Solidifying his position as one of the most consistent and clutch performers on the PGA Tour, Titleist Brand Ambassador Webb Simpson rolled in his Pro V1x golf ball in for three consecutive birdies Monday afternoon at TPC Boston to close out a fist-pumping playoff-victory at the Deutsche Bank Championship.

Trusting a Pro V1x golf ball and bag full of Titleist equipment, Simpson charged to the winner's circle for the second time in just 16 days, highlighting another season of dominance for Titleist on the 2011 PGA Tour.

Titleist golf ball players have won 27 of the 37 PGA Tour events played so far this season, nine times the nearest competitor with three and more than all competitors combined.

 Simpson’s win increases the Titleist victory count on the PGA Tour across every major equipment category, including golf balls (27), drivers (15), irons (15) and wedges (19). Titleist is also the top choice among champions in the putter category with 16.

Simpson, who earned his first-career victory Aug. 21 at the Wyndham Championship, is also one of 12 Titleist Brand Ambassadors that have combined to win 15 PGA Tour events this season, including: Steve Stricker (2), Nick Watney (2), Adam Scott, Scott Piercy, Johnson Wagner, Gary Woodland, Brendan Steele, Harrison Frazar, Rory McIlroy, Chris Kirk and Scott Stallings.

On Labor Day, Simpson's efforts included a final-round 6-under 65 that featured a front-nine 30 as well as a 30-footer for birdie on TPC Boston's par-5 18th to get into a playoff with fellow Pro V1x golf ball player Chez Reavie.

On the first playoff hole, Simpson got up-and-down from a tough lie on the left side of the 18th green, rolling his Pro V1x golf ball in from 15 feet for birdie.

Next, at the par-4 17th, Simpson hit his Vokey Design Spin Milled TVD wedge to 8 feet and sank the birdie putt to capture a victory that could make him one of the game's household names.

 Simpson, 26, moved to No. 1 in the FedEx Cup Playoffs Standings, jumped to 14th in the Official World Golf Ranking and assured himself a spot on the U.S. Presidents Cup team that will compete later this year in Australia.

"It's been a whirlwind of a few weeks. …," said Simpson, sporting the same light-purple shirt he wore during the final round at Wyndham.

"I don't really know what to think right now, but I'm certainly thankful for the chance to win and having been able to finish the round with a birdie, and then birdie the first two holes in a playoff was truly awesome."

Simpson has recorded nine top-10 finishes and 17 top-25's in 2011. He is No. 1 in the PGA Tour's All-Around statistical ranking, third in scoring average (69.30) and fourth in final-round scoring average (69.00).

At Wyndham, Simpson's final round featured three birdies and zero bogeys. Monday At Deutsche Bank, he made five birdies, one eagle and one bogey.

"The goal that I set out to accomplish is to be one of the best players in the world, if not the best," he said. "But you know, I don't set result-oriented goals for myself. I just try to get up every day and do the most I can to improve my game."

Both Simpson and Reavie finished the four rounds at TPC Boston at 15-under 269, two shots ahead of three players including Pro V1x loyalist Luke Donald.

Titleist was the overwhelming golf ball of choice at The Deutsche Bank Championship with 62 players, nearly five times the nearest competitor with 13.

Titleist also was first in iron sets (34);  sand, lob and approach wedges (96); and putters (39).

Here's a closer look at Webb Simpson's Titleist equipment:

Ball: Titleist Pro V1x
Driver: Titleist 909D3 10.5° (UST AxivCore 69)
Fairway wood: Titleist 909F2 13.5° (UST VTS 8X)
Fairway wood: Titleist 910F 17° (UST VTS 8X)
Hybrid: Titleist 910H 21° (Graphite Design Tour AD DI 105)
Irons: Titleist 680 MB 4-P (True Temper Dynamic Gold)
Wedges: Titleist Vokey Design TVD 54°, 58° (True Temper Dynamic Gold)

• CHINA PGA TOUR: Pro V1x loyalist Rory Hie birdied his final three holes to post a final-round 7-under 65 and cruise to victory at the Tangshan China PGA Tour event.

Hie, 23, finished at 15-under 273, seven shots clear of the field. It was his sixth-career win as a professional.

Nine of the top 10 finishers relied upon Titleist golf balls for their success, including Titleist Brand Ambassadors C.J. Gatto and Eom Jae Woong, who tied for third.

Titleist golf ball loyalists accounted for more than 83 percent of the field with 104 of 125 players, eight times more than the nearest competitor with 13.

Titleist also was first in fairway metals (52), hybrids (53), iron sets (42), sand, lob and approach wedges (149) and putters (44).

EUROPEAN TOUR: Titleist was the overwhelming golf ball of choice at the Omega European Masters with 91 players, more than four times the nearest competitor with 22 and more than all competitors combined.

?Titleist Brand Ambassador Rory McIlroy, playing for the first time since he hurt his arm at the PGA Championship, shot a final round 3-under 68 to tie for third.

?NATIONWIDE TOUR: Titleist was the No. 1 golf ball of choice at the Mylan Classic with 106 players, more than seven times the nearest competitor with 15 and more than all competitors combined. Titleist also was first in iron sets (42); sand, lob and approach wedges (139); and putters (68).
?JAPAN TOUR: Titleist was the overwhelming golf ball of choice at the Fujisankei Classic with 56 players. Titleist also was first in hybrids (35); and sand, lob and approach wedges (116).

SOUTH AFRICAN TOUR: Titleist was the overwhelming golf ball of choice at the Telkom PGA Pro-Am with 48 players, more than two times the nearest competitor.

In this video, Titleist Performance Institue Co-Founder Dave Phillips and TPI Head Athletic Trainer Lance Gill share some in-depth insight into the biomechanics of the golf swing and the role hip turn plays in the swing.

With the help of 3D motion capture, Dave and Lance break down the mechanics of Titleist Brand Ambassador Rickie Fowler’s swing and guide us through the different aspects of his lower body action.

They also share a few swing drills that you can bring to the practice range that will get you moving in the right direction to perfect your hip turn.

Don't forget to visit to locate a TPI expert near you.

At the recent Worldwide Holdings Selengor Masters, Team Titleist South East Asia spent some time catching up with Titleist Brand Ambassador Marcus Both. As well as being a world class golfer, Marcus is also a bit of a club junkie, and could talk for hours about his equipment. On top of taking us through his bag, Marcus also lets us know how he go into the game of golf, what his future ambitions are and gives some great practice advise for young aspiring pro's out there. Enjoy.


With all of the innovation and technology that goes into the production of Titleist Pro V1 and Pro V1x golf balls, here's something to keep in mind:

"The Pro V1 is an amazing piece of equipment but it doesn’t know who’s hitting it," says Titleist Golf Ball Fitter Michael Collins. "A golf ball can't tell if the golfer is a high-handicap player or a scratch golfer."

That's not breaking news, but it's important to remember when determining the golf ball that will perform best for your game and help you shoot lower scores.

 Every day across the country, our Titleist Golf Ball Fitting experts meet golfers under the false impression that their handicaps are too high to play Pro V1x or Pro V1x golf balls.

"I'm not good enough to play the Pro V1," is the common refrain.

"It's also a myth," says Bill Morgan, Senior Vice President of Titleist Golf Ball R&D.

"Switching to a certain golf ball because you think you're not good enough will actually prevent you from getting better."

Titleist Pro V1 and Pro V1x golf balls are designed for golfers of all skill levels, swing speeds and handicaps.

Why? Because all golfers need the same thing.

"They need a golf ball that performs consistently and a golf ball that will help them score better," says Morgan. "Our focus on making our golf balls perform in the shots to the green will help golfers of all skill levels shoot lower scores.

"If you change to a different golf ball simply because you think you’re not good enough, you’re actually making it more difficult to hit shots into the green and you’re not allowing yourself to be rewarded for your best swings," says Morgan.

Titleist's green-to-tee ball fitting methodology is based on the fact that most scoring opportunities are created by shots into the green, and improving your game in those areas will have the most game-changing affects.

As Morgan points out, one of the biggest differences between highly-skilled and lesser-skilled golfers is the number of shots they hit into the green. Research shows that as a player's handicap increases, so does the number of shots hit into the target.

“The spin and flight characteristics and performance control of Pro V1 and Pro V1x golf balls make it easier for you to execute those types of shots in and around the putting surface, and help you hit it closer to the target,” adds Morgan.

“It’s a straightforward equation. The closer you hit it to the hole, the better your chances to make the putt and shoot a better score.”

Where all the pieces of Pro V1 and Pro V1x technology intersect is in their ability to deliver the best short-game performance without having to sacrifice on other attributes such as distance.

All Titleist golf balls are long, as distance differences between models off the driver from lower- to higher-handicap players are less than four yards.

Hitting your golf ball three yards longer off the tee won't have a significant impact on your score. Hitting your golf ball three yards closer to the pin will.

"Because that’s the part of the game that matters the most and that’s where all the golfers are really the same," says Morgan.

"Tour pros have the same requirements in that part of the game. Hit it close. Not hit it far."

To learn more about Titleist Performance Golf Ball Fitting and try the online Titleist Golf Ball Selection Tool, click here.

Related posts: The Facts About Swing SpeedPlay the Same Golf Ball Model

In late June, we introduced four new Titleist iron models to the worldwide professional tours as part of our performance validation process. The response on Tour to the new AP1, AP2, CB and MB (712 series) irons has been overwhelmingly positive, with many of our Titleist Brand Ambassadors putting the irons straight in the bag after initial testing.

Nick Watney (AP2), Chris Kirk (CB) and Scott Stallings (AP2) have each won on Tour since putting the new irons in play – performance validation at its best.

Given the buzz surrounding the new product introduction on Tour, we have received many comments and questions about differences between the new and previous generation Titleist irons. In an effort to address some of these questions, we’d like to take you “under the hood” of the new AP irons to illustrate how our most Advanced Performance technology to date is poised to help the games of serious golfers.

The new AP irons (712 Series) feature advanced multi-material designs that provide the high performance ball flight, stability, looks, feel and sound preferred by serious golfers. The new designs have been improved with internal weighting that utilizes a higher density tungsten material in order to distribute mass more efficiently. Redistributing the weight in this manner increases the moment of inertia (MOI) of the club without increasing the blade length. This means the new AP irons are more forgiving yet do not lose any workability or shot control.  The higher MOI designs of both the new AP1 and AP2 irons produce more consistent balls speeds over a larger area of the face, leading to better distance control.

Chris McGinley, Vice President of Marketing for Titleist Golf Clubs, says “good iron play is all about distance control. Increasing the MOI of the AP irons allows golfers to be more consistent with their irons shots, leading to more and better scoring opportunities."

“Traditionally, high MOI has been achieved by increasing the size of the club head,” adds Marni Ines, Director of Titleist Irons Development. “By concentrating weight in very specific locations with the high density tungsten, we can offer our most playable irons to date without sacrificing the workability that our target golfers demand.”

Be sure to click on the image below to take a closer look at the construction of the new Titleist AP irons.

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