Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons.  The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel."  Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.

"The new 712 line of AP irons represents another step forward in iron design," said Steve Pelisek, General Manager, Titleist Golf Clubs. “With the development of the first AP irons in 2007, we knew we had created something special - irons that incorporated a true blend of classic golf club aesthetics with modern playability, forgiveness and consistency. With the new 712 line we've taken this breakthrough technology to a new, game-changing level by increasing the stability and forgiveness without losing any workability or shot control."

HISTORY OF ADVANCED PERFORMANCE TECHNOLOGY: Iron performance can best be measured, not only by the quality of shots produced by well-executed swings, but also by the quality of shots when less-than-ideal contact is made with the ball. From an engineering standpoint, the key to maximizing shot quality on off-center hits is weight distribution. Club designers learned that by placing more weight around the perimeter of the club they could reduce the amount that the club twists on off-center hits. When the clubhead is more stable, off-center hits still fly relatively straight and far. However, perimeter-weighted irons had an intrinsic drawback. In order to redistribute enough weight to exact a measurable performance advantage, the clubhead shape had to change. The typically larger heads of these irons with their wider soles and thicker toplines were visually unappealing to many serious golfers whose concept of an ideal iron is represented by the compact profile and sharper lines of a traditional forged blade iron.

The rules changed when Titleist introduced Advance Performance technology. By successfully integrating new materials in a new dual cavity, multi-component construction, Titleist not only launched an iron that delivered modern performance and playability, but one that would also satisfy the sensibilities of even the most ardent iron traditionalist.

"The original AP irons changed the way golfers thought about irons," said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. "AP technology opened up a host of new possibilities in which design aesthetics and performance no longer had to be mutually exclusive propositions. That original technology paved the way for the new advances that we've made with the new 712 line."

NEW ADVANCES IN THE 712 AP IRONS: The improvements incorporated into the new AP irons came about as the result of continued research that indicated that serious golfers were looking for improvements in three main areas. First, most players wanted even greater refinements to the clubhead's profile. Both the new AP1 and AP2 models feature sleeker contours that result in a better address position. Players also expressed a desire for more forgiveness, to get more out of their miss-hits, or said another way, better distance control. Both the new AP1 and AP2 have been improved with internal weighting that utilizes higher density tungsten in order to distribute mass more efficiently which increases the moment-of-inertia (MOI) without changing the CG location or the blade length. The higher MOI provides more consistent ballspeed across the clubface and better distance control. Better distance control leads to more scoring opportunities and is the key to good iron play.

The third wish-list item that research uncovered was that players wanted more forgiveness without any loss of workability or shot control. Traditionally it has been thought that forgiveness and workability were mutually exclusive. The new AP irons prove that they are not.

"When speaking about iron workability, it's important to dispel the myth that adding forgiveness to an iron decreases its workability," explained Stone. "In the golf industry, when we talk about Moment of Inertia, we're referring to MOI-y, which is the heel/toe stability of the clubhead on off-center impacts. The higher the MOI-y, the better the accuracy and distance on off-center hits. But the most influential property affecting workability is the Moment of Inertia around the shaft axis, which is mainly driven by blade length and the location of the clubhead's center of gravity from the shaft axis. When we redesigned the 712 AP irons, we redistributed weight in the clubhead so that we not only increased clubhead MOI or forgiveness, we kept blade lengths the same and maintained the same CG distance from the shaft axis. This allows players to flight and shape shots."

CONSTRUCTION: The new 712 AP1 and 712 AP2 irons retain the dual cavity design and multi-material construction that is the key to their advanced performance. However, the designs have been significantly upgraded for more forgiveness, higher ball speeds on miss-hits and improved distance control. Additionally, the new AP1 features a new topline shape and progressively reduced blade lengths resulting in more traditional-looking short irons. Notable changes to the new AP2 include a new, tour-inspired square toe profile and reduced sole width in the short irons for more precise turf performance.

Both new AP models incorporate Titleist's Tuned Feel System, a co-molded insert of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron.

Extensive improvements to the new AP1 structure include a redesigned stainless steel soleplate and integrated tungsten nickel sole weight that redistributes discretionary mass from the topline, center bar and sole cradle to low in the head, resulting in increased stability and forgiveness. The new AP2 structure also makes use of a new steel cradle that holds tungsten weights located heel and toe, providing greater forgiveness on miss-hits and more consistent distance control.

NEW 712 AP1 IRONS FEATURES AND BENEFITS

Overview/Player Profile:  Titleist AP1 irons are advanced performance, multi-material, dual cavity irons providing more forgiveness with solid feel and improved looks for the aspiring to skilled golfer.   

Increased Forgiveness  through an advanced technology, multi-material, high MOI design featuring a precise stainless steel body and high density tungsten sole weight

Higher Ball Speed  on miss-hits for improved distance control

More Forgiving Long Irons  with a 4% increase in moment-of-inertial (MOI)

More Traditional Short Irons  through a progressively reduced blade length

Improved Solid Feel  from the high MOI design and tuned feel cavity insert

Improved Confidence Inspiring Appearance  with a beveled topline, traditional shape and more precise address profile

Stock Shafts and Grip: True Temper Dynalite Gold XP is a high performance mid-weight steel shaft with a more stable tip designed to optimize initial launch angle and maximize distance.  Stock graphite shaft is Tour AD by Graphite Design, exclusively for Titleist, a slightly higher launching shaft that matches weight and performance of Titleist lightweight metals shafts.  Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing.  Other shaft, grip, length and lie options are available through Titleist Custom.

Grooves: Modified U, conforming to 2010 U.S.G.A./R&A groove specifications.   

NEW 712 AP2 IRONS FEATURES AND BENEFITS

Overview/Player Profile:  Titleist AP2 irons are advanced performance, multi-material, dual cavity forged irons providing more playability, solid feel and an improved classic profile for the serious and skilled golfer.

Increased Playability  through an advanced technology, multi-material, forged carbon steel body and high density tungsten weight design

Consistent Ball Speed  and improved distance control on miss-hits from a 7% increase in MOI with no loss of workability or shot control

Improved Solid Feel from increased MOI and the tuned feel cavity insert

Precise Short Irons  with reduced sole widths in the 8, 9, P for improved turf performance

Improved Appearance  with a new squarer profile

Superior Shot Control  from the small progressive offset and traditional constant blade length

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides tour preferred feel, weight feedback and performance.  Stock grip is the new Titleist Tour Velvet by Golf Pride, a truly round, one-piece, injection molded grip with industry standard sizing.  Other shaft, grip, length and lie options are available through Titleist Custom.

Grooves:  Modified V, conforming to 2010 U.S.G.A./R&A groove specifications.
  

ON TOUR:  The new 712 AP irons received instant validation from players at the PGA TOUR's AT&T National event, where the prototype irons were first introduced. A total of 19 players (out of an event-leading 40 Titleist iron sets) put sets of 712 irons in play the first week they were available, including the winner of the event, Titleist Brand Ambassador Nick Watney.  Success followed three weeks later when Scott Stallings captured the Greenbrier Classic with the new AP2 irons for his first career win.

Among those who have already put the new sets in play with success include Ben Curtis with the AP1 and the following relying upon AP2:  Ben Crane, Brendon DeJonge, Jason Dufner, Brad Faxon, Hunter Haas, Marc Leishman, Jarrod Lyle, Matteo Manassero, S.Y. Noh, Tom Pernice, Jr., Brett Quigley , Michael Sim, Scott Stallings, Josh Teater, Nick Watney.
 

Team Titleist South East Asia is delighted to announce the launch of a whole new range of products across the region. As well as the highly anticipated 712 irons (available in AP1, AP2, CB and MB), the new SM4 Vokey Wedges and Scotty Cameron California Putter range have also launched over the last couple of weeks and are now in stores.

Click here to find out when the next Titleist Demo Day near you is.

These great new products will be shipping from:

22nd November 2011: Singapore and Malaysia

1st December 2011: Thailand

 Dedicated to providing serious golfers with the highest performing equipment in golf, Titleist introduces the next generation of its groundbreaking Advanced Performance irons.  The new Titleist AP1 and AP2 irons (712 Series) stay true to the design mission of “Advanced Performance with Feel."  Both models are multi-material, dual cavity irons that provide modern ball flight and forgiveness with the traditional looks, feel and sound that serious golfers have come to expect from Titleist irons.

For a more detailed look at the new 712 AP1 and AP2 irons, Click Here. 

New MB and CB irons:  The new MB and CB irons maintain the classic lines, profile, solid sound, feel and shot-shaping precision of classic forgings.  However, they also provide modern playability, a benefit resulting from more than thirty years of player research and development, engineering innovation and advances in manufacturing processes.

For a more detailed look at the new 712 CB and MB Irons, Click Here.

Like their Spin Milled predecessors, 2011 SM4 Vokey Design wedges are made from soft 8620 carbon steel and feature Titleist’s industry-leading Spin Milled construction technology that provides superior performance regardless of groove configuration.  2011 SM4 Vokey Design wedges have a CNC-machined perfectly flat face and precisely cut groove geometry using a new formed cutting tool that creates a tighter tolerance on both the groove size and edge radius.  The face surface is also precisely machined with a series of milled micro edges resulting in higher face friction than with a polished wedge face.  The resulting additional ball spin retention achieved from this higher friction is particularly advantageous on partial shots, where grooves have much less impact on spin.

For a more detailed look at the new Vokey Design SM4 Wedges, Click Here.

Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology used in the successful line of Scotty Cameron Studio Select putters.  Studio Select technology allows for precise balancing of putter head weight with shaft length.  This technology, also incorporated into the original generation of California putters, provides a broader range of choices for length and weight to optimize performance for a wide range of putting strokes.

For a closer look at the new Scotty Cameron California Putters, Click Here.

For more information or for fitting enquires, please email us at asktitleistSEA@acushnetgolf.com

Staying true to its heritage of crafting high performance clubs for serious golfers, Titleist introduces new MB and CB forged irons (712 Series) featuring improved looks, feel and performance.  Both models build upon the tour-proven classic designs of their 710 series predecessors.  Brought to market in 2009, the 710 MB and CB irons confirmed Titleist as the leader in traditional forged iron design.  In fact, since their initial launch, the Titleist MB has been the most-played iron model on the PGA TOUR.  In combination with the CB, AP1 and AP2 models, Titleist irons have consistently been a leading choice of players across the worldwide professional tours.

“When we started formulating plans for the new MB and CB designs, we knew that the project would be a reinterpretation, not a complete reinvention,” said Steve Pelisek, General Manager, Titleist Golf Clubs.  “The original MB and CB models were so well received on Tour, as well as in the marketplace, that we knew we had succeeded in delivering the core design fundamentals that resonate with the traditional blade player.  We did identify through our work with the world's best players, however, some areas where we could make improvements, which we incorporated in the new models.  The new MB and CB still embody those key design elements that made the first generation so well accepted."

New MB and CB irons:  The new MB and CB irons maintain the classic lines, profile, solid sound, feel and shot-shaping precision of classic forgings.  However, they also provide modern playability, a benefit resulting from more than thirty years of player research and development, engineering innovation and advances in manufacturing processes.  The new MB is a classic muscle back forged iron, while the new CB, also forged, features a shallow cavity-back design.  Both the new MB and CB feature a redesigned back that features a faceted surface across the back affectionately know as the "dog bone.”  This surface is larger in the heel and toe while narrowing behind the impact area.  This feature locates more mass behind the impact area for the traditional solid feel expected from blade irons.

Both new models feature a Tour-preferred satin finish that reduces glare and accentuates the toe and topline profile for easier alignment of the face and confidence at address.  Based on player feedback, the sole of the new MB has been improved, with trailing edge and heel relief for reduced resistance through the turf.  The new MB sole is great for players with a shallow angle of attack who tend to pick the ball off the turf, while the slightly wider sole CB helps players that are more aggressive through the turf.  Below is a comprehensive list of features and benefits for the new MB and 7 CB irons:

NEW TITLEIST MB IRONS FEATURES AND BENEFITS

Overview/Player Profile:  High performance muscle back forged irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with modern satin chrome plating, MB irons feature constant blade length, minimal progressive offset and a thin topline.

Solid Feel:  New muscleback design with mass behind the impact area for solid feel.

Traditional Shape:  A thin but soft topline and rounder profile provide a classic but improved contemporary look.

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.

Shot Making Confidence:  A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.

Modified High Performance Sole:  Narrow, cambered sole with optimized bounce angles for crisp contact.  Enhanced relief in the heel and trailing edge provides greater playability and better turf interaction.

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves:  Modified V (42 degree wall), 2010 conforming.

Price/Availability:  Available in right and left hand on November 18.  MSRP: $140 per club/steel;  $165/graphite.

NEW TITLEIST CB IRONS FEATURES AND BENEFITS

Overview/Player Profile:  High performance, forged cavity back irons with improved feel, classic looks and superior shot control for the highly skilled golfer.  Forged from 1025 carbon steel with modern satin chrome plating, CB irons feature constant blade lengths, minimal constant offset and a think topline.

Improved Solid Feel:  Optimized shallow cavity muscle design with mass behind the impact area for solid feel.

Superior Appearance:  A soft topline and rounder profile provide a classic but improved contemporary look.

Tour Validated Flight:  Traditional blade irons with Tour-standard lofts for player preferred shot and trajectory control with workability.

Shot Making Confidence:  A smaller, constant blade length with minimal progressive offset for preferred set up appearance and superior shot making and minimal turf resistance.

High Performance Sole:  Slightly wider cambered sole for smooth turf entry and release.

Stock Shaft and Grip:  High performance, tour-proven Dynamic Gold steel shaft provides player preferred feel, weight feedback and shot control.  Tour-proven feel and traction of the new Titleist Tour Velvet Rubber by Golf Pride.  Additional shaft, grip, length and lie options available through Titleist Custom.

Grooves: Modified V (42 degree wall), 2010 conforming.

ON TOUR: When Titleist debuted its new 712 series (AP1, AP2, CB, MB) prototype irons at the AT&T National, 19 players transitioned the first week they were available, including Nick Watney, who won the event playing the new AP2 model the first time he used them in competition. Two weeks later, Titleist Brand Ambassador Chris Kirk trusted a set of new 712 CB prototype irons to capture his first PGA TOUR title at the Viking Classic, while runner-up, Tom Pernice, Jr. opted for the new 712 AP2 model. The same week at the 140th Open Championship, Titleist Brand Ambassador Rickie Fowler posted his first career top-5 finish in a major after playing the new 712 MB prototype irons for the first time in competition.