Consumer Validation of the NEW DT TruSoft

 

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We invited twelve consumers to be the first in the UK to experience the new DT TruSoft Golf Balls at Ipswich Golf Club with Titleist Brand Ambassador Kevin Lovelock.

The day started with coffee and a brief introduction to the new DT TruSoft features and benefits. We then provided an insight to what goes into validating a new Titleist golf ball, from R&D development to the large number of consumers that played their part in testing the latest addition to the Titleist family of golf balls. Next it was off to the short game area where the group hit shots from various positions starting with putting, chipping and pitches around the green and then playing some full shots onto the great short game area at Ipswich Golf Club. The final part of the validation was the on course evaluation, where each consumer played the DT TruSoft Golf Ball against their current ball of choice. We then found out what they had to say about it! Read on... 

"Soft, easy feel. Good around the greens and provided me confidence when hitting off the tee."

"It was consistent and receptive. I loved the feel when I was putting with it on the green, it was so much more consistent than my current golf ball, where sometimes it would bounce of my putter face. I really liked it."

"I was impressed with the ball the harder I hit it the better it felt and I also found it checked up better than expected when chipping into greens." 

"I found the distance achieved was slightly improved (5 to 10 yards). Around the green it felt more like a premium ball and pulled up more quickly than my current ball. Putting was a joy, a nice feel and predictable roll, just felt nicer off the putter face. I would say an overall improvement in all aspects of my game."

Learn more about our NEW DT TruSoft by clicking here