Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons.  The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel."  Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.

All 712 AP Iron Images

 

"The new 712 line of AP irons represents another step forward in iron design," said Steve Pelisek, General Manager, Titleist Golf Clubs. “With the development of the first AP irons in 2007, we knew we had created something special - irons that incorporated a true blend of classic golf club aesthetics with modern playability, forgiveness and consistency. With the new 712 line we've taken this breakthrough technology to a new, game-changing level by increasing the stability and forgiveness without losing any workability or shot control."

HISTORY OF ADVANCED PERFORMANCE TECHNOLOGY: Iron performance can best be measured, not only by the quality of shots produced by well-executed swings, but also by the quality of shots when less-than-ideal contact is made with the ball. From an engineering standpoint, the key to maximizing shot quality on off-center hits is weight distribution. Club designers learned that by placing more weight around the perimeter of the club they could reduce the amount that the club twists on off-center hits. When the clubhead is more stable, off-center hits still fly relatively straight and far. However, perimeter-weighted irons had an intrinsic drawback. In order to redistribute enough weight to exact a measurable performance advantage, the clubhead shape had to change. The typically larger heads of these irons with their wider soles and thicker toplines were visually unappealing to many serious golfers whose concept of an ideal iron is represented by the compact profile and sharper lines of a traditional forged blade iron.

The rules changed when Titleist introduced Advance Performance technology. By successfully integrating new materials in a new dual cavity, multi-component construction, Titleist not only launched an iron that delivered modern performance and playability, but one that would also satisfy the sensibilities of even the most ardent iron traditionalist.

"The original AP irons changed the way golfers thought about irons," said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. "AP technology opened up a host of new possibilities in which design aesthetics and performance no longer had to be mutually exclusive propositions. That original technology paved the way for the new advances that we've made with the new 712 line."

NEW ADVANCES IN THE 712 AP IRONS: The improvements incorporated into the new AP irons came about as the result of continued research that indicated that serious golfers were looking for improvements in three main areas. First, most players wanted even greater refinements to the clubhead's profile. Both the new AP1 and AP2 models feature sleeker contours that result in a better address position. Players also expressed a desire for more forgiveness, to get more out of their miss-hits, or said another way, better distance control. Both the new AP1 and AP2 have been improved with internal weighting that utilizes higher density tungsten in order to distribute mass more efficiently which increases the moment-of-inertia (MOI) without changing the CG location or the blade length. The higher MOI provides more consistent ballspeed across the clubface and better distance control. Better distance control leads to more scoring opportunities and is the key to good iron play.

The third wish-list item that research uncovered was that players wanted more forgiveness without any loss of workability or shot control. Traditionally it has been thought that forgiveness and workability were mutually exclusive. The new AP irons prove that they are not.

"When speaking about iron workability, it's important to dispel the myth that adding forgiveness to an iron decreases its workability," explained Stone. "In the golf industry, when we talk about Moment of Inertia, we're referring to MOI-y, which is the heel/toe stability of the clubhead on off-center impacts. The higher the MOI-y, the better the accuracy and distance on off-center hits. But the most influential property affecting workability is the Moment of Inertia around the shaft axis, which is mainly driven by blade length and the location of the clubhead's center of gravity from the shaft axis. When we redesigned the 712 AP irons, we redistributed weight in the clubhead so that we not only increased clubhead MOI or forgiveness, we kept blade lengths the same and maintained the same CG distance from the shaft axis. This allows players to flight and shape shots."

CONSTRUCTION: The new 712 AP1 and 712 AP2 irons retain the dual cavity design and multi-material construction that is the key to their advanced performance. However, the designs have been significantly upgraded for more forgiveness, higher ball speeds on miss-hits and improved distance control. Additionally, the new AP1 features a new topline shape and progressively reduced blade lengths resulting in more traditional-looking short irons. Notable changes to the new AP2 include a new, tour-inspired square toe profile and reduced sole width in the short irons for more precise turf performance.

Both new AP models incorporate Titleist's Tuned Feel System, a co-molded insert of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron.

Extensive improvements to the new AP1 structure include a redesigned stainless steel soleplate and integrated tungsten nickel sole weight that redistributes discretionary mass from the topline, center bar and sole cradle to low in the head, resulting in increased stability and forgiveness. The new AP2 structure also makes use of a new steel cradle that holds tungsten weights located heel and toe, providing greater forgiveness on miss-hits and more consistent distance control.

 

NEW 712 AP1 IRONS FEATURES AND BENEFITS

 Overview/Player Profile:  Titleist AP1 irons are advanced performance, multi-material, dual cavity irons providing more forgiveness with solid feel and improved looks for the aspiring to skilled golfer.   

Increased Forgiveness  through an advanced technology, multi-material, high MOI design featuring a precise stainless steel body and high density tungsten sole weight

Higher Ball Speed  on miss-hits for improved distance control

More Forgiving Long Irons  with a 4% increase in moment-of-inertial (MOI)

More Traditional Short Irons  through a progressively reduced blade length

Improved Solid Feel  from the high MOI design and tuned feel cavity insert

Improved Confidence Inspiring Appearance  with a beveled topline, traditional shape and more precise address profile

Stock Shafts and Grip:
True Temper Dynalite Gold XP is a high performance mid-weight steel shaft with a more stable tip designed to optimize initial launch angle and maximize distance.  Stock graphite shaft is Tour AD by Graphite Design, exclusively for Titleist, a slightly higher launching shaft that matches weight and performance of Titleist lightweight metals shafts.  Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing.  Other shaft, grip, length and lie options are available through Titleist Custom.

Grooves: Modified U, conforming to 2010 U.S.G.A./R&A groove specifications.   

NEW 712 AP2 IRONS FEATURES AND BENEFITS

 Overview/Player Profile:  Titleist AP2 irons are advanced performance, multi-material, dual cavity forged irons providing more playability, solid feel and an improved classic profile for the serious and skilled golfer.

Increased Playability
  through an advanced technology, multi-material, forged carbon steel body and high density tungsten weight design

Consistent Ball Speed
  and improved distance control on miss-hits from a 7% increase in MOI with no loss of workability or shot control

Improved Solid Feel
from increased MOI and the tuned feel cavity insert

Precise Short Irons
  with reduced sole widths in the 8, 9, P for improved turf performance

Improved Appearance
  with a new squarer profile

Superior Shot Control
  from the small progressive offset and traditional constant blade length

Stock Shaft and Grip:
  High performance, tour-proven Dynamic Gold steel shaft provides tour preferred feel, weight feedback and performance.  Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing.  Other shaft, grip, length and lie options are available through Titleist Custom.

Grooves:
  Modified V, conforming to 2010 U.S.G.A./R&A groove specifications.
  

Specifications:

AP1  Irons

AP1 3 4 5 6 7 8 9 P W
Loft 20° 23° 26° 29° 33° 37° 41° 45° 50°
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64° 64°
Offset 0.245" 0.220" 0.195" 0.170" 0.145"  0.125" 0.110" 0.105"  0.100"
Bounce
Length 39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75" 35.50"

 

Specifications:

AP2  Irons

AP2 3 4 5 6 7 8 9 P W
Loft 21° 24° 27° 31° 35° 39° 43° 47° 51°
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64° 64°
Offset 0.160" 0.145" 0.130" 0.120" 0.100"  0.100" 0.90" 0.85"  0.80"
Bounce
Length 39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75" 35.50"



ON TOUR: 
The new 712 AP irons received instant validation from players at the PGA TOUR's AT&T National event, where the prototype irons were first introduced. A total of 19 players (out of an event-leading 40 Titleist iron sets) put sets of 712 irons in play the first week they were available, including the winner of the event, Titleist Brand Ambassador Nick Watney.  Success followed three weeks later when Scott Stallings captured the Greenbrier Classic with the new AP2 irons for his first career win.

Among those who have already put the new sets in play with success include Ben Curtis with the AP1 and the following relying upon AP2:  Ben Crane, Brendon DeJonge, Jason Dufner, Brad Faxon, Hunter Haas, Marc Leishman, Jarrod Lyle, Matteo Manassero, S.Y. Noh, Tom Pernice, Jr., Brett Quigley , Michael Sim, Scott Stallings, Josh Teater, Nick Watney.
 

Team Titleist South East Asia is delighted to announce the launch of a whole new range of products across the region. As well as the highly anticipated 712 irons (available in AP1, AP2, CB and MB), the new SM4 Vokey Wedges and Scotty Cameron California Putter range have also launched over the last couple of weeks and are now in stores.

Click here to find out when the next Titleist Demo Day near you is.

These great new products will be shipping from:

22nd November 2011: Singapore and Malaysia

1st December 2011: Thailand

  Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons.  The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel."  Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.

For a more detailed look at the new 712 AP1 and AP2 irons, Click Here. 

New MB and CB irons:  The new MB and CB irons maintain the classic lines, profile, solid sound, feel and shot-shaping precision of classic forgings.  However, they also provide modern playability, a benefit resulting from more than thirty years of player research and development, engineering innovation and advances in manufacturing processes.

 

 

For a more detailed look at the new 712 CB and MB Irons, Click Here.

 

Like their Spin Milled predecessors, 2011 SM4 Vokey Design wedges are made from soft 8620 carbon steel and feature Titleist’s industry-leading Spin Milled construction technology that provides superior performance regardless of groove configuration.  2011 SM4 Vokey Design wedges have a CNC-machined perfectly flat face and precisely cut groove geometry using a new formed cutting tool that creates a tighter tolerance on both the groove size and edge radius.  The face surface is also precisely machined with a series of milled micro edges resulting in higher face friction than with a polished wedge face.  The resulting additional ball spin retention achieved from this higher friction is particularly advantageous on partial shots, where grooves have much less impact on spin.

For a more detailed look at the new Vokey Design SM4 Wedges, Click Here.

 

 Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters.  Studio Select technology allows for precise balancing of putter head weight with shaft length.  This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes.

For a closer look at the new Scotty Cameron California Putters, Click Here.

 

 

For more information or for fitting enquires, please email us at asktitleistSEA@acushnetgolf.com

Staying true to its heritage of crafting high performance clubs for serious golfers, Titleist introduces new MB and CB forged irons (712 Series) featuring improved looks, feel and performance.  Both models build upon the tour-proven classic designs of their 710 series predecessors.  Brought to market in 2009, the 710 MB and CB irons confirmed Titleist as the leader in traditional forged iron design.  In fact, since their initial launch, the Titleist MB has been the most-played iron model on the PGA TOUR.  In combination with the CB, AP1 and AP2 models, Titleist irons have consistently been a leading choice of players across the worldwide professional tours.

“When we started formulating plans for the new MB and CB designs, we knew that the project would be a reinterpretation, not a complete reinvention,” said Steve Pelisek, General Manager, Titleist Golf Clubs.  “The original MB and CB models were so well received on Tour, as well as in the marketplace, that we knew we had succeeded in delivering the core design fundamentals that resonate with the traditional blade player.  We did identify through our work with the world's best players, however, some areas where we could make improvements, which we incorporated in the new models.  The new MB and CB still embody those key design elements that made the first generation so well accepted."

New MB and CB irons: 
The new MB and CB irons maintain the classic lines, profile, solid sound, feel and shot-shaping precision of classic forgings.  However, they also provide modern playability, a benefit resulting from more than thirty years of player research and development, engineering innovation and advances in manufacturing processes.  The new MB is a classic muscle back forged iron, while the new CB, also forged, features a shallow cavity-back design.  Both the new MB and CB feature a redesigned back that features a faceted surface across the back affectionately know as the "dog bone.”  This surface is larger in the heel and toe while narrowing behind the impact area.  This feature locates more mass behind the impact area for the traditional solid feel expected from blade irons.

Both new models feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.  Based on player feedback, the sole of the new MB has been improved, with trailing edge and heel relief for reduced resistance through the turf.  The new MB sole is great for players with a shallow angle of attack who tend to pick the ball off the turf, while the slightly wider sole CB helps players that are more aggressive through the turf.  Below is a comprehensive list of features and benefits for the new MB and 7 CB irons:



NEW TITLEIST MB IRONS FEATURES AND BENEFITS

 Overview/Player Profile:  High performance muscle back forged irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with modern satin chrome plating, MB irons feature constant blade length, minimal progressive offset and a thin topline.

Solid Feel:  New muscleback design with mass behind the impact area for solid feel.

Traditional Shape:  A thin but soft topline and rounder profile provide a classic but improved contemporary look.

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.

Shot Making Confidence:  A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.

Modified High Performance Sole:  Narrow, cambered sole with optimized bounce angles for crisp contact.  Enhanced relief in the heel and trailing edge provides greater playability and better turf interaction.

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves:  Modified V (42 degree wall), 2010 conforming.

Price/Availability:  Available in right and left hand on November 18.  MSRP: $140 per club/steel;  $165/graphite.

 

NEW TITLEIST CB IRONS FEATURES AND BENEFITS

 Overview/Player Profile:  High performance, forged cavity back irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with modern satin chrome plating, CB irons feature constant blade lengths, minimal constant offset and a think topline.

Improved Solid Feel:  Optimized shallow cavity muscle design with mass behind the impact area for solid feel.

Superior Appearance:  A soft topline and rounder profile provide a classic but improved contemporary look.

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.

Shot Making Confidence:  A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.

High Performance Sole:  Slightly wider cambered sole for smooth turf entry and release.

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves: Modified V (42 degree wall), 2010 conforming.

Specifications:

712 MB  Irons

MB 3 4 5 6 7 8 9 P  
Loft 21° 24° 27° 31° 35° 39° 43° 47°  
Lie 60° 61° 62° 62.5° 63° 63.5° 64° 64°  
Offset 0.125" 0.120" 0.115" 0.110" 0.100"  0.090" 0.080" 0.075"   
Bounce 4.5°  
Length 39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75"  

 

Specifications:

712 CB  Irons

CB 2 3 4 5 6 7 8 9 P  
Loft 18° 21° 24° 27° 31° 35° 39° 43° 47°  
Lie 60° 60° 61° 62° 62.5° 63° 63.5° 64° 64°  
Offset 0.150" 0.140" 0.130" 0.120" 0.110" 0.100"  0.090" 0.080" 0.075"   
Bounce  
Length 39.50"  39.00"  38.50" 38.00" 37.50" 37.00" 36.50" 36.00" 35.75"  

 

ON TOUR: When Titleist debuted its new 712 series (AP1, AP2, CB, MB) prototype irons at the AT&T National, 19 players transitioned the first week they were available, including Nick Watney, who won the event playing the new AP2 model the first time he used them in competition. Two weeks later, Titleist Brand Ambassador Chris Kirk trusted a set of new 712 CB prototype irons to capture his first PGA TOUR title at the Viking Classic, while runner-up, Tom Pernice, Jr. opted for the new 712 AP2 model. The same week at the 140th Open Championship, Titleist Brand Ambassador Rickie Fowler posted his first career top-5 finish in a major after playing the new 712 MB prototype irons for the first time in competition.
  

Born from the unique artistry and clubmaking experience of Bob Vokey and his longstanding dedication to true craftsmanship, Vokey Design Wedges have earned the reputation as the game’s finest short game tools.   Since 1998, Vokey Design wedges have earned overwhelming success as the leader in the marketplace and the unmatched favorite of players across the worldwide professional tours.  In fact, Vokey Design wedges have been the #1 wedge on the PGA Tour in terms of count and wins for eight consecutive years.

Now, for the first time since the U.S.G.A. and R&A instituted a rules change in 2010 governing golf club grooves, Titleist introduces a completely new line of Vokey Design Spin Milled wedges designed to maximize performance within the limits of the new regulations.  The 2011 SM4 Vokey Design wedges feature Tour Extreme (SM4) scorelines – 17 precise, individually cut and 100% inspected grooves that aggressively approach the very ceiling of groove edge radius limits under the new specifications.  Using computer aided design (CAD), 2011 SM4 wedges also feature new head designs, inspired by Bob Vokey’s tour-proven 200 series wedges.  With twenty-one loft and bounce combinations and five different sole grinds that Bob Vokey developed through his research and work with the best players in the world, the 2011 SM4 Vokey Design wedges represent the next evolution in the most renowned scoring clubs in golf.

BACKGROUND

In 2009, when the U.S.G.A. and R&A announced their joint decision to limit groove volume and the sharpness of groove edge radii, club manufacturers including Titleist scrambled to develop clubs (particularly wedges) that would satisfy the new “Condition of Competition” requirements that would go into effect on January 1, 2010.  Titleist’s response came in the form of the Vokey Design Spin Milled C-C wedge, a modification of the popular Spin Milled 2 wedge that already anchored the Titleist wedge line.  C-C wedges featured new scorelines with rounder edges that imparted significantly less backspin, launched the ball higher and added more run-out to shots that the standard Spin Milled 2 grooves.  Because there was so little time to retrofit existing designs, Titleist necessarily took a conservative approach to the new C-C pattern.

“During the whole rule-change process our number one priority was to protect our players,“ explained Steve Pelisek, GM Titleist Golf Clubs.   “We had to ensure that 100% of the Vokey wedges used in competition would comply with the new regulations.  So, we weren’t able to pursue as aggressively the outer line in the sand that the ruling bodies had established.  What is so exciting about SM4 wedges is that we’ve now had adequate time to prepare and develop a thorough solution to the performance challenges that the new rules presented.”

Much of the success of the Vokey SM4 project can be credited to the decision by Titleist to invest in technology that establishes 100% inspection of every groove on every Vokey SM4 wedge that is produced.  Each groove is evaluated using computer-guided plotting technology in which a sensored stylus is piloted to trace the contours of each groove.   Three-dimensional coordinates are recorded and plotted as the stylus moves.  This data can then be translated into measurements of the groove’s total volume and edge radii.  “Our development of an automated, absolute inspection process is significant,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs,  "because it enables us to machine our grooves right up against the edge of the maximum allowable 0.011-inch radius specification.  We can now push the envelope on performance, giving players the highest possible spin and trajectory control without fear of non-compliance.”

 

NEW ADVANCES IN THE SM4 VOKEY DESIGN WEDGES

Like their Spin Milled predecessors, 2011 SM4 Vokey Design wedges are made from soft 8620 carbon steel and feature Titleist’s industry-leading Spin Milled construction technology that provides superior performance regardless of groove configuration.  2011 SM4 Vokey Design wedges have a CNC-machined perfectly flat face and precisely cut groove geometry using a new formed cutting tool that creates a tighter tolerance on both the groove size and edge radius.  The face surface is also precisely machined with a series of milled micro edges resulting in higher face friction than with a polished wedge face.  The resulting additional ball spin retention achieved from this higher friction is particularly advantageous on partial shots, where grooves have much less impact on spin. 

2011 SM4 Vokey Design wedges also undergo a unique localized face heat treatment that substantially increases the durability of the wedge’s groove edge radii.  In tests that compared heat treated faces to untreated, Titleist found that the heating process, though it created no discernable difference in feel, did substantially impede the loss of spin due to wear.  In the tests, treated and untreated wedges were used to hit bunker shots to simulate normal wear over time.  After 400 bunker shots the spin rates for each wedge type were then compared.  The untreated wedges lost over 2,000 rpm of backspin while the heat-treated wedges lost less than 1,000 rpm.  Another positive effect of localized face heat treatment is better launch angle retention.  During the same 400-bunker-shot period, the launch angle on the heat-treated wedges increased less than one degree.  In contrast, the untreated wedges experienced an increase of three degrees, a substantial jump that results in meaningful deterioration of both distance and shot control. 

Another innovation that players will find in the 2011 SM4 wedges is a change in groove configuration.  After the original C-C wedges were released, the Vokey Design team continued to investigate ways to recapture some of the spin and performance that was lost under the new groove guidelines.   In 2010, a conforming prototype groove design was tested and manufactured for use on Tour only.   This prototype maintained the 14-scoreline pattern of the C-C wedge, but each groove was deeper and narrower in cross-section and utilized more aggressive groove edge radii.  This prototype regained 600 rpm of backspin as compared to the original C-C wedge, which, in turn, had lost upwards of 3000 rpm of backspin on full shots hit from the rough as compared to the 2009 Spin Milled 2 groove pattern.

This prototype testing continued and evolved into the SM4 design.  In the SM4, each groove is narrower in cross-section than the 2010 Tour prototype, but as deep.  The SM4 groove radius is also sharp; tight manufacturing tolerances allow the grooves to approximate the 0.011-inch edge radius limit of the U.S.G.A. and R&A.  The SM4 groove was designed to be narrower in order to accommodate more grooves.  The SM4 makes use of a 17-scoreline pattern, a combination that proved optimal in player testing.  In fact, the SM4 groove pattern outperforms the 2010 Tour prototype pattern, reclaiming over 1,000 rpm in backspin over the original C-C design.

 “Seventeen scorelines gives us more teeth on the ball, but it doesn’t impart so much spin that you lose versatility, ” said Master Craftsman Bob Vokey.  “I honestly think this pattern strikes a perfect balance.  At first, when the new groove regulations were announced most folks were very reactive and wanted to hold on to every rpm of spin they could get.  But in truth, a lot of players were hurt by the old big grooves.  They spun too much and there were certain shots that could not be executed, like a full shot that would land and release to a back pin.  It was very difficult to take spin off those wedges when you needed to.   With the SM4, you may lose a little of what I call that “false” spin that you could get out of the rough with the original Spin Milled wedges.  But overall, the SM4 gives you back a whole lot of additional shots that will really round out a complete wedge game.”

 

NEW SHAPE, EXPANDED OFFERINGS

2011 SM4 Vokey Design wedges are inspired by Bob Vokey’s 200 Series designs.  Created by Vokey for Titleist in 1999, still widely used on Tour and recently made available to Vokey enthusiasts through Vokey.com’s WedgeWorks custom shop, the 200 Series features a classic teardrop head shape with a high toe peak, shallow heel and a soft trailing edge.  Like the 200s, the heads of the new SM4 wedges are slightly larger than the original Spin Milled and C-C wedges and feature dimension and shape progression through the lofts.

“We consider wedges a distinct set of clubs,” explained Vokey.  “Take your iron set.  You’ll typically have about a 20 to 22-degree difference in loft between your 3-iron and 9-iron.  And a 3-iron head looks nothing like a 9-iron head.  Same with wedges.  You can now have as much as an 18-degree difference in loft from a strong pitching wedge to a weak lob wedge.  Your pitching wedge should have a different shape, topline, bounce and leading edge than your lob wedge because you’re asking each club to perform very different jobs.  This is where CAD has been so valuable.”

The Vokey Design team uses Computer Aided Design (CAD) to dial in proper dimension and shape progression as the models advance in lofts.  In SM4 wedges, the clubhead size increases and toplines grow rounder, as do the leading edges of the wedges, as the lofts move from the new SM4 46-degree strong pitching wedge up to the 64-degree lob wedge.  This progression follows functionality – squarer toe and leading edge in the wedges that are used to play more full-shots, and rounder toe and leading edge in wedges that are frequently used for partial and touch shots where the club must perform well when played in either an open or closed orientation. Using player feedback and input from Vokey himself, CAD designers proportion the shapes of each SM4 wedge, using simulated testing in the CAD environment along the way to create predictive MOI and center of gravity locations. CAD allows the Vokey Design team to blend the visual features that players require in designs that also deliver functional performance.

 

In addition to the new 46-degree SM4 pitching wedge, higher bounce models in lofts of 48, 50 and 52 degrees are now part of the SM4 line.   All SM4 models now feature a small ribbon of trailing edge relief on the flange, a refinement made by Bob Vokey that results in better sand performance and more consistent turf interaction on full shots.  Ten models, ranging from 54 to 64 degrees, will now be offered with specialty sole grinds that Vokey developed on Tour.  In addition to the popular “M” grind (a versatile design suitable for many playing styles in a variety of course conditions that is characterized by a crescent-shaped forward bounce surface and relieved wrap surface), the “T” grind as well as the new “S” and “L” grinds have now been added to the stock offerings.  The “T” and “L” grinds are aggressive modifications of the “M” grind, offering greater heel, toe and trailing edge relief for less effective bounce.  These models are suitable for players with shallow angles of attack and/or firm playing conditions.  The “S” grind is named for Titleist Brand Ambassador Steve Stricker, with whom Bob worked to create a sole with heel and trailing edge relief but with a fuller toe to provide added bounce for bunker play. 

A full listing of available SM4 Vokey Design models is summarized below:


NEW SM4 VOKEY DESIGN WEDGES  
FEATURES AND BENEFITS

High performance wedges with tour validated shapes and soles designed by master craftsman Bob Vokey featuring Spin Milled face technology for maximum spin and shot control.

MAXIMUM CONFORMING SPIN through tour extreme grooves that feature 100% inspected, tight tolerance, aggressive groove edges at the limits allowed by the Rules of Golf

SUPERIOR FULL SHOT CONTROL from precise individually cut Spin Milled grooves that deliver optimal spin and predictable launch and flight 

MAXIMUM PARTIAL SHOT SPIN and control from the milled micro edge face texture that provides grip on less than full shots

DURABLE GROOVES from a localized heat treatment in the impact area that preserves the precise milled grooves and micro edges 

IMPROVED TURF AND SAND PERFORMANCE through a neutral entry angle, trailing edge ribbon and tour validated sole designs taken straight from Bob’s tour grinds 

MORE CHOICES of models, lofts, bounce and sole grind options to cover yardage gaps and all designed to help you hit it close

IMPROVED APPEARANCE with a slightly larger teardrop profile and CAD generated progressive leading edge, toe profile and topline radius

GREAT LOOKS in three distinct finishes: Tour Chrome, Black Nickel and Oil Can

 

If you have any further questions on the new SM4 Wedges, feel free to email us at asktitleistSEA@acushnetgolf.com

Relying on a Pro V1 golf ball, Titleist Brand Ambassador Joost Luiten captured the Co-sanctioned European and Asian Tour Iskander Johor Open at Horizon Hills in Malaysia on Sunday.

Luiten's win highlighted a week of breakthrough performances for Titleist golf ball players around the world, including victories by Pro V1 Loyalist Hee Young Park (LPGA) and Pro V1x loyalist Adam Crawford (Australasian Tour), as well as the United States Presidents Cup team.

 Titleist Pro V1 and Pro V1x players have now combined for 168 victories across the worldwide professional tours in 2011, more than six times the nearest competitor with 26 and more than all competitors combined.

A total of 20,860 players have teed up Titleist golf balls in those same events, more than six times the nearest competitor with 3,337 and more than all other golf balls combined.

Luiten played a pair of flawless rounds on his way to winning the Iskandar Johor Open for his first-career European and Asian Tour victory.

Trusting a Pro V1 golf ball and bag of Titleist equipment, Luiten closed with a bogey-free 6-under 65 to finish at 15-under 198, one shot clear of Pro V1x loyalist Daniel Chopra.

In Round 1, Luiten birdied his final four holes of the day to open with an 8-under 63. Over the tournament's 54 holes, Luiten made 19 birdies, two bogeys and a double-bogey.

“I don’t believe it yet,” said Luiten, 25. “I think when you’re in position to win you always have some nerves, but I think that’s normal.

Three players, including Padraig Harrington (Pro V1x) and Rhys Davies (Pro V1), tied for third place, another shot back.

A total of 101 players in the field teed up Titleist golf balls, more than four times the nearest competitor with 23 and more than all competitors combined.

The event was reduced to three rounds because of heavy rain over several days in Malaysia.


 • LPGA: Relying on a Pro V1 golf ball and a season's worth of consistency, Hee Young Park captured the LPGA's season-ending CME Group Titleholders event.

Park, who had made 18 of 20 cuts heading into the week in Orlando, Fla., closed in 2-under 69 at Grand Cypress Resort for a 9-under 279 total and two-shot victory, the first of her LPGA career.

A six-time winner on the Korean LPGA, Park got off to a prodigious start Sunday, making three birdies during a four-hole stretch from Nos. 5-8.

She closed things out with 10 consecutive pars and a steady short game in conditions that demanded everyone's utmost attention.

“It was difficult on the greens with tough pin positions today,” said Park, who shot rounds of 71-69-69-70. “I felt the pressure. I tried hard. I always felt I could win, so today I know that dreams come true.”

Park was one of 41 players in the elite field that trusted Titleist golf balls, more than eight times the nearest competitor with five and more than all competitors combined.

Of the 23 LPGA events played in 2011, 15 of them were won by Titleist Pro V1 or Pro V1x players. Pro V1x loyalist Yani Tseng was responsible for seven of those victories, including two major championships. She captured the LPGA money title with nearly $3 million in earnings.


AUSTRALASIAN: Pro V1x loyalist Adam Crawford earned his first Australasian Tour win Sunday at the NSW Open Championship, closing with a 1-under 69 for a one-shot victory at Newcastle Golf Club in Rockhampton.

Crawford's 6-under 274 victory total topped a leader board that included seven Titleist golf ball loyalists among the top 11.

“I thought getting into a playoff would be great," said Crawford, "But to win is just awesome."

• PGA Tour: The United States triumphed at the 2011 Presidents Cup at Royal Melbourne in Australia, defeating the International team 19-15.  

Eleven players in the event relied on Titleist golf balls for their success, including seven Titleist Brand Ambassadors: Steve Stricker (Pro V1x), Webb Simpson (Pro V1x), Nick Watney (Pro V1x), Bill Haas (Pro V1x), Adam Scott (Pro V1), Kyung-Tae Kim (Pro V1x) and Geoff Ogilvy (Pro V1).

Bubba Watson (Pro V1x), Hunter Mahan (Pro V1x), K.J. Choi (Pro V1x) and Aaron Baddeley (Pro V1x) also played Titleist golf balls.

• EUROPEAN/SOUTH AFRICAN: Titleist was the overwhelming golf ball of choice at the Alfred Dunhill Championship with 112 players, more than seven times the nearest competitor with 15.   

• JAPAN:  Titleist was the No. 1 golf ball of choice at the Dunlop Phoenix with 31 players trusting a Pro V1 or Pro V1x golf ball.  Titleist was also first in hybrids (27); and sand, lob and approach wedges (58).

• CHINA: At the Chongqing event, 99 players played Pro V1 and Pro V1x golf balls, nearly 10 times the nearest competitor with 10 and more than all other golf balls combined.

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