ropes updates as players work with the Titleist Golf Club R&D team and Tour Reps to get their SureFit Tour settings dialed-in. The new prototype Titleist 913 fairways and hybrids will seeded on the European Tour at the Dunhill Links and we will be on hand then to bring you updates on that process.

As with the 913 prototype driver launch at the AT&T National in June, this marks the official introduction of the new fairways and hybrids on the PGA Tour and kicks off the tour seeding and performance validation process that all Titleist clubs go through prior to being released in the market.

Quick Fact: 913 is the series designation for the new family of metals. Titleist continues to release metals under the 900 number designation with the “9” standing for metals and the “13” indicating the new model year, 2013.

As the tour seeding and performance validation process continues in the coming weeks across the worldwide professional tours, we'll continue to share more news and product details here on Team Titleist.

Stay tuned!

While the result at the Wyndham Championship on the PGA Tour is still to be decided, there were three wins for Titleist players on other professional tours globally.

Casual water abounds at the Wyndham Championship

A downpour in North Carolina means that the final round of the Wyndham Championship will commence today, with Titleist ambassadors Tim Clark, Jason Dufner and Bud Cauley all challenging for the title.

Titleist ambassador Bud Cauley is in the hunt in North Carolina

Titleist is the overwhelming ball of choice at the Wyndham Championship with 108 players, more than eight times the nearest competitor with 13.

Meanwhile, on the Champions Tour, Willie Wood won an all-Titleist Pro V1x playoff to capture the Dick's Sporting Goods Open for his first career Champions Tour title.  Wood made a long birdie putt on the final hole of regulation to match Michael Allen at 13-under 203, and then won with a par on the first extra hole. Titleist was the top choice of more players in the field of 81 in the golf ball category with 58, over seven times the nearest competitor with eight.

The Dick's Sporting Goods Open Champion 2012 - Willie Wood

Titleist Pro V1x loyalist Shawn Stefani secured his first career Web.com Tour title with a two-shot win at the Midwest Classic.  Stefani closed with a 7-under 64 en route to a 17-under 267 victory total.  The win vaults Stefani from 54th to 12th on the Web.com Tour money list. Titleist was the top choice of more players in the Midwest Classic field of 156 in the golf ball category with 108 (69%), nearly seven times the nearest competitor with 16. The win is the 11th for Titleist golf ball loyalists on the 2012 Web.com Tour, more than five times the nearest competitor with 2.

In Japan, Titleist Pro V1 golf ball loyalist Toshinori Muto birdied the final hole to go wire-to-wire en route to a one shot win at the Kansai Open Golf Championship.  It marked the fifth career JGTO victory for Muto, who closed with a two-under par 69 for an 18-under 266 victory total. 

Elsewhere, on the European Challenge Tour, an all-Titleist-ball-loyalist playoff saw Alessandro Tadini secure victory from James Busby at the event held at Stensballegaard Golf in Denmark. Having finished at 12-under par for the tournament, the 38-year old Italian went on to win the title with a par at the third extra hole.

Finally, Titleist was the favorite equipment brand among the field of 312 at the U.S. Amateur Championship, with more players relying upon the #1 ball in golf by an overwhelming margin of 258 to 27 for the nearest competitor.  Titleist was also the top choice in drivers, fairway metals and hybrids, iron sets, approach, sand and lob wedges and putters.

Titleist ambassador and PGA Pro Anders Mankert of Cosby Golf Club in Leicestershire spends some time looking at how to control the trajectory and spin of the ball on pitch shots.

As we all know, more shots are saved by being able to put the ball close to the flagstick rather than seeking out extra distance. Controlling the trajectory and spin of your ball will help put you into makeable putt territory.

To view the video, simply click here or on the image above.

A lot of focus is put on the grip as the foundation of a good golf swing, but how it differs for the putter is often overlooked.

In his latest video in a series of seven, Titleist ambassador and PGA Pro Anders Mankert of Cosby Golf Club in Leicestershire reviews how to grip the putter to promote a better stroke.

To view the video, simply click here or on the video above.

The Grand Final of the Glenmuir PGA Professional Championship kicked off this week at Carden Park Golf Resort near Chester, Cheshire. The tournament saw a field of 156 of the best club professionals tee it up at Carden Park for the Grand Final looking to claim the most prestigious title in the PGA calendar and a healthy first prize of £10,000.

Once again Titleist was the #1 ball of the club professional with 81.4% of the field choosing to play either the Pro V1 or Pro V1x.* 



In support of the event, Titleist sent a team of representatives to Carden Park and for the first time the official European Tour Truck made the journey to the event. The presence of the truck created a real buzz at the venue and was on-site to provide the participants at the Club Professional Championship with the same service received by the European Tour pros. As you can imagine, this service proved hugely popular with the players, and our club technicians were kept busy during the Monday practice round with a number of equipment requests. Players in the main visited the truck for re-shafts, re-grips or to have their lofts and lies checked. But by far the most common request was personalised stamping for their Vokey Design wedges. The stamping service has always been popular out on Tour and it proved just as popular with the club professionals at Carden.



Another key aspect of Titleist's support of the event was to provide balls, gloves and headwear to the participants. Those players choosing to play Titleist were issued with a dozen of either Pro V1 or Pro V1x and each player was given the option of a Titleist or FootJoy glove for the event. A selection of Tour issue caps and visors were also distributed.

In addition to providing equipment support to the players, the Monday practice round at Carden provided Titleist with the opportunity to conduct a photo shoot for a large group of its Titleist ambassadors. An advertising campaign will also be created and will focus on the strength of the Titleist ball count at the event and will feature a number of participating players. 

Titleist was the overwhelming equipment brand of choice amongst the field also topping the counts in other categories including drivers (44%), fairways (36%), utilities (33%), irons (49%) and wedges (52%)*.

We hope you've enjoyed this brief hiatus from the European Tour but rest assured that the blog will be back on its usual stamping ground with an update from the prestigious PGA Championship later this week!

* Source: Sports Marketing Surveys Glenmuir Club Professional Championship Survey 2012

1
2
3